News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


New e-guide Provides Online Breast Cancer Education

News Release, 31 October 2012

New e-guide Provides Interactive, Online Breast Cancer Education for NZ women

The New Zealand Breast Cancer Foundation has launched a new, interactive e-guide that will make it easy for women of all ages, throughout New Zealand, to know the signs and symptoms of breast cancer and how they can reduce their risk of dying of the disease.

With Breast Cancer Action Month ending today, the NZBCF wants to maintain the momentum and increased awareness generated by the Our Women campaign. More than 750,000 people have viewed the Our Women music video, fronted by terminal cancer patient Helena McAlpine and available at www.ourwomen.co.nz , but the Foundation still hopes to reach every woman in the country with its message about the importance of being breast aware.

The NZBCF believes the self-education guide is the first of its kind in Australasia. Developed alongside NZ e-learning company, Wavelength, the guide graphically illustrates unusual breast symptoms, outlines breast cancer risk factors and shows a video of a mammogram. Feedback from women who trialled the tool was overwhelmingly positive.

"We wanted to develop an informative, interactive digital resource that could be accessed at home or from mobile devices by busy women and men anywhere, any time," said NZ Breast Cancer Foundation chief executive Van Henderson. “In particular, we’re hoping this guide will be of value to at-risk women and those less likely to come across printed material about breast cancer, for example at their doctor’s surgery. These include Maori and Pacific Island women, younger women and women living remotely.”

Recent research commissioned by the NZBCF and undertaken by Colmar Brunton revealed that two-thirds of women aged 20-39 don’t know that breast cancer is the most common cancer for women their age, and few are aware of breast cancer symptoms other than a lump. Seventy percent of women aged 40-44 have not yet had a mammogram (the Foundation recommends annual mammograms from 40), and most of those that have had a mammogram waited until they found a lump. This year, 370 women will likely be diagnosed with breast cancer below the free screening age of 45 – that’s one woman a day. Because cancers in younger women can be more aggressive than in older women, early diagnosis can be vital to survival.

The new breast cancer e-guide stresses the importance of women seeing their doctor if they have any worrying signs or symptoms, plus the importance of having mammograms from age 40.

The breast basics e-guide is available at http://www.nzbcf.org.nz/e-guide/. The Our Women video can be viewed at www.ourwomen.co.nz .

About NZBCF:

The New Zealand Breast Cancer Foundation is the country’s foremost breast cancer education and awareness organisation. It is a non-government funded charitable trust promoting awareness of breast cancer, providing information and education, and raising funds to support breast cancer related initiatives including research, scholarships, medical grants, community outreach and breast cancer patient registers.

Full details of the research commissioned from Colmar Brunton are available on request.

www.nzbcf.org.nz

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Architecture:
Ian Athfield Dies In Wellington

New Zealand Institute of Architects: It is with great sadness that we inform Members that Sir Ian Athfield, one of New Zealand's finest architects, has passed away in Wellington. More>>

ALSO:

Wellington Production: New-Look Tracy Brothers Are F.A.B.

ITV and New Zealand’s Pukeko Pictures today released an exclusive preview of the new-look Tracy brothers from this year’s hotly anticipated new series, Thunderbirds Are Go. More>>

ALSO:

Cardinal Numbers:
Pope Francis Names Archbishop From NZ Among New Cardinals

Announcing a list of bishops to be made Cardinals in February Pope Francis named Archbishop John Dew, Archbishop of Wellington, overnight from Rome. On hearing the news of the announcement, Archbishop John Dew said "This news is recognition of the Catholic Church in Aotearoa New Zealand, and the contribution it makes to the global Catholic family." More>>

ALSO:

Nomenclature: Charlotte And Oliver Top Baby Names For 2014

Charlotte and Oliver were the most popular names for newborn girls and boys in 2014... The top 100 girls’ and boys’ names make up a small proportion of the more than 12,000 unique first names registered for children born this year, says Jeff Montgomery, Registrar-General of Births, Deaths and Marriage. More>>

Werewolf: Katniss Joins The News Team

From the outset, the Hunger Games series has dwelt obsessively on the ways that media images infiltrate our public and personal lives... From that grim starting point, Mockingjay Part One takes the process a few stages further. There is very little of the film that does not involve the characters (a) being on screens (b) making propaganda footage to be screened and (c) reacting to what other characters have been doing on screens. More>>

ALSO:

Scoop Review Of Books: Ko Witi Te Kaituhituhi

Witi Ihimaera, the distinguished Māori author and the first Māori to publish a book of short stories and a novel, has adopted a new genre with his latest book. But despite its subtitle, this book is a great deal more than a memoir of childhood. More>>

Werewolf: Rescuing Paul Robeson

Would it be any harder these days, for the US government to destroy the career of a famous American entertainer and disappear them from history – purely because of their political beliefs? You would hope so. In 1940, Paul Robeson – a gifted black athlete, singer, film star, Shakespearean actor and orator – was one of the most beloved entertainers on the planet. More>>

ALSO:

"Not A Competition... A Quest": Chapman Tripp Theatre Award Winners

Big winners on the night were Equivocation (Promising Newcomer, Best Costume, Best Director and Production of the Year), Kiss the Fish (Best Music Composition, Outstanding New NZ Play and Best Supporting Actress), and Watch (Best Set, Best Sound Design and Outstanding Performance). More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news