News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Colgate teams up with Plunket

Colgate teams up with Plunket and the New Zealand Dental Association to alleviate New Zealand’s cavity count

Early childhood caries is one of the most common and costly diseases of childhood, according to the Report of the Health Committee, and Colgate, Plunket and the New Zealand Dental Association (NZDA) are working together to establish healthy oral hygiene habits in Kiwi kids from a young age.

Colgate gives a toothbrush and toothpaste to every new Plunket baby at their five month visit, along with educational resources for parents, in a bid to combat early childhood caries, also known as tooth decay or cavities.

Colgate Scientific Affairs Manager Rebecca Schipper says oral disease and its consequences, such as pain and self-consciousness, can have a profound effect on a person’s quality of life and future ability to gain employment, highlighting the importance of taking care of our children’s teeth.

“The proportion of children visiting a dental professional each year is lowest in the 2-4 year old age bracket, but starting early with a fun, quick check up is a great way to prevent bigger problems,” she says.

“Oral disease is one of the most preventable chronic diseases in New Zealand. Visiting a dental professional and brushing twice a day with fluoride toothpaste could dramatically decrease the prevalence of cavities in Kiwi kids.

“In communicating the importance of oral care to parents just before that first tooth breaks through, we believe we can keep many more kids smiling.”

Plunket Clinical Advisor Allison Jamieson says, “We love being part of this initiative. Giving every new Plunket baby their first toothbrush and toothpaste helps parents realise just how important it is to start brushing as soon as those first teeth come through.

“The educational resources are really helpful, and we’ve had a lot of positive feedback from families,” Jamieson says.

“The information, produced by Colgate and the NZDA, shows families how decay progresses, and how to spot signs of decay in the mouth, on teeth and around the gum line.

“The resources demonstrate how to brush correctly, and also help us to show parents and children why we check their teeth and gums, and what we’re looking for.”

The Report of the Health Committee also found worse oral health outcomes among children living in low socioeconomic areas, which Colgate, Plunket and the NZDA are addressing by providing additional resources in areas of need.

“In areas of particular hardship, in addition to the toothpaste we can provide extra toothbrushes for the other children in the family at a new baby’s five month Plunket visit,” says Schipper.

Colgate, Plunket and the NZDA have been in partnership since 2007, and have provided approximately 50,000 toothbrushes and pastes to New Zealand infants each year since 2010.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Werewolf: Katniss Joins The News Team

From the outset, the Hunger Games series has dwelt obsessively on the ways that media images infiltrate our public and personal lives... From that grim starting point, Mockingjay Part One takes the process a few stages further. There is very little of the film that does not involve the characters (a) being on screens (b) making propaganda footage to be screened and (c) reacting to what other characters have been doing on screens. More>>

ALSO:

Scoop Review Of Books: Ko Witi Te Kaituhituhi

Witi Ihimaera, the distinguished Māori author and the first Māori to publish a book of short stories and a novel, has adopted a new genre with his latest book. But despite its subtitle, this book is a great deal more than a memoir of childhood. More>>

Werewolf: Rescuing Paul Robeson

Would it be any harder these days, for the US government to destroy the career of a famous American entertainer and disappear them from history – purely because of their political beliefs? You would hope so. In 1940, Paul Robeson – a gifted black athlete, singer, film star, Shakespearean actor and orator – was one of the most beloved entertainers on the planet. More>>

ALSO:

"Not A Competition... A Quest": Chapman Tripp Theatre Award Winners

Big winners on the night were Equivocation (Promising Newcomer, Best Costume, Best Director and Production of the Year), Kiss the Fish (Best Music Composition, Outstanding New NZ Play and Best Supporting Actress), and Watch (Best Set, Best Sound Design and Outstanding Performance). More>>

ALSO:

Film Awards: The Dark Horse Scores Big

An inspirational film based on real life Gisborne speed-chess coach An inspirational film based on real life Gisborne speed-chess coach Genesis Potini, made all the right moves to take out top honours along with five other awards at the Rialto Channel New Zealand Film Awards - nicknamed The Moas. More>>

ALSO:

Theatre: Ralph McCubbin Howell Wins 2014 Bruce Mason Award

The Bruce Mason Playwriting Award was presented to Ralph McCubbin Howell at the Playmarket Accolades in Wellington on 23 November 2014. More>>

ALSO:

One Good Tern: Fairy Tern Crowned NZ Seabird Of The Year

The fairy tern and the Fiji petrel traded the lead in the poll several times. But a late surge saw it come out on top with 1882 votes. The Fiji petrel won 1801 votes, and 563 people voted for the little blue penguin. More>>

Music Awards: Lorde Reigns Supreme

Following a hugely successful year locally and internationally, Lorde has done it again taking out no less than six Tuis at the 49th annual Vodafone New Zealand Music Awards. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news