News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 

Tobacco industry warned about ‘light’and ‘mild'

Media Release

Smokefree Coalition
24 September 2008


Tobacco industry warned about use of ‘light’and ‘mild’ on packets

The Commerce Commission has warned tobacco companies that the use of ‘light’ and ‘mild’ descriptors on tobacco packaging risks breaching the Fair Trading Act.

A complaint to the Commerce Commission was lodged by the Smokefree Coalition, supported by key health groups, in July 2006.

Smokefree Coalition Chair Jane Patterson says while it is disappointing tobacco companies British American Tobacco (NZ) Ltd, Imperial Tobacco Co of NZ Ltd and Philip Morris (NZ) Ltd have only received a warning, the decision shows once again the lengths tobacco companies will go to, to make a profit.

“The tobacco industry has a long history of lying. In this latest example, they are misleading smokers by suggesting ‘light’ and ‘mild’cigarettes have health benefits over regular or higher yield tobacco products.

“As the Commerce Commission decision points out, ‘light’ and ‘mild’ tobacco is likely to be just as deadly as regular tobacco.”

Jane Patterson says smoking causes many serious diseases, and ‘light’ or ‘mild’ products are no exception.

“Since at least the early 1990s, tobacco companies have known that smokers are likely to compensate for smoking ‘light’ cigarettes, by inhaling more deeply, holding smoke in the lungs for longer, covering manufactured cigarette ventilation holes with the fingers or mouth, or smoking more frequently.”

The Smokefree Coalition is calling for misleading descriptors, such as ‘light’ and ‘mild’ to be removed from tobacco packaging immediately.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Kakī: World’s Rarest Wading Bird Released In Mackenzie Basin

Conservation Minister Maggie Barry says the birds will add to the 60 released into the Tasman valley earlier this month, significantly boosting the wild population. More>>

ALSO:

IHC Tribute: Colin Meads

"While Colin is best known for rugby, to us he is one of a small number of distinguished IHC New Zealand Life Members recognised for their significant support for people with intellectual disabilities," says IHC Chief Executive Ralph Jones. More>>

ALSO:

Howard Davis Review: Tilting at Turbines - The Trip to Spain

Steve Coogan and Rob Brydon have now both broken the Big Fifty barrier, which seems to have brought a whole new level of angst to their midlife adventures ... More>>

Review: A Rose By Any Other Name Would Smell As Sweet

The Royal New Zealand Ballet has accepted the challenge of this heart-touching tragedy and largely succeeded. More>>

ALSO:

NZ's First Male IAAF Gold: Tom Walsh's Historic Shot Put Victory

Although feeling very sore but with a great feeling Tom Walsh took his place as number one on the victory dais to receive his much deserved gold medal. More>>

ALSO:

Scoop Review Of Books: Q&A: Hard To Find Books

"Unfortunately we are in crisis and this friendly dinosaur faces extinction… Our only hope is to try and raise funds to buy the building and restore it to its glory, either fully funded or with a viable deposit." More>>

 
 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland