News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Colgate teams up with Plunket

Colgate teams up with Plunket and the New Zealand Dental Association to alleviate New Zealand’s cavity count

Early childhood caries is one of the most common and costly diseases of childhood, according to the Report of the Health Committee, and Colgate, Plunket and the New Zealand Dental Association (NZDA) are working together to establish healthy oral hygiene habits in Kiwi kids from a young age.

Colgate gives a toothbrush and toothpaste to every new Plunket baby at their five month visit, along with educational resources for parents, in a bid to combat early childhood caries, also known as tooth decay or cavities.

Colgate Scientific Affairs Manager Rebecca Schipper says oral disease and its consequences, such as pain and self-consciousness, can have a profound effect on a person’s quality of life and future ability to gain employment, highlighting the importance of taking care of our children’s teeth.

“The proportion of children visiting a dental professional each year is lowest in the 2-4 year old age bracket, but starting early with a fun, quick check up is a great way to prevent bigger problems,” she says.

“Oral disease is one of the most preventable chronic diseases in New Zealand. Visiting a dental professional and brushing twice a day with fluoride toothpaste could dramatically decrease the prevalence of cavities in Kiwi kids.

“In communicating the importance of oral care to parents just before that first tooth breaks through, we believe we can keep many more kids smiling.”

Plunket Clinical Advisor Allison Jamieson says, “We love being part of this initiative. Giving every new Plunket baby their first toothbrush and toothpaste helps parents realise just how important it is to start brushing as soon as those first teeth come through.

“The educational resources are really helpful, and we’ve had a lot of positive feedback from families,” Jamieson says.

“The information, produced by Colgate and the NZDA, shows families how decay progresses, and how to spot signs of decay in the mouth, on teeth and around the gum line.

“The resources demonstrate how to brush correctly, and also help us to show parents and children why we check their teeth and gums, and what we’re looking for.”

The Report of the Health Committee also found worse oral health outcomes among children living in low socioeconomic areas, which Colgate, Plunket and the NZDA are addressing by providing additional resources in areas of need.

“In areas of particular hardship, in addition to the toothpaste we can provide extra toothbrushes for the other children in the family at a new baby’s five month Plunket visit,” says Schipper.

Colgate, Plunket and the NZDA have been in partnership since 2007, and have provided approximately 50,000 toothbrushes and pastes to New Zealand infants each year since 2010.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Fringe Review: Rossum’s Universal Robots

Written in 1920 by Karel Capek in a newly independent Czechoslovakia, its prophetic tale of artificial intelligence, automata and human morality was initially a big hit, but it then vanished from view, in New Zealand at least, before being revived in Hamilton last year. More>>

SELECT FRINGE SHOWS:

Pictures Of Media: Call For Photographs For Reimagining Journalism

In August this year Freerange Press is launching its next big book. This time we are gathering the best writers and thinkers in the country to look at the changing media landscape in New Zealand. To illuminate and give voice to the writing we want to include around 25 excellent photos. We want these photos to document the different aspects of how journalism is made, how it used to be, and how it is changing. More>>

Safer Internet Day: Keeping Safe Online More Important Than Ever

Tuesday 9 February marks Safer Internet Day. Safer Internet Day is designed to create awareness about the importance of Internet safety and encourages positive use of technology - with a strong focus on young people. More>>

ALSO:

We Have The Technology: Zephyrometer Up And Moving

“The needle’s stoppers had to be repaired because of the extra impact caused by the balance not being correct. We also added an extra 300kgs counter-balance – made from zinc coated steel triangle plates. These adjustments will now stop it bending low over the road in high winds.” More>>

ALSO:

Waitangi Day: Treaty Of Waitangi - Found In Translation

To celebrate the Society of Translators and Interpreters's 30th anniversary, over 90 translators will work together to translate the English and Māori versions of the Treaty of Waitangi into 30 languages... More>>

ALSO:

Northland Development: Trust Applauds $4m Government Funding For Art Centre

Today's announcement of central government support, made by Minister of Economic Development Steven Joyce, provides a key step forward in funding for Whangarei’s Hundertwasser Art Centre & Wairau Maori Art Gallery. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news