News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


New e-guide Provides Online Breast Cancer Education

News Release, 31 October 2012

New e-guide Provides Interactive, Online Breast Cancer Education for NZ women

The New Zealand Breast Cancer Foundation has launched a new, interactive e-guide that will make it easy for women of all ages, throughout New Zealand, to know the signs and symptoms of breast cancer and how they can reduce their risk of dying of the disease.

With Breast Cancer Action Month ending today, the NZBCF wants to maintain the momentum and increased awareness generated by the Our Women campaign. More than 750,000 people have viewed the Our Women music video, fronted by terminal cancer patient Helena McAlpine and available at www.ourwomen.co.nz , but the Foundation still hopes to reach every woman in the country with its message about the importance of being breast aware.

The NZBCF believes the self-education guide is the first of its kind in Australasia. Developed alongside NZ e-learning company, Wavelength, the guide graphically illustrates unusual breast symptoms, outlines breast cancer risk factors and shows a video of a mammogram. Feedback from women who trialled the tool was overwhelmingly positive.

"We wanted to develop an informative, interactive digital resource that could be accessed at home or from mobile devices by busy women and men anywhere, any time," said NZ Breast Cancer Foundation chief executive Van Henderson. “In particular, we’re hoping this guide will be of value to at-risk women and those less likely to come across printed material about breast cancer, for example at their doctor’s surgery. These include Maori and Pacific Island women, younger women and women living remotely.”

Recent research commissioned by the NZBCF and undertaken by Colmar Brunton revealed that two-thirds of women aged 20-39 don’t know that breast cancer is the most common cancer for women their age, and few are aware of breast cancer symptoms other than a lump. Seventy percent of women aged 40-44 have not yet had a mammogram (the Foundation recommends annual mammograms from 40), and most of those that have had a mammogram waited until they found a lump. This year, 370 women will likely be diagnosed with breast cancer below the free screening age of 45 – that’s one woman a day. Because cancers in younger women can be more aggressive than in older women, early diagnosis can be vital to survival.

The new breast cancer e-guide stresses the importance of women seeing their doctor if they have any worrying signs or symptoms, plus the importance of having mammograms from age 40.

The breast basics e-guide is available at http://www.nzbcf.org.nz/e-guide/. The Our Women video can be viewed at www.ourwomen.co.nz .

About NZBCF:

The New Zealand Breast Cancer Foundation is the country’s foremost breast cancer education and awareness organisation. It is a non-government funded charitable trust promoting awareness of breast cancer, providing information and education, and raising funds to support breast cancer related initiatives including research, scholarships, medical grants, community outreach and breast cancer patient registers.

Full details of the research commissioned from Colmar Brunton are available on request.

www.nzbcf.org.nz

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Scoop Review Of Books: The Typewriter Factory

I finished reading Don’t Dream It’s Over not long after it came out last August. I even started writing a review, which took something of an ‘I’m sorry people, but it’s already over’ approach. I’ve been pretty negative about journalism as it’s practiced in the mainstream (or MSM, or corporate media or liberal media or whatever terminology you prefer) for quite some time (see for example Stop the Press), and I believe the current capitalist media model is destructive and can’t be reformed. More>>

Sheep Update: Solo World Shearing Record Broken In Southland

Southland shearer Leon Samuels today set a new World solo eight-hours strongwool ewe-shearing after a tally of 605 in a wool shed north of Gore. More>>

ALSO:

Howard Davis Review: Dick Frizzell At The Solander Gallery

One of the most influential and celebrated contemporary Pop artists working in New Zealand, Dick Frizzell is mostly known for his appropriation of kitsch Kiwiana icons, which he often incorporates into cartoon-like paintings and lithographs. Not content with adhering to one particular style, he likes to adopt consciously unfashionable styles of painting, in a manner reminiscent of Roy Lichtenstein. More>>

Old Music: Pop Icon Adam Ant Announces NZ Tour

Following his recent sold out North American and UK tours, Adam Ant is celebrating the 35th anniversary of the release of his landmark KINGS OF THE WILD FRONTIER album with a newly-remastered reissue (Sony Legacy) and Australasian tour. More>>

Scoop Review Of Books:
Looking Back

Writing a memoir that appeals to a broad readership is a difficult undertaking. As an experienced communicator, Lloyd Geering keeps the reader’s interest alive through ten chapters (or portholes) giving views of different aspects of his life in 20th-century New Zealand. More>>

Scoop Review Of Books: Purple (and Violet) Prose

This is the second recent conjoint publication by Reeve and Stapp; all to do with esoteric, arcane and obscure vocabulary – sesquipedalian, anyone – and so much more besides. Before I write further, I must stress that the book is an equal partnership between words and images and that one cannot thrive without the other. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news