News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 

Tobacco company defiles Maori name and imagery

Tobacco company defiles Maori name and imagery

International tobacco company Philip Morris has outraged the Maori Smokefree Coalition by calling one of its cigarette brands “Maori mix”. The packet (see jpeg attached) features the word Maori, and a quasi Maori design. The back of the packet features a map of New Zealand.

“I’m gob-smacked,” Shane Bradbrook from Te Reo Marama said today. “How dare they use our precious name to sell a product that kills millions of indigenous people all over the world.”

The Maori brand is marketed by Philip Morris in Israel. A New Zealander living in Israel notified Te Reo Marama about the new line of cigarettes, and brought a packet home with her.

“This young woman is pakeha New Zealander and smoker, so I’m really impressed that she took the initiative to let us know what was going on.”

Te Reo Marama believes the brand should be taken off the market.

“It’s appalling and we are talking to legal experts about what actions we can take.”

Te Reo Marama is taking a more aggressive response with its communications with hard hitting advertising, which commenced in Mana magazine this month.

“We want all New Zealander to know about the devastating impact that tobacco has on iwi Maori.”

Ends

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Legendary Bassist David Friesen Plays Wellington’s Newest Jazz Venue

Friesen is touring New Zealand to promote his latest album Another Time, Another Place, recorded live at Auckland's Creative Jazz Club in 2015. More>>

Howard Davis Review: The Father - Descending Into The Depths of Dementia

Florian Zeller's dazzling drama The Father explores the effects of a deeply unsettling illness that affects 62,000 Kiwis, a number expected to grow to 102,000 by 2030. More>>


Howard Davis Review: Blade Runner Redivivus

When Ridley Scott's innovative, neo-noir, sci-fi flick Blade Runner was originally released in 1982, at a cost of over $45 million, it was a commercial bomb. More>>

14-21 October: New Zealand Improv Festival In Wellington

Imagined curses, Shibuya’s traffic, the apocalypse, and motherhood have little in common, but all these and more serve as inspiration for the eclectic improvised offerings coming to BATS Theatre this October for the annual New Zealand Improv Festival. More>>

ALSO:

Bird Of The Year Off To A Flying Start

The competition asks New Zealanders to vote for their favourite bird in the hopes of raising awareness of the threats they face. More>>

Scoop Review Of Books:
Jenny Abrahamson's John & Charles Enys: Castle Hill Runholders, 1864-1891

This volume will be of interest to a range of readers interested in the South Island high country, New Zealand’s natural environment, and the history of science. More>>

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION