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PE Launches Hospital Fundraising Appeal

One Million Dollars And Counting...

Progressive Enterprises is once again showing its commitment to supporting children’s health by launching its eight week ‘Fresh Future’ Appeal to raise funds for ten New Zealand hospitals.

Last year, over 18,000 staff, customers and suppliers of Progressive Enterprises’ over 200 Foodtown, Woolworths, Countdown, Fresh Choice and SuperValue stores raised a massive one million dollars to help children in five hospitals. This year, an additional five hospitals have been added as recipients of the appeal.

The one million dollars raised in 2007 went towards paediatric care in dedicated children’s wards in Dunedin, Christchurch, Waikato and Wellington Hospitals, as well as Kidz First Children’s Hospital in Auckland. The 2008 Fresh Future Appeal will support all these hospitals again, plus children’s wards in another five hospitals – in Whangarei, Tauranga, Hawkes Bay, Invercargill and Greymouth. This means kids from right throughout New Zealand will benefit.

Progressive Enterprises managing director, Peter Smith said, “We’re all keen to support sick kiwi kids who are in hospitals, their families and those wonderful medical professionals who treat them. The whole team is fired up and focussed on the goal of doing better this year because we always look ahead – especially when it’s for sick kids. This is community fundraising at its finest.”

Fresh Future Champions will be advising local media of upcoming fundraising activities ranging from bike rides to head-shaves, trolley races to raffles, all for sick kids and their families.


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