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Doctors Union Undertakes Ad Campaign

Tuesday 23 August 2005

“Senior Doctors Union Undertakes Novel International Adverstising Campaign”

“The senior doctors union has undertaken a novel international advertising campaign in order to recruit senior doctors from overseas to fill vacant positions in New Zealand,” said Mr Ian Powell, Executive Director of the Association of Salaried Medical Specialists, today.

The advertisements commenced in the weekly British Medical Journal publication BMJ Careers that is arguably the most internationally regarded medical recruitment publication in the world. The advertisement will be repeated monthly.


The Association of Salaried Medical Specialists (ASMS) - the union representing salaried senior doctors and dentists in

New Zealand, encourages readers of BMJ Careers to consider employment in New Zealand in order to take advantage of our unique lifestyle and newly negotiated, modern, professionally based national terms of employment.

For further information please visit the ASMS website

“This is novel because it is normally employers who advertise to fill vacancies. This is the only occasion we are aware of that a union has advertised. The main thrust of the advertising campaign is to focus on New Zealand’s unique lifestyle and on the new modern professionally based national collective agreement negotiated by us. Those interested are then referred to the job vacancy page of our website which comprises vacant positions in district health boards.”

“New Zealand suffers from a serious shortage of senior doctors in an internationally competitive market. We hope that this different positive approach will encourage more suitable doctors to apply for these positions from overseas including New Zealand trained doctors working abroad,” concluded Mr Powell.


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