News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 

A review of alcohol advertising

13 September 2006

Submissions have been called for the review of alcohol advertising and Alcohol Healthwatch calls for people to get informed and get involved.

The government review of the regulation of alcohol advertising presents an important opportunity to take a good hard look at the influence of alcohol marketing on our drinking culture.

Alcohol Healthwatch Director Rebecca Williams says recent reviews of the current system of control of liquor advertising have been driven by the industries with a vested interest in protecting the status quo and their profits. She says it’s high time we stepped out of industry parameters and approached regulation from a community well-being perspective.

Williams says it’s crazy to say on one hand that we are trying to change our ‘drinking culture’ while on the other, ignore the persuasive influence of alcohol marketing. We say we are concerned with the drinking of our young yet continue to allow young people and their environments to be saturated with the liquor industry promotional messages. And trying to compete with liquor industry resources to get alternative messages out is a waste of tax payers’ money.

Williams says industry arguments, such as their claims to only be interested in brand share and that young people are not targeted, are tired and misleading.

Research concludes that constant exposure to alcohol advertising will, at the very least, reinforce drinking among the young, develop ‘pro-drinking’ attitudes and increase the likelihood of heavier drinking. Hardly the sort of outcomes that support a change to our drinking culture!

Alcohol Healthwatch hosts two international experts on the issue, who will be joined by a strong line up of local experts at alcohol marketing symposiums being held in both Auckland and Wellington next week.

ENDS

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Gordon Campbell: Best New Music Of 2017

Any ‘best of list’ has to be an exercise in wishful thinking, given the splintering of everyone’s listening habits... But maybe… it could be time for the re-discovery of the lost art of listening to an entire album, all the way through. Just putting that idea out there. More>>

Scoop Review of Books: Ten x Ten - One Hundred of Te Papa's Best-Loved Art Works

An idiosyncratic selection by ten art curators, each of whom have chosen ten of their favourite works. Handsomely illustrated, their choices are accompanied by full-page colour prints and brief descriptions of the work, explaining in straightforward and approachable language why it is of historical, cultural, or personal significance. More>>

Scoop Review of Books: Portacom City - Reporting On Canterbury Earthquakes

In Portacom City Paul Gorman describes his own deeply personal story of working as a journalist during the quakes, while also speaking more broadly about the challenges that confront reporters at times of crisis. More>>

Scoop Review of Books: Christopher Pugsley’s The Camera in the Crowd - Filming in New Zealand Peace and War 1895-1920

Pugsley brings to life 25 exhilarating years of film making and picture screening in a sumptuously illustrated hardback published by Oratia that tells the story through surviving footage unearthed from the national film archives. More>>

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland