News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Code Of Practice To Protect Breastfeeding Launched


Media release from Infant Nutrition Council

Code Of Practice To Protect Breastfeeding Launched

An updated Code of Practice for the marketing of infant formula in New Zealand was launched by Associate Minister of Health Jo Goodhew at Parliament today on behalf of the Infant Nutrition Council (INC).

The voluntary Code applies to the marketing of infant formula products suitable for infants up to the age of six months and applies to all companies marketing infant formula in New Zealand that are represented by INC. It is based on the World Health Organization's International Code of Marketing of Breast-milk Substitutes.

INC Chief Executive Officer Jan Carey said the Code of Practice aimed to contribute to the provision of safe and adequate nutrition for infants by protecting and promoting breast-feeding, and by ensuring the proper use of infant formula, when it was necessary, on the basis of adequate information and through appropriate marketing.

“This Code applies to the marketing in New Zealand of infant formula as suitable to provide the sole source of nourishment for an infant or replace part of a breastfeed.”

There has been a Code of Practice in place for a number of years but this has now been updated to reflect current thinking around information and education, and advertising and marketing standards.

“The infant formula manufacturers and marketers who are members of INC are committed to the Code because they are committed to providing the best nutrition for infants, and overwhelming evidence has demonstrated that breast milk is best,” Ms Carey said.

“Infant formula was developed to reduce infant mortality and morbidity by providing the only suitable substitute to breast milk when a baby is not being breastfed.

“However, despite vast improvements in the composition of infant formula since 1850, it cannot provide an infant with the variety of nutrient and active factors that are present in breast milk.

“To maximise the health and wellbeing of New Zealand’s infants, all mothers should be supported to breastfeed their babies.

“Health-care professionals, governments, and infant-formula providers have a responsibility to not only protect the critical role of breastfeeding but also to ensure the continued nutritional welfare of each and every New Zealand baby”, Ms Carey said.

The INC supports both breastfeeding and infant formula, and represents the major companies manufacturing, importing, and marketing their own brands of infant formulas in Australia and New Zealand.

A copy of the Code of Practice for the Marketing of Infant Formula in New Zealand is attached.

Click here to read attachment: INCCodeofPractice.pdf

www.infantnutritioncouncil.com

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

EPMU: Fourth Anniversary

Representatives of the Engineering, Printing and Manufacturing Union are proud to stand with the Pike River families to mark four years since 29 men lost their lives. More>>

ALSO:

'Kindara': Unusual Ginger Coloured Kiwi Chick Released To Taupo Creche

A cute little kiwi chick with an unusual ginger tinge to its feathers has just been released to Wairakei Golf & Sanctuary Kiwi Creche in Taupo after hatching at Rainbow Springs' Kiwi Encounter. More>>

Werewolf: The Complicatist : Bob Dylan Himself, And By Others

Bob Dylan is about to release a six CD version of the entire Basement Tapes sessions he recorded with the Band 40 years ago. To mark the occasion, I’ve rustled together some favourite cover versions of Dylan songs, and a few lesser-known tracks by the great man. More>>

ALSO:

Werewolf: Gone Girl : The Trouble With Amy

Philip Matthews: Three words to describe the David Fincher film Gone Girl: cynical, topical and ridiculous. Ridiculous isn’t a negative. More>>

ALSO:

11/11: Armistice Day Peace Vigils

On Armistice Day 2014, the second in the series of peace vigils that will take place three times each year during the World War One centenary will be held in Hokianga, Whangarei, Auckland, Tauranga, Otaki, Lower Hutt, Wellington and Takaka. More>>

ALSO:

Te Papa: Rick Ellis Appointed New Chief Executive

The Board and Chairman of the Museum of New Zealand Te Papa Tongarewa are pleased to announce the appointment of Rick Ellis as the new Chief Executive for the museum. More>>

Couture: New All Blacks Jersey Gets Team’s Seal Of Approval

More than two years in the making, adidas has today unveiled the most technologically-advanced and blackest All Blacks jersey ever, four days before the highly anticipated match against England. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news