News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search


New e-guide provides online breast cancer education

30 October 2012

New e-guide provides interactive, online breast cancer education for NZ women

The New Zealand Breast Cancer Foundation has launched a new, interactive e-guide that will make it easy for women of all ages, throughout New Zealand, to know the signs and symptoms of breast cancer and how they can reduce their risk of dying of the disease.

With Breast Cancer Action Month ending today, the NZBCF wants to maintain the momentum and increased awareness generated by the Our Women campaign. More than 750,000 people have viewed the Our Women music video, fronted by terminal cancer patient Helena McAlpine and available at , but the Foundation still hopes to reach every woman in the country with its message about the importance of being breast aware.

The NZBCF believes the self-education guide is the first of its kind in Australasia. Developed alongside NZ e-learning company, Wavelength, the guide graphically illustrates unusual breast symptoms, outlines breast cancer risk factors and shows a video of a mammogram. Feedback from women who trialled the tool was overwhelmingly positive.

"We wanted to develop an informative, interactive digital resource that could be accessed at home or from mobile devices by busy women and men anywhere, any time," said NZ Breast Cancer Foundation chief executive Van Henderson. “In particular, we’re hoping this guide will be of value to at-risk women and those less likely to come across printed material about breast cancer, for example at their doctor’s surgery. These include Maori and Pacific Island women, younger women and women living remotely.”

Recent research commissioned by the NZBCF and undertaken by Colmar Brunton revealed that two-thirds of women aged 20-39 don’t know that breast cancer is the most common cancer for women their age, and few are aware of breast cancer symptoms other than a lump. Seventy percent of women aged 40-44 have not yet had a mammogram (the Foundation recommends annual mammograms from 40), and most of those that have had a mammogram waited until they found a lump. This year, 370 women will likely be diagnosed with breast cancer below the free screening age of 45 – that’s one woman a day. Because cancers in younger women can be more aggressive than in older women, early diagnosis can be vital to survival.

The new breast cancer e-guide stresses the importance of women seeing their doctor if they have any worrying signs or symptoms, plus the importance of having mammograms from age 40.

The breast basics e-guide is available at The Our Women video can be viewed at

The New Zealand Breast Cancer Foundation is the country’s foremost breast cancer education and awareness organisation. It is a non-government funded charitable trust promoting awareness of breast cancer, providing information and education, and raising funds to support breast cancer related initiatives including research, scholarships, medical grants, community outreach and breast cancer patient registers.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Scoop Review Of Books: Worldly And Unworldly

"Being Magdalene" by Fleur Beale The situations shown in this youth novel are shocking, scary, and very moving as we experience Magdalene’s struggle to be a perfect girl as defined by the cruel and unreasonable leader of “The Children of the Faith”, as she moves reluctantly into young womanhood. More>>

Whistle Stop: Netball NZ To Implement New INF Rules

Netball New Zealand (NNZ) will implement the new Official Rules of Netball, as set down by the International Netball Federation (INF), from January 1, 2016. Key changes include the elimination of whistle following a goal, amendments to injury time and changes to setting a penalty. More>>


Scoop Review Of Books: Waiata Aroha

Vaughan Rapatahana on Chappy by Patricia Grace: With this eminently readable novel Patricia Grace returns to the full-length fiction stage after a hiatus of ten years. More>>

'Ithaca' At Q Theatre: Introducing NZ's World Class Cirque Troupe

NZ’s very own cirque troupe is set to become a household name with the premier of its adaptation of Homer’s Odyssey having secured a key season in Auckland. More>>

Music Awards: The Tuis Are Broody This Year

Topping off a sensationally eventful year both at home and internationally, Nelson born brother-sister duo Broods has taken home four Tuis from this year’s 50th annual Vodafone New Zealand Music Awards. More>>


Sport: Richie McCaw Retires From Rugby

Richie McCaw has today confirmed he is hanging up his boots and retiring from professional rugby. The 34-year-old All Blacks captain and most capped All Black of all time has drawn the curtain on his stunning international career which started in Dublin 14 years ago, almost to the day, and ended in London last month when he hoisted the Webb Ellis Cup aloft for the second time. More>>


John McBeth: On Jonah Lomu

For many New Zealanders, the enormity of Jonah Lomu's reputation will have come as a surprise... His deeds were watched and enthused over by movie stars and musicians, politicians and superstars from other codes. He reached into the lives and homes of millions and mixed with famous people most New Zealanders would only have read about. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news