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Time to change to Diesel?


Time to change to Diesel?

Petrol prices are on the rise, so roll on up, park your glass and tell your local bar tender to fill ’er up with Diesel… Diesel Bourbon and Cola that is!

Yes folks, it’s time to change to Diesel and we guarantee that if you do, you’ll get the perfect mix every time! Available now, Diesel is the first authentic bourbon and cola RTD to go nationwide on tap.

Diesel is made with the finest Kentucky bourbon, distilled and barrel aged and carefully mixed with premium cola for a less sweet and more bourbon taste.
Given the explosion in the RTD market over the last couple of years, 60% of which is attributed to dark spirit RTD’s, this is the perfect opportunity for Diesel to make its stamp on the New Zealand market.

Josh Hartwell, Marketing Manager for Diesel, says, “We didn’t just want to create any new drink but something more authentically bourbon driven. Diesel delivers on all our expectations and is the first bourbon RTD served on tap to go nationwide. We hope it rouses a huge following in the New Zealand market.”

Diesel is 5% ABV and will initially be available on tap at 14 selected bars nationwide including:
o Heaven Bar, Whangerei
o Stampede, Pakuranga
o Papamoa Tavern, Papamoa
o The Fitz, Palmerston North
o The Big Kumara, Wellington
o The Royal, Nelson
o Bullock Bar, Wanaka

With a totally unique, New Zealand developed tap font (image available) to capture the imagination of Diesel drinkers and a recommended retail of $6.00 per 450ml glass, it’s just too good an opportunity not to make the switch to Diesel.

Diesel Time? We think so!

Ends

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