News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search


Unhealthy food advertising outstrips healthy ads

Media release
Public Health Association
Thursday 3 July 2008

Unhealthy food advertising spend far outstrips advertising of healthy food

The Public Health Association conference was told today that during 2007 the fast food industry spent $12.94 for every man, woman and child in New Zealand on television advertising.

That compared with $1.44 per New Zealander on the television advertising of fruit and vegetables during 2007. 

The director of the Obesity Action Coalition told the public health workers gathered at Waitangi that overseas studies show television advertising aimed at children has an effect on what children prefer, buy and eat.

New Zealand research has also established that the food advertised on television during the hours children are most watching is mainly fast and convenience food.

"The fast food industry says their advertising does not have undue influence over children – it seems odd then that they bother with a multimillion dollar investment," Ms Sturgiss said.

She told the conference that, using standard advertising rates, it is estimated that during 2007, $55,192,849 was spent on television advertising of fast food alone. In addition, $20,162,384 was spent with television companies advertising chocolate in all its forms and $17,755,433 on fizzy drinks. 

Ms Sturgiss said the Obesity Action Coalition welcomed the potential inclusion of regulation-making powers around the advertising and marketing of unhealthy food in the new Public Health Bill.  She said it was the Government fulfilling an important duty to its people.

"Public health law gives governments the power to protect their citizens' health by identifying, preventing and reducing health and safety risks. Public health law is necessary because people (and corporations) do not always prioritise the interests and welfare of other citizens."



© Scoop Media

Culture Headlines | Health Headlines | Education Headlines

Review: A Rose By Any Other Name Would Smell As Sweet

The Royal New Zealand Ballet has accepted the challenge of this heart-touching tragedy and largely succeeded. More>>


NZ's First Male IAAF Gold: Tom Walsh's Historic Shot Put Victory

Although feeling very sore but with a great feeling Tom Walsh took his place as number one on the victory dais to receive his much deserved gold medal. More>>


Scoop Review Of Books: Q&A: Hard To Find Books

"Unfortunately we are in crisis and this friendly dinosaur faces extinction… Our only hope is to try and raise funds to buy the building and restore it to its glory, either fully funded or with a viable deposit." More>>

Kid Lit: Lost Mansfield Story Discovered At Wellington Library

Previously undiscovered letters and a story written by a young Katherine Mansfield were recently unearthed in Wellington City Library’s archives by a local author researching a book about the famous writer. More>>



  • Wellington
  • Christchurch
  • Auckland