News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 

PHA 'Sceptical' About TV Food Advertising Plan

Public Health Association 'Sceptical' About TV Food Advertising Plan

3 May 2007

The Public Health Association (PHA) is sceptical about changes to TV food advertising announced today. The Government and major television broadcasters have agreed on a five-point plan aimed at improved food advertising to children.

Director Gay Keating says voluntary agreements between advertisers or broadcasters, and the Government, are usually attempts by industry to delay the introduction of regulations.

"Voluntary agreements on advertising between the tobacco industry and the Government didn't work and had to be replaced with regulations; and the voluntary code on the advertising of alcohol is widely regarded as a joke in public health circles.

"Against this background, it is difficult to welcome another voluntary code; this one aimed at helping parents and children make better food choices."

She says the fact the agreement only affects television advertising is a warning sign.

"What about sponsorship, sales promotions, mail drops, retail displays and all the other advertising activities that draw attention to unhealthy foods?

"The obesity epidemic needs swift, decisive action. The problem with voluntary agreements is they take time to get embedded and then there is another delay before they can be evaluated. This allows advertisers more time in a liberal advertising environment.

"The Government needs to put in place independent monitoring of the impact of the plan and be prepared to act quickly if it is ineffective."


ENDS

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Rodger Fox Presents A Night Of Spectacular Jazz

Enjoy an evening of great jazz with the Rodger Fox Big Band and special guest stars Allen Vizzutti (trumpet), Holly Hofmann (Flute), and guitarists Matthew Marshall and Bruce Forman. More>


Tuia 250: Endeavour Arrives At Tūranganui-A-Kiwa

The co-chair for Tuia 250 national commemorations says it's not a bad thing if people want to express their views, as a replica of Captain Cook's Endeavour is today set to make its way into Tūranganui-a-Kiwa... Local iwi oppose the ship's visit and have refused to do a pōhiri. More>>

ALSO:

Scoop Review Of Books: 'the everrumble' by Michelle Elvy

This is Zettie’s tale from her birth date in 1965 through to her ‘passing’ at the age of 105. Yet, Zettie’s tale is our own tale, as humans still all-too-often hell-bent on destroying our environment and therefore our fellow creatures – and thus – symbiotically and inevitably – ourselves. More>>

On 7–19 October: NZ Improv Fest Turns (It Up To) Eleven

The New Zealand Improv Festival (NZIF) is celebrating eleven years by going 110%; this national festival has increased to two weeks of improvisation with guests from all over the world. More>>

ALSO:

NZ On Air: $12 Million For Stimulating Content For Tamariki

New Zealand tamariki have much to be excited about, with just under $12.5 million in funding confirmed for a raft of new screen and music content including a new daily kids quiz show. More>>

ALSO:


 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland