News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Skincare brand accepted into the Sensitive Choice programme

Media Statement
19 November 2012

Kiwi skincare brand accepted into the Sensitive Choice® programme

Auckland based natural skincare manufacturer Made4Baby has had its commitment to purity recognised by becoming the first New Zealand skincare brand to be accepted as a partner by Sensitive Choice®, a programme that helps identify products and services that offer benefits to asthma and allergy sufferers.

“It’s a great honour for us to be included in this select programme”, says Made4Baby creator Rebecca McLeod. “Our entire philosophy is based around a commitment to using the highest quality natural ingredients so to be the first New Zealand skincare brand to carry the blue butterfly is really satisfying.

A leading advocate of consumer choice in Australia and New Zealand, Sensitive Choice® is identified by a blue butterfly logo. The programme is a collaboration between the Asthma Foundation of New Zealand and the National Asthma Council Australia. Made4Baby will be a New Zealand partner.
Before they can display the Sensitive Choice® blue butterfly, companies must satisfy an independent panel of experts from the National Asthma Council Australia that the products do no harm and may offer benefits to people with asthma and allergies.
“The criteria are very stringent and products are thoroughly examined with rigor by various experts to ensure the Sensitive Choice accreditation maintains a high level of integrity. Many applications are not successful,” says Jennifer Smyth, Sensitive Choice co-ordinator.

“We are delighted to be able to welcome the first New Zealand skincare range into the Sensitive Choice® family,” said Angela Franics, Asthma Foundation chief executive. “With asthma and allergies affecting an estimated one in four children in New Zealand, Sensitive Choice® is designed to give consumers confidence that what they are buying may improve the health and wellbeing of their families.”


Ends

About Made4Baby

Mabe4Baby was created by Rebecca McLeod in 2007 as a response to the inability to source chemical-free baby products in New Zealand. Rebecca worked at the Organisation of Economic and Co-Operative Development (OECD) in Paris for more than a year studying the impacts of chemicals on the skin. Made4Baby products use natural ingredients.

About Sensitive Choice

Sensitive Choice® helps you make better lifestyle choices that may help you manage your asthma and allergies more effectively.

The Sensitive Choice® programme is offered by the Asthma Foundation of New Zealand and the National Asthma Council Australia.Sensitive Choice® helps you identify companies that are committed to reducing asthma and allergy triggers.

The Sensitive Choice® programme has a large target audience. One in four Kiwi kids and one in six adults have asthma, that’s over 600,000 people. We receive many enquiries from families and people with asthma wanting to know how to reduce their asthma symptoms.

For more information visit the Asthma Foundation’s website - http://asthmafoundation.org.nz/sensitive-choice/about-sensitive-choice/



About the Asthma Foundation

The Asthma Foundation is New Zealand’s sector authority on asthma and other respiratory illnesses.

We advocate to government and raise awareness of respiratory illnesses, fund research for better treatments and educate on best practice. We provide resources on our website and support our affiliated asthma societies and trusts in providing education, support and advice.

For more information, visit the Asthma Foundation’s website at www.asthmafoundation.org.nz.


© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Carrie Fisher: Hollywood In-Breeding & The Velocity Of Being - Binoy Kampmark

There was always going to be a good deal of thick drama around Carrie Fisher, by her own confession, a product of Hollywood in-breeding. Her parents, Debbie Reynolds and the crooner Eddie Fisher, provided ample material for the gossip columns in a marriage breakup after Eddie sped away with Elizabeth Taylor. More>>

  • Image: Tracey Nearmy / EPA
  • Gordon Campbell: On The Best Albums Of 2016

    OK, I’m not even going to try and rationalise this surrender to a ‘best of’ listicle. Still…maybe there is an argument for making some semblance of narrative order out of a year that brought us Trump, Brexit and the deaths of Prince, David Bowie, Leonard Cohen and Alan Vega, who I missed just as much as the Big Three. So without further ado….oh, but first a word from the sponsor More>>

    Emojis: World’s First Māori Emoji App Launched

    It’s here - the world’s first Māori emoji app Emotiki has landed just in time for summer roadtrips and santa stockings, with 200 Māori and Kiwi cultural icons for people to share their kiwiana moments with each other and the world. More>>

    Howard Davis: Album Of The Year - Van Morrison's 'Keep Me Singing'

    2016 was a grand year for Van The Man - The Belfast Cowboy turned 71, received a knighthood, and reissued an expanded set of soul-fired live recordings from 1973 ('It's Too Late to Stop Now'). In the game for 53 years now, Morrison's albums consistently open new windows into the heart and soul of one of the most enigmatic figures in modern music. More>>

    Review: The NZSO Performs Handel's Messiah

    Max Rashbrooke: Saturday night's performance took the piece back to something like the way it would have originally been performed when premiered in 1742, with an orchestra of 20-30 players and only a few more singers. More>>

    Culture: Rare Hundertwasser Conservation Posters Found After 40 Years

    When Jan and Arnold Heine put a roll of conservation posters into storage in 1974 they had no idea that 42 years later they would be collectors items. More>>

    Scoop Review Of Books: The Stolen Island: Searching for ‘Ata by Scott Hamilton

    Reviewed by Michael Horowitz
    Located even further south than temperate Noumea, Tonga’s tiny island of ‘Ata might have become the jewel of the kingdom’s burgeoning tourist industry. Imagine a Tongan resort that would not only be mild in winter, but pleasant in summer. More>>

    Scoop Review of Books: Extraordinary Anywhere: Essays On Place From Aotearoa NZ

    The New Zealand landscape undoubtedly is very beautiful, but so is the British one, and my attachment to this country is much more about some particular places, and the memories and emotions that in them combine, than it is about the landscape as a whole. More>>

    Get More From Scoop

     
     

    LATEST HEADLINES

     
     
     
     
    Health
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news