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Study Proves Sodastream Increases Water Consumption

STUDY RESULTS MARCH 2013


Study Proves Sodastream Increases Water Consumption

A recent study conclusively shows that the presence of a SodaStream in the household increases water consumption by 30% – a difference of up to 21 glasses of water per week for some participants.

The New Zealand based study followed the water drinking habits of four Kiwi families over two weeks, the first without a SodaStream machine and the second week with one. The findings showed a significant increase in the amount of water each family consumed when they had access to a SodaStream machine.

The SodaStream machine also helped reduce the number of conventional soft drinks that the families consumed – from 39 total soft drinks in the first week, to 25 in the second. One mother commented: “I haven’t bought any fizzy drinks since!”

The resonating finding was that the families enjoyed having easy, healthy options that weren’t just plain water – as one participant put it: “Having cold carbonated water just made drinking water easier – water out of the tap is slightly warm and dull.”

This study was conducted following a nationwide survey of New Zealanders, that showed the overwhelming majority are not drinking enough water, many because it simply ‘tastes too boring’.

One of the women involved in the study said that having a SodaStream meant she was drinking water day and night, as she loves sparkling water.

Comments from all four families indicate that the ease of use of the SodaStream made it appealing, while one participant says: “We all really enjoyed carrying the small SodaStream bottles in the car. And sparkling water is so tasty!”

Another participant commented that it helped her children increase their water intake. “Kids are all about bubbles, so sparkling water was such a hit! It’s easy to use and no fuss with cleaning.”

ENDS



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