News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Big Booze stunt a misleading PR attempt from liquor industry

20 November 2012

PUBLIC WARNING

Big Booze stunt tomorrow in Auckland is New Zealand’s version of a well known alcohol industry strategy, designed to try and improve their reputation while they block any effective alcohol law reform

The Brewers’ Association, Distilled Spirits Association, and New Zealand Winegrowers are launching an initiative tomorrow at Auckland’s Viaduct Basin called “The Tomorrow Project”.

Alcohol Action NZ warns the public not to be fooled by this expensive and well-planned launch, as it is simply a marketing exercise, dressed up as a health promotion event. Using a well documented alcohol industry tactic, it is a cynically designed exercise to attempt to improve their public image, while increasing beer, wine and spirit sales.

The apparent message of this stunt will be, “we are responsible business people committed to reducing alcohol-related harm in new and innovative ways”. The real message is “you don’t need to adopt effective alcohol regulation”.

The stunt is likely to involve the promotion of “10 targeted actions”, five of which were described in a Big Booze press release on October 10, 2012 in Washington DC, which can be paraphrased as follows:

1. Reduce underage drinking via enforcement
2. Industry self-regulation of alcohol marketing
3. Industry control of health messaging
4. No new drink driving countermeasures
5. Empty rhetoric about “responsible” alcohol retailing

“As would be predicted these are a series of proven ineffective strategies promoted to avoid any real alcohol reform that a government might enact.”

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Scoop Review Of Books: No Longer An Island

Simon Nathan reviews 'Zealandia: Our Continent Revealed': The idea that New Zealand is part of a large submerged continent is not new... There was renewed interest in the extent of offshore New Zealand from the 1970s onwards with the start of offshore drilling for oil and gas, and this was given impetus by a UN agreement which allowed countries to claim an Extended Continental Shelf (ECS). More>>

Art: Simon Denny Recreates Kim Dotcom’s Personal Effects

Who owns what? How has the internet changed our relation to the world? These are two of the many questions Simon Denny raises in the latest exhibition at the Adam Art Gallery, opening on Saturday 4 October. More>>

Theatre: The F Word: Sex Without The 'ism'

Sex without the 'ism' Okay, so the sexes are equal in the eyes of the law. What the F happens now? More>>

Scoop Review Of Books: Don’t Eat The Fish

On 'The Catch' by Michael Field What the ecologically edible lists don’t appear to take into account – and they should – is slavery... It’s not an easy read, but it’s definitely near the top of my listicle of “5 Political Books You Must Read This Year”. More>>

ALSO:

Caracals: Small Cats With Big Ears Arrive At Wellington Zoo

Visitors to Wellington Zoo will be able to see New Zealand’s first Caracals in the Zoo’s new Grassland Cats habitat, with a special visitor opening day on Saturday 27 September. More>>

ALSO:

Gordon Campbell: Classics - Tales From Moominvalley
Can’t speak for the reading end of it but the Moomins ( or maybe the story about Margaret Wise Brown) were the most enjoyable subject to think about and write about during these whole first 50 issues of Werewolf. For that reason – and because the Moomins always reward re-reading – I’ve decided to reprint it. The only added element is a link to an interesting hour long documentary about Tove Jansson. More>>

ALSO:

Repping In The Pacific: All Blacks And Manu Samoa To Play Historic Apia Test

The All Blacks will play Manu Samoa in Apia on Wednesday 8 July next year as part of both teams’ preparations for Rugby World Cup 2015. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news