News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Campaign aims to take Canterbury beyond All Right


Healthy Christchurch – All Right

February 25, 2013

World first campaign aims to take Canterbury beyond All Right

A world first social marketing campaign designed to help us think about our mental health and wellbeing is hitting the streets of Canterbury this week.

The ‘All Right’ campaign is a Healthy Christchurch project led by the Mental Health Foundation and the Canterbury District Health Board (CDHB).

Sue Turner, Healthy Christchurch manager, says there is a strong need for the campaign.


“Canterbury has changed a lot and we all see things a little differently. All Right is about helping people realise that they’re not alone, encouraging them to connect with others, and supporting them to boost their wellbeing,” Ms Turner says.

“Over the next three years the campaign will continue to evolve to meet the changing needs of our community.”

Ms Turner says the campaign has been informed by extensive research, including interviews with community leaders, focus groups, and a phone survey of 800 people in Christchurch, Waimakariri and Selwyn.

“Our research showed that there are large chunks of our population who are struggling and who would benefit from tools and support to improve their wellbeing.

“The stress and anxiety caused by dealing with insurance, repairs, and the agencies involved in the recovery has resulted in a ‘double blow’ which for many has proved more debilitating than the earthquakes.

Sue says the research also showed there’s a sense people have been forgotten in the recovery and buildings are more important than people.

“All Right is about ensuring wellbeing is at the heart of our recovery,” Sue says.

“Overall the research paints a very complex picture of where people are with their wellbeing. On the one hand people are struggling with specifics – things like dealing with insurers and repairs. On the other there's a new found sense of hope and optimism for the future.”

Sue Turner says the campaign is a world first.

“This is the first time a social marketing campaign focusing on mental health and wellbeing has been used following a major disaster. We anticipate that what we’ve learned so far in the development of the campaign, and what we will continue to discover, will be of great benefit to future recovery efforts around the world.”


There are three phases to the campaign. The first phase started this week and includes street posters, bus shelters and newspaper advertising. Phase two begins in late March and encourages people to stop and consider their wellbeing and that of others, and to take small steps to address it. Phase three provides opportunities and resources for communities in Canterbury to make the campaign their own.

ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Ray Columbus: NZ Music Icon Passes Away

60s New Zealand music Icon Ray Columbus has passed away peacefully at his home north of Auckland... Ray Columbus enjoyed more than three decades at the top of NZ entertainment as a singer, songwriter, bandleader, music manager and TV star. More>>

Review: Bernard Herrmann's Scores For 'Vertigo' & 'Psycho'

Howard Davis: The NZSO's adventurousness was richly-rewarded, as the deeply appreciative Wellington audience was given the opportunity not only to see a couple of Alfred Hitchcock's greatest films, but also to hear fine renditions of two of Bernard Herrmann's most accomplished film scores. More>>

ALSO:

Gordon Campbell: On Leonard Cohen

If Bob Dylan owned the 1960s, Leonard Cohen was an inescapable presence during the early 1970s period, pre-disco and pre-punk. More>>

ALSO:

Scoop Review Of Books: Pick And Camera

Through the eyes of a miner – the photography of Joseph Divis: The occupations of miner and photographer are seldom combined. The conjunction must have been very rare indeed in the era before hand-held cameras, high-speed film and flashlights More>>


Howard Davis: Review - The Cosmic Dance Of 'String Theory'

Fly My Pretties sixth album is quite possibly their best yet - a concept album in the best sense, with superb arrangements, funky grooves, and some great vocalizing, all organized around the lyrical leitmotif of string theory. More>>

Non-Natural History: Dinosaur Eggs 'Discovered' At Auckland Gardens

Auckland Botanic Gardens plant curators have unearthed what are thought to be prehistoric dinosaur eggs in the Gondwana Forest section of the expansive garden in Manurewa... In fact, the “dinosaur eggs” are part of an innovative, larger-than-life dinosaur performance and display featuring a raptor, a crested therapod and a towering Tyrannosaurus Rex. More>>

For The Birds: Kōkako Crowned Bird Of The Year

The Kōkako has been crowned New Zealand's Bird of the Year after two weeks of close competition and heated campaigning. More>>

ALSO:

  • Greening the Red Zone - Bird of the year heats up: kōtare concedes, backs kea
  • Image Out-Link - Giselle Clarkson on Twitter
  • Get More From Scoop

     
     

    LATEST HEADLINES

     
     
     
     
    Health
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news