News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Campaign aims to take Canterbury beyond All Right


Healthy Christchurch – All Right

February 25, 2013

World first campaign aims to take Canterbury beyond All Right

A world first social marketing campaign designed to help us think about our mental health and wellbeing is hitting the streets of Canterbury this week.

The ‘All Right’ campaign is a Healthy Christchurch project led by the Mental Health Foundation and the Canterbury District Health Board (CDHB).

Sue Turner, Healthy Christchurch manager, says there is a strong need for the campaign.


“Canterbury has changed a lot and we all see things a little differently. All Right is about helping people realise that they’re not alone, encouraging them to connect with others, and supporting them to boost their wellbeing,” Ms Turner says.

“Over the next three years the campaign will continue to evolve to meet the changing needs of our community.”

Ms Turner says the campaign has been informed by extensive research, including interviews with community leaders, focus groups, and a phone survey of 800 people in Christchurch, Waimakariri and Selwyn.

“Our research showed that there are large chunks of our population who are struggling and who would benefit from tools and support to improve their wellbeing.

“The stress and anxiety caused by dealing with insurance, repairs, and the agencies involved in the recovery has resulted in a ‘double blow’ which for many has proved more debilitating than the earthquakes.

Sue says the research also showed there’s a sense people have been forgotten in the recovery and buildings are more important than people.

“All Right is about ensuring wellbeing is at the heart of our recovery,” Sue says.

“Overall the research paints a very complex picture of where people are with their wellbeing. On the one hand people are struggling with specifics – things like dealing with insurers and repairs. On the other there's a new found sense of hope and optimism for the future.”

Sue Turner says the campaign is a world first.

“This is the first time a social marketing campaign focusing on mental health and wellbeing has been used following a major disaster. We anticipate that what we’ve learned so far in the development of the campaign, and what we will continue to discover, will be of great benefit to future recovery efforts around the world.”


There are three phases to the campaign. The first phase started this week and includes street posters, bus shelters and newspaper advertising. Phase two begins in late March and encourages people to stop and consider their wellbeing and that of others, and to take small steps to address it. Phase three provides opportunities and resources for communities in Canterbury to make the campaign their own.

ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Werewolf: Katniss Joins The News Team

From the outset, the Hunger Games series has dwelt obsessively on the ways that media images infiltrate our public and personal lives... From that grim starting point, Mockingjay Part One takes the process a few stages further. There is very little of the film that does not involve the characters (a) being on screens (b) making propaganda footage to be screened and (c) reacting to what other characters have been doing on screens. More>>

ALSO:

Scoop Review Of Books: Ko Witi Te Kaituhituhi

Witi Ihimaera, the distinguished Māori author and the first Māori to publish a book of short stories and a novel, has adopted a new genre with his latest book. But despite its subtitle, this book is a great deal more than a memoir of childhood. More>>

Werewolf: Rescuing Paul Robeson

Would it be any harder these days, for the US government to destroy the career of a famous American entertainer and disappear them from history – purely because of their political beliefs? You would hope so. In 1940, Paul Robeson – a gifted black athlete, singer, film star, Shakespearean actor and orator – was one of the most beloved entertainers on the planet. More>>

ALSO:

"Not A Competition... A Quest": Chapman Tripp Theatre Award Winners

Big winners on the night were Equivocation (Promising Newcomer, Best Costume, Best Director and Production of the Year), Kiss the Fish (Best Music Composition, Outstanding New NZ Play and Best Supporting Actress), and Watch (Best Set, Best Sound Design and Outstanding Performance). More>>

ALSO:

Film Awards: The Dark Horse Scores Big

An inspirational film based on real life Gisborne speed-chess coach An inspirational film based on real life Gisborne speed-chess coach Genesis Potini, made all the right moves to take out top honours along with five other awards at the Rialto Channel New Zealand Film Awards - nicknamed The Moas. More>>

ALSO:

Theatre: Ralph McCubbin Howell Wins 2014 Bruce Mason Award

The Bruce Mason Playwriting Award was presented to Ralph McCubbin Howell at the Playmarket Accolades in Wellington on 23 November 2014. More>>

ALSO:

One Good Tern: Fairy Tern Crowned NZ Seabird Of The Year

The fairy tern and the Fiji petrel traded the lead in the poll several times. But a late surge saw it come out on top with 1882 votes. The Fiji petrel won 1801 votes, and 563 people voted for the little blue penguin. More>>

Music Awards: Lorde Reigns Supreme

Following a hugely successful year locally and internationally, Lorde has done it again taking out no less than six Tuis at the 49th annual Vodafone New Zealand Music Awards. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news