News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Skincare brand accepted into the Sensitive Choice programme

Media Statement
19 November 2012

Kiwi skincare brand accepted into the Sensitive Choice® programme

Auckland based natural skincare manufacturer Made4Baby has had its commitment to purity recognised by becoming the first New Zealand skincare brand to be accepted as a partner by Sensitive Choice®, a programme that helps identify products and services that offer benefits to asthma and allergy sufferers.

“It’s a great honour for us to be included in this select programme”, says Made4Baby creator Rebecca McLeod. “Our entire philosophy is based around a commitment to using the highest quality natural ingredients so to be the first New Zealand skincare brand to carry the blue butterfly is really satisfying.

A leading advocate of consumer choice in Australia and New Zealand, Sensitive Choice® is identified by a blue butterfly logo. The programme is a collaboration between the Asthma Foundation of New Zealand and the National Asthma Council Australia. Made4Baby will be a New Zealand partner.
Before they can display the Sensitive Choice® blue butterfly, companies must satisfy an independent panel of experts from the National Asthma Council Australia that the products do no harm and may offer benefits to people with asthma and allergies.
“The criteria are very stringent and products are thoroughly examined with rigor by various experts to ensure the Sensitive Choice accreditation maintains a high level of integrity. Many applications are not successful,” says Jennifer Smyth, Sensitive Choice co-ordinator.

“We are delighted to be able to welcome the first New Zealand skincare range into the Sensitive Choice® family,” said Angela Franics, Asthma Foundation chief executive. “With asthma and allergies affecting an estimated one in four children in New Zealand, Sensitive Choice® is designed to give consumers confidence that what they are buying may improve the health and wellbeing of their families.”


Ends

About Made4Baby

Mabe4Baby was created by Rebecca McLeod in 2007 as a response to the inability to source chemical-free baby products in New Zealand. Rebecca worked at the Organisation of Economic and Co-Operative Development (OECD) in Paris for more than a year studying the impacts of chemicals on the skin. Made4Baby products use natural ingredients.

About Sensitive Choice

Sensitive Choice® helps you make better lifestyle choices that may help you manage your asthma and allergies more effectively.

The Sensitive Choice® programme is offered by the Asthma Foundation of New Zealand and the National Asthma Council Australia.Sensitive Choice® helps you identify companies that are committed to reducing asthma and allergy triggers.

The Sensitive Choice® programme has a large target audience. One in four Kiwi kids and one in six adults have asthma, that’s over 600,000 people. We receive many enquiries from families and people with asthma wanting to know how to reduce their asthma symptoms.

For more information visit the Asthma Foundation’s website - http://asthmafoundation.org.nz/sensitive-choice/about-sensitive-choice/



About the Asthma Foundation

The Asthma Foundation is New Zealand’s sector authority on asthma and other respiratory illnesses.

We advocate to government and raise awareness of respiratory illnesses, fund research for better treatments and educate on best practice. We provide resources on our website and support our affiliated asthma societies and trusts in providing education, support and advice.

For more information, visit the Asthma Foundation’s website at www.asthmafoundation.org.nz.


© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Scoop Review Of Books: Q&A: Prue Hyman On ‘Hopes Dashed?’

For Scoop Review of Books, Alison McCulloch interviewed Prue Hyman about her new book, part of the BWB Texts series, Hopes Dashed? The Economics of Gender Inequality More>>

Gordon Campbell: On Chuck Berry (And James Comey, And Bill English)

Back when many people were still treating rock’n’roll as a passing fad – was calypso going to be the new thing? – Chuck Berry knew that it had changed popular music forever. What is even more astonishing is that this 30-ish black r&b musician from a middle class family in St Louis could manage to recreate the world of white teenagers, at a time when the very notion of a “teenager” had just been invented. More>>

Howard Davis Review:
The Baroque Fusion Of L'arpeggiata

Named after a toccata by German composer Girolamo Kapsberger, L'Arpeggiata produces its unmistakable sonority mainly from the resonance of plucked strings, creating a tightly-woven acoustic texture that is both idiosyncratic and immediately identifiable. Director Christina Pluhar engenders this distinctive tonality associated with the ensemble she founded in 2000 by inviting musicians and vocalists from around the world to collaborate on specific projects illuminated by her musicological research. More>>

African Masks And Sculpture: Attic Discovery On Display At Expressions Whirinaki

Ranging from masks studded with nails and shards of glass to statues laden with magical metal, the works are from ethnic groups in nine countries ranging from Ivory Coast to the Democratic Republic of the Congo. More>>

Obituary: Andrew Little Remembers Murray Ball

“Murray mined a rich vein of New Zealand popular culture and exported it to the world. Wal and Dog and all the other Kiwi characters he crafted through Footrot Flats were hugely popular here and in Australia, Europe and North America." More>>

ALSO:

Organised Choas: NZ Fringe Festival 2017 Awards

Three more weeks of organised chaos have come to an end with the Wellington NZ Fringe Arts Festival Awards Ceremony as a chance to celebrate all our Fringe artists for their talent, ingenuity, and chutzpah! More>>

ALSO:

Wellington.Scoop: Wellington Writer Wins $US165,000 Literature Prize

Victoria University of Wellington staff member and alumna Ashleigh Young has won a prestigious Windham-Campbell Literature Prize worth USD$165,000 for her book of essays Can You Tolerate This? More>>

ALSO:

Scoop Review Of Books: We’re All Lab Rats

A couple of years ago, there were reports that Silicon Valley executives were sending their children to tech-free schools. It was a story that dripped of irony: geeks in the heart of techno-utopia rejecting their ideology when it came to their own kids. But the story didn’t catch on, and an awkward question lingered. Why were the engineers of the future desperate to part their gadgets from their children? More>>

  • CensusAtSchool - Most kids have no screen-time limits
  • Netsafe - Half of NZ high school students unsupervised online
  • Get More From Scoop

     
     

    LATEST HEADLINES

     
     
     
     
    Health
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news