News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search


Pink feet are growing in Bell Block

Media Release

January 30, 2008

Pink feet are growing in Bell Block

- Since 2005, a group has been working together to make it easier for people in Bell Block to be active and make healthier food choices. This group ( Bell Block Coalition) includes local schools and preschools, interested business people and members of the community, the Taranaki District Health Board Health Promotion Unit, Sport Taranaki, Police, Road Sense Taranaki and the National Heart Foundation

- Pink feet making a trail to the healthy choices for school lunches has been a feature of the Parklands Supervalue Supermarket in Bell Block during term one since 2006.

- This year it has been extended beyond Supervalue Supermarket, to include a number of other food retailers, physical activity facilities, a medical centre and pharmacy. Eden Café and Restaurant, Kabbage’s, Bell Block Four Square and Bell Block Bakery will all promote the healthier food choices - , while the Bell Block Aquatic Centre and the Mangati Walkway will promote the well known “Push Play” message. Look for “Pink Feet”, both large and small, at these places.

- Smokefree ‘Quit’ messages are located outside the Bell Block Family Health Centre and Pharmacy @ Bell Block, where advice can be sought.

- The pink feet in the supermarkets are now about more than just school lunches. All healthier food items are highlighted in the supermarkets with shelf talkers saying “Healthier Choice”. Choosing which foods to include as a healthier choice has been difficult and is only a guide. The rule of having less than 10g of fat or sugar and 6g or more of fibre per 100g has been the main guide. Some products that are slightly above this for sugar or fat maybe included as a healthier choice if they are a good source of another nutrient eg cheese and yoghurt for calcium or if they are the lowest fat/sugar product in that range of food eg relishes or sauces.

- The pink feet project at Supervalue Supermarket has been evaluated in 2006 and 2007 and it was found that 25% of shoppers were influenced by the pink feet and the shelf talkers.

We are starting at 6am putting down the small pink feet and the shelf talkers in Supervalue supermarket.
The large pink feet will be starting to be placed on the pavement outside the Devon Road shops (opposite The Warehouse in BellBlock) on Monday 4th February 2008 at 9am .


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines

IHC Tribute: Colin Meads

"While Colin is best known for rugby, to us he is one of a small number of distinguished IHC New Zealand Life Members recognised for their significant support for people with intellectual disabilities," says IHC Chief Executive Ralph Jones. More>>


Howard Davis Review: Tilting at Turbines - The Trip to Spain

Steve Coogan and Rob Brydon have now both broken the Big Fifty barrier, which seems to have brought a whole new level of angst to their midlife adventures ... More>>

Review: A Rose By Any Other Name Would Smell As Sweet

The Royal New Zealand Ballet has accepted the challenge of this heart-touching tragedy and largely succeeded. More>>


NZ's First Male IAAF Gold: Tom Walsh's Historic Shot Put Victory

Although feeling very sore but with a great feeling Tom Walsh took his place as number one on the victory dais to receive his much deserved gold medal. More>>


Scoop Review Of Books: Q&A: Hard To Find Books

"Unfortunately we are in crisis and this friendly dinosaur faces extinction… Our only hope is to try and raise funds to buy the building and restore it to its glory, either fully funded or with a viable deposit." More>>

Kid Lit: Lost Mansfield Story Discovered At Wellington Library

Previously undiscovered letters and a story written by a young Katherine Mansfield were recently unearthed in Wellington City Library’s archives by a local author researching a book about the famous writer. More>>



  • Wellington
  • Christchurch
  • Auckland