News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Code Of Practice To Protect Breastfeeding Launched


Media release from Infant Nutrition Council

Code Of Practice To Protect Breastfeeding Launched

An updated Code of Practice for the marketing of infant formula in New Zealand was launched by Associate Minister of Health Jo Goodhew at Parliament today on behalf of the Infant Nutrition Council (INC).

The voluntary Code applies to the marketing of infant formula products suitable for infants up to the age of six months and applies to all companies marketing infant formula in New Zealand that are represented by INC. It is based on the World Health Organization's International Code of Marketing of Breast-milk Substitutes.

INC Chief Executive Officer Jan Carey said the Code of Practice aimed to contribute to the provision of safe and adequate nutrition for infants by protecting and promoting breast-feeding, and by ensuring the proper use of infant formula, when it was necessary, on the basis of adequate information and through appropriate marketing.

“This Code applies to the marketing in New Zealand of infant formula as suitable to provide the sole source of nourishment for an infant or replace part of a breastfeed.”

There has been a Code of Practice in place for a number of years but this has now been updated to reflect current thinking around information and education, and advertising and marketing standards.

“The infant formula manufacturers and marketers who are members of INC are committed to the Code because they are committed to providing the best nutrition for infants, and overwhelming evidence has demonstrated that breast milk is best,” Ms Carey said.

“Infant formula was developed to reduce infant mortality and morbidity by providing the only suitable substitute to breast milk when a baby is not being breastfed.

“However, despite vast improvements in the composition of infant formula since 1850, it cannot provide an infant with the variety of nutrient and active factors that are present in breast milk.

“To maximise the health and wellbeing of New Zealand’s infants, all mothers should be supported to breastfeed their babies.

“Health-care professionals, governments, and infant-formula providers have a responsibility to not only protect the critical role of breastfeeding but also to ensure the continued nutritional welfare of each and every New Zealand baby”, Ms Carey said.

The INC supports both breastfeeding and infant formula, and represents the major companies manufacturing, importing, and marketing their own brands of infant formulas in Australia and New Zealand.

A copy of the Code of Practice for the Marketing of Infant Formula in New Zealand is attached.

Click here to read attachment: INCCodeofPractice.pdf

www.infantnutritioncouncil.com

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Review: “Salute” By Royal New Zealand Ballet In Wellington

The Royal New Zealand Ballet performed “Salute” for a final time in Wellington on Sunday night, and it was nothing short of spectacular. More>>

ALSO:

NZ on Air: More Funding For TV Captions To Increase Access

More funding for TV captions to increase access NZ On Air has increased funding to provide more captions and audio description on television programmes for the hearing and sight impaired. More>>

Music: So Laid Back Country China Album Release

On Friday night, So Laid Back Country China held a gig at Meow for the release of their new album With Knees of Honey in Goodbye Canyon. I briefly spoke with Harriet lead vocals, keyboard) and Michael (lead vocals, guitar) before the gig More>>

Art: Wellington Region Celebrates Matariki

Eight Wellington museums and galleries have joined forces to present a major programme of exhibitions and events to celebrate Matariki 2015, the Māori New Year. The Wellington Matariki Festival will host more than 60 free events and activities between Saturday ... More>>

Wellington: TEDxWellingtonWomen Speakers Unveiled

The lineup is announced today for the highly anticipated upcoming event TEDxWellingtonWomen. Speakers include local women and men who have lived extraordinary lives and have ideas worth spreading. More>>


Books: Witi Ihimaera To Address ‘State Of NZ Literature’at Festival

6 May 2015 MEDIA RELEASE Witi Ihimaera to Address ‘State of NZ Literature’ at Dunedin Writers and Readers Festival The New Zealand Book Council has chosen the 2015 Dunedin Writers and Readers Festival as the stage for its annual address, which ... More>>

Culture: Historic Māori Portraits Travel To The Czech Republic

Image credit: Gottfried Lindauer, Wahanui Reihana Te Huatare, oil on canvas, Auckland Art Gallery Toi o Tāmaki, gift of Mr H E Partridge, 1915 More>>

Art: Something Felt, Something Shared - Enjoy

Gabrielle Amodeo, Ruby Joy Eade, Clare McLean, Kalya Ward Curated by Emma Ng May 7 – 30, 2015 Opening: Wednesday May 6, 5.30pm Strange frequencies are channelled through personal narratives and poetic placeholders in Something felt, something ... More>>

Culture: Pukeahu Park ANZAC Day Commemoration 2015

Pukeahu Park ANZAC Day Commemoration 2015 Images from New Zealand Defence Force Click for big version A bugler plays The Last Post Click for big version A View from the top of the Carillion Click for big version Faces old and young Click for big ... More>>

Television: MediaWorks Announces Dancing With The Stars Hosts

MediaWorks and BBC Worldwide ANZ are delighted to announce host Dominic Bowden alongside co-host Sharyn Casey for the hit series Dancing with the Stars. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news