News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Infant Nutrition Council statement on Warriors-Fernbaby Deal

Media release from Infant Nutrition Council

Infant Nutrition Council statement on Warriors-Fernbaby sponsorship deal

The Infant Nutrition Council (INC) today expressed strong concern over the sponsorship deal between the Warriors rugby league club and Chinese-owned New Zealand infant formula company Fernbaby.

INC CEO Jan Carey said it is not in the interests of New Zealand’s reputation internationally for the Warriors to be promoting any infant formula brand.

“The infant formula industry in New Zealand has worked hard to make sure its marketing practices are ethical, to ensure that the important role of breastfeeding is not undermined,” Ms Carey said.

“This sponsorship steps outside industry practice which restricts promotion to parents.”

Ms Carey said the INC, which represents the interests of the infant formula industry in New Zealand, advocates optimal nutrition for all infants. Its members adhere to a voluntary Code of Practice which restricts advertising infant formula directly to the public. This Code is part of New Zealand's response to the World Health Organisation International Code of Marketing of Breast Milk Substitutes (WHO 1981) (WHO Code) which prescribes how information about infant formula can be marketed.

“We fully support the importance of encouraging and maintaining breastfeeding for as long as possible. Breast milk contains all of the essential nutrients, antibodies, and other factors important for growth and development, and they cannot be replicated by any infant formula product.

“This sponsorship deal, which will see Warriors players in the 2013 National Youth Competition and those in the 2014 and 2015 NRL team promoting an infant formula product on their uniforms, will undermine important breastfeeding messages and the Code of Practice in New Zealand,” Ms Carey said.

“The INC’s objective is to improve infant nutrition by supporting the public health goals for the protection and promotion of breastfeeding and, when needed, infant formula as the only suitable alternative.

“It is important that all companies manufacturing and marketing infant formula in New Zealand understand this and act responsibly by complying with both the voluntary marketing Code and the regulatory regime.”

The INC believes that breast milk provides an infant with the best source of nutrition, and that breastfeeding, with its numerous benefits for both mothers and babies, is the normal way to feed an infant.

Fernbaby is not a member of the INC.

INC members include Abbott Nutrition, Bayer, Biolife New Zealand, Fonterra, Dairy Goat Cooperative, H J Heinz, Murray Goulburn Co-operative, Nestlé, Nutricia, Pfizer Nutrition, Sutton Group, Synlait Milk, and Westland Milk Products.

--

View all Infant Nutrition Council releases at: http://spinitwide.com/latest-releases/infant-nutrition-council

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Anniversaries: Vivid Memories Four Years After Christchurch Quake

Four years ago, an earthquake that would change the lives of thousands shook Christchurch at 12.51 p.m. More>>

ALSO:

Environment 'n' Conservation: Slash Meets Tāne The Tuatara

Rock and Roll superstar and former Guns 'n' Roses guitarist Slash visited Zealandia Ecosanctuary along with collaborating band Myles Kennedy and the Conspirators. More>>

Foo Fighters: Exclusive Show In Support Of Music Foundation

Frontier Touring has today announced that the Foo Fighters will play a last minute intimate and exclusive benefit show at the Auckland Town Hall this Friday February 20 with all profits going to The New Zealand Music Foundation. More>>

ALSO:

Canterbury Quakes: Feedback Sought On Short-Listed Memorial Designs

Six short-listed designs for the Canterbury Earthquake Memorial have been released for public input... The Memorial will honour the victims of Canterbury’s earthquakes and acknowledge the suffering of all those who lived through them as well as the heroism of those who participated in the rescue and recovery operations. More>>

ALSO:

Celia Lashlie: Legacy Will Live On

Social justice advocate Celia Lashlie leaves a legacy that will continue to have a positive impact on the lives of New Zealanders for years to come, Labour Leader Andrew Little says. “Celia was a powerful voice for reason, sense and compassion. Her work, particularly with teenage boys, was ground-breaking." More>>

ALSO:

Obituary: Sad Farewell To PPTA Activist Robin Duff

Duff has been a long-time fixture of the association... Most recently Duff has been working hard to support Canterbury teachers through the quakes that devastated the region. More>>

ALSO:

Poroporoaki: Dr Apirana Tuahae Kaukapakapa Mahuika

Papa Api was a man of many great gifts and occupied a long list of roles including priest, teacher, scholar, politician, and leader. Chair of Te Runanganui o Ngati Porou, and a rangatira of his iwi... More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news