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NZ Landmarks Put the Spotlight on Breast Cancer
Media Release 1st October 2008
New Zealand Landmarks Put the Spotlight on Breast Cancer
Major landmarks throughout New Zealand will tonight light up pink to mark the start of Breast Cancer Awareness Month 2008.
A record 13 New Zealand landmarks will become the first in the world to light up for the annual Global Illumination campaign, focusing attention on breast cancer for the month of October
. Landmarks confirmed as part of the campaign are:
· Sky Tower, Auckland · Calder & Lawson House, Hamilton · SkyCity Casino, Hamilton · City Lights, Rotorua · The Clock Tower, Gisborne · War Memorial Conference Centre, Napier · The Clock Tower, New Plymouth · The Clock Tower, Palmerston North · The Regent on Broadway Theatre, Palmerston North · Michael Fowler Centre, Wellington · Canterbury Museum · New Brighton Pier Christchurch · The Water Tower, Invercargill
The Global Illumination campaign was initiated by Evelyn Lauder of The Estee Lauder Companies and, since its launch in 2000, more than 200 prominent landmarks in more than 40 countries around the world have participated including the Empire State Building, Kensington Palace, Sydney Harbour Bridge, Table Mountain and Niagara Falls.
Auckland’s Sky Tower was the first New Zealand monument to join the campaign, and every year the antipodean time zone ensures it is the first landmark in the world to be lit in pink to raise awareness of breast cancer.
Simon Jamieson, General Manager of SKYCITY Auckland Hotels Group, says SKYCITY is delighted to be able to support The New Zealand Breast Cancer Foundation in its fight against breast cancer.
“At SKYCITY we are proud to suppor t Breast Cancer Awareness Month, and by l ighting the Sky Tower pink we can show our support whilst raising awareness to this devastating disease” he says.
Breast Cancer Awareness Month is The New Zealand Breast Cancer Foundation’s annual awareness and fundraising event. This year The Foundation is encouraging all New Zealanders to play their part by encouraging their loved ones to go for regular mammograms and be breast aware.
The Pink Ribbon Day Street Appeal will be held on Friday 10th October and a Pink Army of more than 6,000 volunteers will be out in the streets collecting donations in exchange for pink ribbons.
ENDS
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