News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search


Alcohol marketing leads to more young deaths

Alcohol marketing leads to more young deaths – PHA conference told
Media release, 6 July 2006

The Public Health Association’s annual conference was told today that marketing alcohol to young people is leading to more deaths of young New Zealanders.

“Since 2000, we have seen an increase in alcohol related injury and deaths amongst young New Zealanders,” Massey University researcher Tim McCreanor told delegates.

“It’s no coincidence that this is when the drinking age was lowered to eighteen.”

“The relentless marketing and promotion of alcohol to young people means that we now have a generation who are pre-disposed to alcohol.”

Researcher Hector Kaiwai went on to explain how alcohol companies infiltrate youth culture.

“Companies use masculine stereotypes, and popular culture to saturate the market with their messages.”

“What I found was young men had very high recall of alcohol marketing and advertising. It has a huge influence on their drinking behaviour, and their understanding of what it means to be masculine.”

Sporting icons like the All Blacks are used by alcohol companies to promote their brands.

“These are important role models for our young men, and I think they are sending out bad messages to our kids.”


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines

Gordon Campbell: Best New Music Of 2017

Any ‘best of list’ has to be an exercise in wishful thinking, given the splintering of everyone’s listening habits... But maybe… it could be time for the re-discovery of the lost art of listening to an entire album, all the way through. Just putting that idea out there. More>>

Scoop Review of Books: Ten x Ten - One Hundred of Te Papa's Best-Loved Art Works

An idiosyncratic selection by ten art curators, each of whom have chosen ten of their favourite works. Handsomely illustrated, their choices are accompanied by full-page colour prints and brief descriptions of the work, explaining in straightforward and approachable language why it is of historical, cultural, or personal significance. More>>

Scoop Review of Books: Portacom City - Reporting On Canterbury Earthquakes

In Portacom City Paul Gorman describes his own deeply personal story of working as a journalist during the quakes, while also speaking more broadly about the challenges that confront reporters at times of crisis. More>>

Scoop Review of Books: Christopher Pugsley’s The Camera in the Crowd - Filming in New Zealand Peace and War 1895-1920

Pugsley brings to life 25 exhilarating years of film making and picture screening in a sumptuously illustrated hardback published by Oratia that tells the story through surviving footage unearthed from the national film archives. More>>



  • Wellington
  • Christchurch
  • Auckland