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The Warehouse goes Crackers for KidsCan

Press Release
7th January 2012
For immediate release

The Warehouse goes Crackers for KidsCan

Warehouse Stores throughout New Zealand have sold an incredible 101,175 KidsCan charity Christmas Crackers during their annual appeal to support New Zealand children living in poverty.

The $202,350 generated from the $2 crackers sold in stores throughout New Zealand during December is the biggest amount raised since the cracker appeal started four year ago. The funds will be used to provide clothing and sunhats for disadvantaged children in the 237 schools receiving support from the KidsCan Trust throughout New Zealand.

Stores at Royal Oak, New Lynn, Dunedin, Albany, Petone, Te Rapa, Manukau and Hastings sold the most crackers across the country.

The Warehouse Group Chief Executive Officer Mark Powell says. “This fantastic result is testament to the commitment and enthusiasm of our store teams and the continued support of our customers. The funds raised across the company will make a real difference to thousands of Kiwi kids continuing to enhance our community partnership programme.

Funds from the 2011 cracker campaign provided 15,000 sunhats for children in low decile schools, and Decembers appeal will provide even more support for children who have been on the KidsCan waiting list for some time. Funds raised in each store will be used locally to support KidsCan partner schools in each area.


Further Information:

The Warehouse has 91 stores across New Zealand.

The Warehouse has raised approximately $30m through various initiatives over the past 30 years, since its inception in 1982.

As part of its programme of partnering with Kiwi communities The Warehouse raises approximately $2.5m per year through a combination of national in-store fundraising campaigns, local and regional fundraising including the Community BBQ programme, in store coin collection boxes, the “Bags for Good” programme and other store led initiatives.

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