News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Star-Powered Music Video Aims To Share Breast Cancer Message

News Release – Monday October 1, 2012

Star-Powered Music Video Aims To Share Breast Cancer Message With Every Woman In NZ

The New Zealand Breast Cancer Foundation’s 2012 Breast Cancer Action Month campaign, launched today, features a new recording of Chris Knox’s iconic Kiwi ballad Not Given Lightly, and a music video starring famous and not-so-famous New Zealanders who want to remind the women they love to be vigilant and reduce their risk of breast cancer.

The Our Women campaign (www.ourwomen.co.nz) aims to reach every woman in New Zealand with the help of Facebook sharing and a TV commercial fronted by former TV presenter Helena McAlpine, who has terminal breast cancer.

“Before I die, I want to get a message to every woman in the country that they need to look after themselves and their friends and family,” said McAlpine, who was originally diagnosed in 2008 at age 31. “Watch the video, hear the song and pass it on.”

The new recording of Not Given Lightly, includes the voices of Tim Finn, Jon Toogood, Alec Bathgate, Princess Chelsea, The Topp Twins, The Naked and Famous’s Alisa Xayalith, Brooke Fraser, Peter Urlich, Hollie Smith and more. The recording is available on iTunes.

The accompanying music video, which can be viewed – and shared with Facebook friends – at www.ourwomen.co.nz, was directed by filmmaker Toa Fraser, best-known for the movies No. 2 and Dean Spanley. It features a mix of stars and ordinary New Zealanders with the women they love (present either in person or in photographic portraits). Familiar faces in the video include Sam Neill, Sir Graham and Raewyn Henry, Dick and Jude Frizzell, The Topp Twins with their parents, artist Karl Maughan, ballerina Lucy Balfour, Shortland Street star Shavaughn Ruakere and others (see attached cast list). The video also features nurses from Starship Hospital, and the Auckland Girls Choir.
“We’ve been blown away by the generosity of those who took the time to perform the song or appear in the video,” said Evangelia (Van) Henderson, CEO of The New Zealand Breast Cancer Foundation. “We’ve had some of New Zealand’s top production people give their time and talent for free. I believe that thanks to their efforts, and to Helena’s amazing openness in talking about her illness, we stand a good chance of reaching every woman in New Zealand with the message about reducing their risk of dying from breast cancer.”

Henderson said The New Zealand Breast Cancer Foundation has an important role to play in this communication, as women need to monitor their breast health from age 20, well before the mammogram screening age. In all, 2800 New Zealand women are likely to be diagnosed with breast cancer this year. While over 70% of will be aged 50-plus, around 370 women aged 20-44 (below the BreastScreen Aotearoa screening age of 45-69) will be diagnosed with breast cancer this year. Cancers in younger women are often more aggressive than post-menopausal cancers.

“Plus, we’re telling women it’s never too soon to adopt the lifestyle changes that will reduce breast cancer risk,” Henderson said. Studies show that keeping alcohol consumption to moderate levels (one drink a day), staying fit and maintaining a healthy body weight, particularly after menopause, can help reduce risk.

These recommendations and others are available online at www.ourwomen.co.nz

About NZBCF: The New Zealand Breast Cancer Foundation is the country’s foremost breast cancer education and awareness organisation. It is a non-government funded charitable trust promoting awareness of breast cancer, providing information and education, and raising funds to support breast cancer related initiatives including research, scholarships, medical grants, community outreach and breast cancer patient registers.

Our Women – Cast List

Not Given Lightly - Musicians

Tim Finn
Brooke Fraser
Don McGlashan
Jackie Clarke
Peter Urlich
Hollie Smith
Boh Runga
Alisa Xayalith
Topp Twins
Hinewehi Mohi
Martin Phillips
Jon Toogood
Julia Deans
Warren Maxwell
Alec Bathgate

Our Women – Music Video
www.ourwomen.co.nz

Contributors included…
Josh Frizzell 8COM Owner & Director
Derek Henderson Photographer
Jonathan Hughes | FRANKLIN RD Coordinated music track
Sam Neill Actor
Sir Graham & Raewyn Henry Ex All Blacks coach
Dick & Jude Frizzell Artist
Lynda & Jools Topp Musicians & comic duo
Tanya Thompson (Misery) Artist
Jay Saussey Actor
Peter Urlich Musician
Julia Deans Musician
Lucy Balfour Dancer, NZ Ballet
Helena McAlpine
Judy Bailey
Jay Reeve Radio DJ
Sonia Gray Lotto presenter
Hinewehi Mohi Musician
Geoff Scott Chef from Vinnies
Boh Runga Musician
Sera Lilly NZ Fashion designer
Stacey Morrison NZBCF ambassador, broadcaster (with husband Scott)
Hollie Smith Musician
Don McGlashan Musician
Pearl McGlashan Actress (Shortland Street)
Shavaughn Ruakere Actress (Shortland Street)
Karl Maughan Artist
Rt. Hon. Winston Peters MP, leader of NZ First

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Werewolf: Katniss Joins The News Team

From the outset, the Hunger Games series has dwelt obsessively on the ways that media images infiltrate our public and personal lives... From that grim starting point, Mockingjay Part One takes the process a few stages further. There is very little of the film that does not involve the characters (a) being on screens (b) making propaganda footage to be screened and (c) reacting to what other characters have been doing on screens. More>>

ALSO:

Scoop Review Of Books: Ko Witi Te Kaituhituhi

Witi Ihimaera, the distinguished Māori author and the first Māori to publish a book of short stories and a novel, has adopted a new genre with his latest book. But despite its subtitle, this book is a great deal more than a memoir of childhood. More>>

Werewolf: Rescuing Paul Robeson

Would it be any harder these days, for the US government to destroy the career of a famous American entertainer and disappear them from history – purely because of their political beliefs? You would hope so. In 1940, Paul Robeson – a gifted black athlete, singer, film star, Shakespearean actor and orator – was one of the most beloved entertainers on the planet. More>>

ALSO:

"Not A Competition... A Quest": Chapman Tripp Theatre Award Winners

Big winners on the night were Equivocation (Promising Newcomer, Best Costume, Best Director and Production of the Year), Kiss the Fish (Best Music Composition, Outstanding New NZ Play and Best Supporting Actress), and Watch (Best Set, Best Sound Design and Outstanding Performance). More>>

ALSO:

Film Awards: The Dark Horse Scores Big

An inspirational film based on real life Gisborne speed-chess coach An inspirational film based on real life Gisborne speed-chess coach Genesis Potini, made all the right moves to take out top honours along with five other awards at the Rialto Channel New Zealand Film Awards - nicknamed The Moas. More>>

ALSO:

Theatre: Ralph McCubbin Howell Wins 2014 Bruce Mason Award

The Bruce Mason Playwriting Award was presented to Ralph McCubbin Howell at the Playmarket Accolades in Wellington on 23 November 2014. More>>

ALSO:

One Good Tern: Fairy Tern Crowned NZ Seabird Of The Year

The fairy tern and the Fiji petrel traded the lead in the poll several times. But a late surge saw it come out on top with 1882 votes. The Fiji petrel won 1801 votes, and 563 people voted for the little blue penguin. More>>

Music Awards: Lorde Reigns Supreme

Following a hugely successful year locally and internationally, Lorde has done it again taking out no less than six Tuis at the 49th annual Vodafone New Zealand Music Awards. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news