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Soft Drink Consumption - Survey

13 February 2013

Soft Drink Consumption - Southern Cross Health And Wellness Survey

When asked about soft drink consumption, a Southern Cross Health Society survey of over 2000 New Zealanders found that:

• The average consumption of soft drink in New Zealand is two servings per week
• Males drink more soft drink than females
• The largest consumers per week are those New Zealanders aged under 40 years and those with a household income of $70,000-$100,000

<30 years
Servings per weekTotal New ZealandersGenderAgeHousehold Income
MaleFemale30 to 39 years40 to 49 years50+ yearsUnder $50k p.a.$50-$70k p.a.$70-$100k p.a.Over $100k p.a.
Five plus16%17%15%21%20%17%11%14%13%22%19%

About the survey:
An online survey amongst 2,006 randomly selected New Zealanders was conducted by TNS on behalf of Southern Cross in September 2012
Responses were weighted to be representative of the New Zealand over 15 population by age, gender and region
Due to rounding in the survey data, some of the columns in the table supplied add up to either 99% or 101%, rather than 100%.


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