News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Infant Nutrition Council statement on Warriors-Fernbaby Deal

Media release from Infant Nutrition Council

Infant Nutrition Council statement on Warriors-Fernbaby sponsorship deal

The Infant Nutrition Council (INC) today expressed strong concern over the sponsorship deal between the Warriors rugby league club and Chinese-owned New Zealand infant formula company Fernbaby.

INC CEO Jan Carey said it is not in the interests of New Zealand’s reputation internationally for the Warriors to be promoting any infant formula brand.

“The infant formula industry in New Zealand has worked hard to make sure its marketing practices are ethical, to ensure that the important role of breastfeeding is not undermined,” Ms Carey said.

“This sponsorship steps outside industry practice which restricts promotion to parents.”

Ms Carey said the INC, which represents the interests of the infant formula industry in New Zealand, advocates optimal nutrition for all infants. Its members adhere to a voluntary Code of Practice which restricts advertising infant formula directly to the public. This Code is part of New Zealand's response to the World Health Organisation International Code of Marketing of Breast Milk Substitutes (WHO 1981) (WHO Code) which prescribes how information about infant formula can be marketed.

“We fully support the importance of encouraging and maintaining breastfeeding for as long as possible. Breast milk contains all of the essential nutrients, antibodies, and other factors important for growth and development, and they cannot be replicated by any infant formula product.

“This sponsorship deal, which will see Warriors players in the 2013 National Youth Competition and those in the 2014 and 2015 NRL team promoting an infant formula product on their uniforms, will undermine important breastfeeding messages and the Code of Practice in New Zealand,” Ms Carey said.

“The INC’s objective is to improve infant nutrition by supporting the public health goals for the protection and promotion of breastfeeding and, when needed, infant formula as the only suitable alternative.

“It is important that all companies manufacturing and marketing infant formula in New Zealand understand this and act responsibly by complying with both the voluntary marketing Code and the regulatory regime.”

The INC believes that breast milk provides an infant with the best source of nutrition, and that breastfeeding, with its numerous benefits for both mothers and babies, is the normal way to feed an infant.

Fernbaby is not a member of the INC.

INC members include Abbott Nutrition, Bayer, Biolife New Zealand, Fonterra, Dairy Goat Cooperative, H J Heinz, Murray Goulburn Co-operative, Nestlé, Nutricia, Pfizer Nutrition, Sutton Group, Synlait Milk, and Westland Milk Products.

--

View all Infant Nutrition Council releases at: http://spinitwide.com/latest-releases/infant-nutrition-council

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Shipped On A Bottle: Young Change-Makers Take To The Sea On Plastic Bottle Kayaks

With the aim of harnessing innovative design to construct kayaks solely from recycled materials, the “waste positive” project Plastic Bottle Kayak brings adventure into Kiwi classrooms. The call is out now for classrooms to send in messages and artwork to be inserted into the bottles. More>>

TV3 Video: Auckland Arts Festival Kicks Off

The Auckland Arts Festival kicks off March 4, with artists from New Zealand and all over the world on show. More>>

ALSO:

Te Matatini: Minister Applauds National Kapa Haka Festival

Education Minister Hekia Parata wishes the best of luck to everyone involved in this week’s national kapa haka festival, Te Matatini, in Christchurch. “Te Matatini showcases the very best of Māori performing arts talent. It’s a celebration of identity, language and culture at the highest level and I’m looking forward to being amongst it,” says Ms Parata. More>>

ALSO:

Kiwi Pride: Accolades For Film About Man Who Falls In Love With A Stick

A short animated film written and directed by New Zealand born Matthew Darragh has been selected for the Courts des îles, International Festival of Short Fiction Films. More>>

ALSO:

Anniversaries: Vivid Memories Four Years After Christchurch Quake

Four years ago, an earthquake that would change the lives of thousands shook Christchurch at 12.51 p.m. More>>

ALSO:

Environment 'n' Conservation: Slash Meets Tāne The Tuatara

Rock and Roll superstar and former Guns 'n' Roses guitarist Slash visited Zealandia Ecosanctuary along with collaborating band Myles Kennedy and the Conspirators. More>>

Canterbury Quakes: Feedback Sought On Short-Listed Memorial Designs

Six short-listed designs for the Canterbury Earthquake Memorial have been released for public input... The Memorial will honour the victims of Canterbury’s earthquakes and acknowledge the suffering of all those who lived through them as well as the heroism of those who participated in the rescue and recovery operations. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news