Eat Wise & Exercise supported by Health Minister

“Eat Wise & Exercise” supported by Minister of Health

Encouraging more New Zealanders to make
healthier nutrition choices is a challenge that New World
stores throughout the country have taken on, thanks to the
launch of a new Eat Wise and Exercise campaign.

Developed through a food and grocery industry
initiative, the Eat Wise and Exercise campaign aims to make
a positive contribution to the health of New Zealanders by
providing them with practical, easy and affordable ways to
improve dietary behaviours as well as simple ideas to
increase physical activity.

“As a responsible food
retailer Foodstuffs was keen to be involved in this
initiative right from the start” says Brian Drake,
Chairman of Foodstuffs Wellington and owner of New World
Thorndon.

“We believe it is important that
customers are equipped with information at home and in store
to help them make quick, easy and nutritious food choices
without breaking the bank.”

To celebrate the
campaign New World hosted a fun and healthy breakfast for
local school children in the produce aisle at its Thorndon
store in Wellington today.

Joining in the breakfast
fun was the Minister of Health, Hon Tony Ryall and Silver
Ferns, Katrina Grant and Paula Griffin, who later held a
training session for the school children outside the
store.

Over the past two years New World has worked
closely with the Ministry of Health, the Food Industry
Group, Brandworld and the National Heart Foundation to
develop a campaign that will help New Zealanders to make
well informed choices, while encouraging them to become more
active as part of their day to day lives.
“Much of the
campaign focuses on nutritional choices and ensuring that
customers know which foods are the healthy options. We want
the campaign to be easy and accessible to everyone, so
it’s all about providing practical, easy and affordable
ways to improve our diets”, says Mr Drake.

“We
have been very fortunate to be working with some wonderful
suppliers who are completely on board with the ethos behind
the Eat Wise and Exercise campaign.

“This means
that whether customers choose well-known brand products or
items from our very own Pam’s range, there is something to
suit everyone’s taste and budget.”

The campaign,
which includes a series of TV advertisements, featuring
Sophie Gray, best known as the Destitute Gourmet, also has
its own website www.eatwise-exercise.co.nz, and is
supported by New World in-store promotional activity
including a competition, posters and information booklets,
as well as a weekly household mailer.

ENDS