News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Code Of Practice To Protect Breastfeeding Launched


Media release from Infant Nutrition Council

Code Of Practice To Protect Breastfeeding Launched

An updated Code of Practice for the marketing of infant formula in New Zealand was launched by Associate Minister of Health Jo Goodhew at Parliament today on behalf of the Infant Nutrition Council (INC).

The voluntary Code applies to the marketing of infant formula products suitable for infants up to the age of six months and applies to all companies marketing infant formula in New Zealand that are represented by INC. It is based on the World Health Organization's International Code of Marketing of Breast-milk Substitutes.

INC Chief Executive Officer Jan Carey said the Code of Practice aimed to contribute to the provision of safe and adequate nutrition for infants by protecting and promoting breast-feeding, and by ensuring the proper use of infant formula, when it was necessary, on the basis of adequate information and through appropriate marketing.

“This Code applies to the marketing in New Zealand of infant formula as suitable to provide the sole source of nourishment for an infant or replace part of a breastfeed.”

There has been a Code of Practice in place for a number of years but this has now been updated to reflect current thinking around information and education, and advertising and marketing standards.

“The infant formula manufacturers and marketers who are members of INC are committed to the Code because they are committed to providing the best nutrition for infants, and overwhelming evidence has demonstrated that breast milk is best,” Ms Carey said.

“Infant formula was developed to reduce infant mortality and morbidity by providing the only suitable substitute to breast milk when a baby is not being breastfed.

“However, despite vast improvements in the composition of infant formula since 1850, it cannot provide an infant with the variety of nutrient and active factors that are present in breast milk.

“To maximise the health and wellbeing of New Zealand’s infants, all mothers should be supported to breastfeed their babies.

“Health-care professionals, governments, and infant-formula providers have a responsibility to not only protect the critical role of breastfeeding but also to ensure the continued nutritional welfare of each and every New Zealand baby”, Ms Carey said.

The INC supports both breastfeeding and infant formula, and represents the major companies manufacturing, importing, and marketing their own brands of infant formulas in Australia and New Zealand.

A copy of the Code of Practice for the Marketing of Infant Formula in New Zealand is attached.

Click here to read attachment: INCCodeofPractice.pdf

www.infantnutritioncouncil.com

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Eddie Izzard: UK Comedy Legend Returns

Hailed as one of the foremost stand up comedians of his generation. Star of stage and screen. Tireless supporter of charity. Runner. Political campaigner. Fashion Icon... February 2015, Eddie Izzard will bring his massive FORCE MAJEURE world tour to New Zealand with tickets going on sale at 10am on Tuesday 28th October. More>>

Festival Starts 28 Oct: Improv Fest Makes Up New Show

For any other festival, finding out less than two weeks from showtime that half the cast of a programmed show can’t make it to New Zealand would be a nightmare. Instead, the New Zealand Improv Festival Director Jennifer O’Sullivan saw an opportunity ... More>>

NZ Music Awards Finalists: Lorde, Sol3 Mio Top 2014 Tuis Charge

Lorde has taken the music world by storm during the past year and she co-leads the 2014 Tui charge with five finalist spots. Joining her is newcomer family opera trio, Sol3 Mio. They are followed closely by Ladi6 and David Dallas, both up for four awards each. More>>

From 'Luther' Creator: Major New Zealand Crime Series For BBC

Libertine Pictures and writer Neil Cross have teamed up with leading international TV producer Carnival Films to develop a major new crime series set in Rotorua. Libertine will develop the contemporary drama series with Carnival, producer of internationally-acclaimed British period drama Downton Abbey, for the BBC. More>>

ALSO:

Family Statement: Death Of Ewen Gilmour

“Ewen was a much loved and cherished member of our family, he was a larger than life character and by his very nature was kind, generous and always giving of his time to those who asked for his help." More>>

ALSO:

Auckland: St. Jerome's Laneway Festival - Line-Up Announced

Traversing seven cities and three countries, the festival has well and truly settled into its home in each state. From the grassy knolls and towering silos at home in Auckland, to the sparkling backdrop of the Maribyrnong... More>>

Scoop Review Of Books: No Longer An Island

Simon Nathan reviews 'Zealandia: Our Continent Revealed': The idea that New Zealand is part of a large submerged continent is not new... There was renewed interest in the extent of offshore New Zealand from the 1970s onwards with the start of offshore drilling for oil and gas, and this was given impetus by a UN agreement which allowed countries to claim an Extended Continental Shelf (ECS). More>>

Art: Simon Denny Recreates Kim Dotcom’s Personal Effects

Who owns what? How has the internet changed our relation to the world? These are two of the many questions Simon Denny raises in the latest exhibition at the Adam Art Gallery, opening on Saturday 4 October. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news