News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Campaign aims to take Canterbury beyond All Right


Healthy Christchurch – All Right

February 25, 2013

World first campaign aims to take Canterbury beyond All Right

A world first social marketing campaign designed to help us think about our mental health and wellbeing is hitting the streets of Canterbury this week.

The ‘All Right’ campaign is a Healthy Christchurch project led by the Mental Health Foundation and the Canterbury District Health Board (CDHB).

Sue Turner, Healthy Christchurch manager, says there is a strong need for the campaign.


“Canterbury has changed a lot and we all see things a little differently. All Right is about helping people realise that they’re not alone, encouraging them to connect with others, and supporting them to boost their wellbeing,” Ms Turner says.

“Over the next three years the campaign will continue to evolve to meet the changing needs of our community.”

Ms Turner says the campaign has been informed by extensive research, including interviews with community leaders, focus groups, and a phone survey of 800 people in Christchurch, Waimakariri and Selwyn.

“Our research showed that there are large chunks of our population who are struggling and who would benefit from tools and support to improve their wellbeing.

“The stress and anxiety caused by dealing with insurance, repairs, and the agencies involved in the recovery has resulted in a ‘double blow’ which for many has proved more debilitating than the earthquakes.

Sue says the research also showed there’s a sense people have been forgotten in the recovery and buildings are more important than people.

“All Right is about ensuring wellbeing is at the heart of our recovery,” Sue says.

“Overall the research paints a very complex picture of where people are with their wellbeing. On the one hand people are struggling with specifics – things like dealing with insurers and repairs. On the other there's a new found sense of hope and optimism for the future.”

Sue Turner says the campaign is a world first.

“This is the first time a social marketing campaign focusing on mental health and wellbeing has been used following a major disaster. We anticipate that what we’ve learned so far in the development of the campaign, and what we will continue to discover, will be of great benefit to future recovery efforts around the world.”


There are three phases to the campaign. The first phase started this week and includes street posters, bus shelters and newspaper advertising. Phase two begins in late March and encourages people to stop and consider their wellbeing and that of others, and to take small steps to address it. Phase three provides opportunities and resources for communities in Canterbury to make the campaign their own.

ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

With Hunters & Collectors: The Rolling Stones Announce New Auckland Date

It’s the news New Zealand has been waiting for. The Rolling Stones today confirmed the rescheduled dates and venues for both the Australian and New Zealand legs of their highly anticipated ’14 On Fire’ tour. Now, Frontier Touring is also delighted ... More>>

ALSO:

Flying Things: Conchords, Pretties Help BATS Fly Home

The launch of BATS theatre’s fundraising campaign has taken off – with a bit of help from their friends. And with friends like theirs… An event last night hosted by Te Radar at Wellington’s latest waterfront venue, Shed 6, featured Fly My Pretties and, in a dream-come-true scenario, Flight of the Conchords. More>>

ALSO:

Environment: Zoo’s Own Wētā Workshop Produces Rare Giants For Release

Following unprecedented breeding and rearing success, Auckland Zoo is today releasing 150 of New Zealand’s largest giant wētā, the wētā punga, onto pest-free Motuora Island in the Hauraki Gulf. A further 150 will be released onto Tiritiri Matangi next month. More>>

Girls On Film: Divergent Hits The Big Screen

n January, Catching Fire (the second film in the Hunger Games series) not only became the biggest US box office success of 2013 : it also became the first film starring a female actor (ie. Jennifer Lawrence) to top the annual domestic earnings chart since The Exorcist, 40 years ago. More>>

ALSO:

Wellington.Scoop: No Travel Sanctions For Russian Billionaire’s Superyacht

On the same day that New Zealand announced travel sanctions against selected Russians, a Russian billionaire’s superyacht berthed in Wellington Harbour. More>>

ALSO:

Mental Health: UC Researchers Believe Robots Can Persuade People To Conform

A team of University of Canterbury (UC) researchers and scientists believe robots can persuade people to conform through group pressure... ``Our results showed that robots can induce conformity but to a significantly lesser degree than humans." More>>

NZ On Air: Local Content Holds Steady At 32% Of Television Schedules

Since 1989 NZ On Air has measured local free-to-air television content. The report compares the schedules of the six national free-to-air channels, to observe trends and changes in the local content landscape. More>>

Arts Fest: 2014 New Zealand Festival A Spectacular Celebration

The New Zealand Festival welcomed the world to Wellington over 24 days (21 Feb – 16 Mar) of arts events across the city. “[current figures show] slight increase on the 110,000 tickets issued in 2012. It’s a great result.” More>>

Opera: Happy 70th Birthday Dame Kiri Te Kanawa

Our first lady of song who “feels more like at 15 year old” will celebrate her significant birthday on stage at Covent Garden tomorrow night (Friday morning NZT), performing in the Royal Opera House’s production of La fille du régiment (The Daughter of the Regiment) as La Duchess de Crackentorp. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news