News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Fresh food too expensive, says UC marketing expert

Fresh food too expensive, says UC marketing expert

July 4, 2013

A big reason why New Zealanders are spending $1.5 billion a year on takeaways is because fresh food is too expensive, a University of Canterbury (UC) marketing expert says.

A report this week showed the annual spend on takeaways has reached $1.5 billion, an increase of 25 per cent in just four years.

UC marketing researcher Associate Professor Ekant Veer says fresh food is too expensive and not just in monetary terms. 

``It’s very difficult to feed a family of four for $10. But also the skills needed to turn raw produce into a healthy meal for a family of four is very much lacking in New Zealand.

``Similarly, the time needed to cook a meal and then clear up afterwards is expensive for many people.  We no longer live in a society where there is a dedicated homemaker who cooks and cleans.

``Many families have multiple breadwinners and those breadwinners are tired at the end of the day or they don’t have the time to learn how to cook properly and healthfully. This all culminates in a culture of quick, easy solutions for dinners. 

``Beyond this, taking a sandwich to work is also a dying trend with many people opting to eat out for lunch, at a cafe or vending machine.

``We’re relying on third parties to provide our ready food solutions because it costs to make our own food - it costs too much money, costs too much in time, and costs too much in skills.’’

Professor Veer says the takeaway industry is playing by the rules of a free market economy by supplying to where there is the greatest demand, which tends to be in locations that have high concentrations of lower socio-economic consumers, who often lack the financial and time resources to cook meals at home.

``This all culminates with low cost, calorie dense foods being widely available to people who are often unable to afford healthier food and do not have the time because they’re working long hours to create healthier food.

``Does this mean that the fast-food industry is preying on the most vulnerable in society? Yes, in my mind it does.  Is there any legal obligation to stop this? At the moment none whatsoever. Supplying calorie-dense, nutrient-poor food is not a crime.

``However, it is leading to a massive increase in health problems among the lower socio-economic population.  Many New Zealanders don’t know what an appropriate portion size is or what level of exercise is necessary to burn of a daily calorie intake,’’ Professor Veer says.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

EPMU: Fourth Anniversary

Representatives of the Engineering, Printing and Manufacturing Union are proud to stand with the Pike River families to mark four years since 29 men lost their lives. More>>

ALSO:

'Kindara': Unusual Ginger Coloured Kiwi Chick Released To Taupo Creche

A cute little kiwi chick with an unusual ginger tinge to its feathers has just been released to Wairakei Golf & Sanctuary Kiwi Creche in Taupo after hatching at Rainbow Springs' Kiwi Encounter. More>>

Werewolf: The Complicatist : Bob Dylan Himself, And By Others

Bob Dylan is about to release a six CD version of the entire Basement Tapes sessions he recorded with the Band 40 years ago. To mark the occasion, I’ve rustled together some favourite cover versions of Dylan songs, and a few lesser-known tracks by the great man. More>>

ALSO:

Werewolf: Gone Girl : The Trouble With Amy

Philip Matthews: Three words to describe the David Fincher film Gone Girl: cynical, topical and ridiculous. Ridiculous isn’t a negative. More>>

ALSO:

11/11: Armistice Day Peace Vigils

On Armistice Day 2014, the second in the series of peace vigils that will take place three times each year during the World War One centenary will be held in Hokianga, Whangarei, Auckland, Tauranga, Otaki, Lower Hutt, Wellington and Takaka. More>>

ALSO:

Te Papa: Rick Ellis Appointed New Chief Executive

The Board and Chairman of the Museum of New Zealand Te Papa Tongarewa are pleased to announce the appointment of Rick Ellis as the new Chief Executive for the museum. More>>

Couture: New All Blacks Jersey Gets Team’s Seal Of Approval

More than two years in the making, adidas has today unveiled the most technologically-advanced and blackest All Blacks jersey ever, four days before the highly anticipated match against England. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news