News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Big Booze stunt a misleading PR attempt from liquor industry

20 November 2012

PUBLIC WARNING

Big Booze stunt tomorrow in Auckland is New Zealand’s version of a well known alcohol industry strategy, designed to try and improve their reputation while they block any effective alcohol law reform

The Brewers’ Association, Distilled Spirits Association, and New Zealand Winegrowers are launching an initiative tomorrow at Auckland’s Viaduct Basin called “The Tomorrow Project”.

Alcohol Action NZ warns the public not to be fooled by this expensive and well-planned launch, as it is simply a marketing exercise, dressed up as a health promotion event. Using a well documented alcohol industry tactic, it is a cynically designed exercise to attempt to improve their public image, while increasing beer, wine and spirit sales.

The apparent message of this stunt will be, “we are responsible business people committed to reducing alcohol-related harm in new and innovative ways”. The real message is “you don’t need to adopt effective alcohol regulation”.

The stunt is likely to involve the promotion of “10 targeted actions”, five of which were described in a Big Booze press release on October 10, 2012 in Washington DC, which can be paraphrased as follows:

1. Reduce underage drinking via enforcement
2. Industry self-regulation of alcohol marketing
3. Industry control of health messaging
4. No new drink driving countermeasures
5. Empty rhetoric about “responsible” alcohol retailing

“As would be predicted these are a series of proven ineffective strategies promoted to avoid any real alcohol reform that a government might enact.”

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Theatre: Ralph McCubbin Howell Wins 2014 Bruce Mason Award

The Bruce Mason Playwriting Award was presented to Ralph McCubbin Howell at the Playmarket Accolades in Wellington on 23 November 2014. More>>

ALSO:

One Good Tern: Fairy Tern Crowned NZ Seabird Of The Year

The fairy tern and the Fiji petrel traded the lead in the poll several times. But a late surge saw it come out on top with 1882 votes. The Fiji petrel won 1801 votes, and 563 people voted for the little blue penguin. More>>

Music Awards: Lorde Reigns Supreme

Following a hugely successful year locally and internationally, Lorde has done it again taking out no less than six Tuis at the 49th annual Vodafone New Zealand Music Awards. More>>

ALSO:

EPMU: Fourth Pike River Anniversary

Representatives of the Engineering, Printing and Manufacturing Union are proud to stand with the Pike River families to mark four years since 29 men lost their lives. More>>

ALSO:

'Kindara': Unusual Ginger Coloured Kiwi Chick Released To Taupo Creche

A cute little kiwi chick with an unusual ginger tinge to its feathers has just been released to Wairakei Golf & Sanctuary Kiwi Creche in Taupo after hatching at Rainbow Springs' Kiwi Encounter. More>>

Werewolf: The Complicatist : Bob Dylan Himself, And By Others

Bob Dylan is about to release a six CD version of the entire Basement Tapes sessions he recorded with the Band 40 years ago. To mark the occasion, I’ve rustled together some favourite cover versions of Dylan songs, and a few lesser-known tracks by the great man. More>>

ALSO:

Werewolf: Gone Girl : The Trouble With Amy

Philip Matthews: Three words to describe the David Fincher film Gone Girl: cynical, topical and ridiculous. Ridiculous isn’t a negative. More>>

ALSO:

11/11: Armistice Day Peace Vigils

On Armistice Day 2014, the second in the series of peace vigils that will take place three times each year during the World War One centenary will be held in Hokianga, Whangarei, Auckland, Tauranga, Otaki, Lower Hutt, Wellington and Takaka. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news