CCS Launch Mobility Campaign

30 June 2006

CCS Launch Mobility Campaign

On Monday 3 July, CCS, a disability support and advocacy group, is launching the 'Caught' campaign. The campaign aims to reduce misuse of mobility parks and highlights that 80,000 New Zealanders use these parks to access their communities.

"Mobility parking is about more than just parking your car. It's about specific parks being designed and located for permit holders to do the same things as everyone else - work, shopping, sport and education," says Peter Wilson, CCS Mobility Parking Manager.

"That's why the 'Caught' campaign is so important. We hope to raise awareness of the issue and create discussion. CCS needs people to understand that mobility parking allows permit holders to get on with their day. What we're saying is 'Block My Space and You Block My Day'," he said.

The 'Caught' campaign includes advertising on billboards and buses in Auckland, Wellington, Christchurch, Hamilton, and Dunedin. It also includes radio and posters throughout New Zealand and a 30 second web film. Advertising focuses on images of mobility parking misuse and hopes to stigmatise people who misuse the parks.

The campaign is a part of CCS's Moving Around Communities project, where it will be working with communities to develop the accessibility of public transport, parks, walkways and streetscapes.

CCS Background Information

CCS exists to make a difference for disabled people, their families and whanau by removing barriers to inclusion and by offering support to disabled people to access all ordinary opportunities in their communities. Our community is made up of disabled people and their families and whanau, who live in Aotearoa New Zealand. We include all people who face barriers to inclusion on the basis of disability and who want to access the disability support services we provide.

Reflecting the commitment in the New Zealand Disability Strategy - Making A World of Difference Whakanui Oranga [Minister for Disability Issues April 2001], a key expectation of CCS work is that the New Zealand community grows its capacity to ensure that disabled people have the same rights, choices, opportunities and safeguards as other citizens.

CCS operates with a National Office and regional management structure, providing services nationally from 16 incorporated societies. We deliver regular services to over 6,000 people with disabilities making us one of the largest disability support service providers in New Zealand. CCS works closely with other disability agencies to ensure we make best use of shared knowledge and resources, helping us to adopt best practice across the sector.

ENDS

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