Shoppers Asked To ‘Add A Dollar’ For Cure Kids
Media Release June 2008
Paper Plus Group Asks Shoppers To ‘Add A Dollar’ In July To Battle Illnesses Affecting Kiwi Kids
This month the book and stationery seller Paper Plus Group is appealing to the generosity of shoppers, asking them to open their wallets a little wider and add a dollar to their purchase in support of the charity Cure Kids.
Throughout July the Paper Plus Group is participating in the Cure Kids ‘Add a Dollar’ campaign, which is raising money to fund crucial, life-saving medical research for New Zealand children. The nationwide bid asks Paper Plus and Take Note shoppers to help seriously ill Kiwi children by adding $1 to their next purchase at any store.
Cure Kids is the face of the Child Health Research Foundation, which has invested more than $21 million in medical research into life-threatening childhood illnesses in New Zealand since it was founded three decades ago.
Cure Kids Business Development Director Mandy Groube said the charity was delighted to be working with the Paper Plus Group, and that the company’s support gave a valuable boost to Cure Kids’ research projects. “One hundred percent of all funds raised will go to research, helping to save hundreds of children’s lives and improving the quality of life for thousands more.
“This helps children like Christopher North, who lives with asthma; Jorja Sharp, who lives with burns; Cherokee Sagisagi, who lives with a brain tumour; Sam Stevens, who lives with cystic fibrosis, and Olivia Burgess, who lives with diabetes. Every one of them, and thousands of Kiwi kids like them, benefits from Cure Kids’ research projects. We are very grateful to the Paper Plus Group for their support.”
Lyle Hastings, Marketing Manager for the Paper Plus Group, said his team was galvanized by the opportunity to support a worthy charity. “We are proud to be backing such an important cause, and we’d love to have our shoppers ‘add a dollar’ to Cure Kids when they visit Paper Plus or Take Note in July.”
About Cure Kids
‘Add a Dollar’ Campaign
Cure Kids Add a Dollar campaign is running from 30 June to 20 July 2008. Other participating retailers include Briscoe’s Homeware, Living and Giving, Urban Loft, Rebel Sport, Pumpkin Patch, Harvey Norman, Life Pharmacy and Crane Distribution.
About the Paper Plus Group
The Paper Plus Group began 24 years ago and is one of New Zealand’s largest stationery and booksellers. The Group incorporates three separate retail brands: Paper Plus, which has 102 stores; Take Note with 73 stores; and Office Spot with two stores, all offering a great range of stationery, books, magazines, cards and gifts to New Zealand consumers. There is a Paper Plus store in every town and city, from Kaitaia to Invercargill. It is the only New Zealand book and stationery retailer with Fly Buys.