News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search


Students to tackle discrimination in video competition

17 February 2014

Students encouraged to tackle discrimination in video competition

Words hurt – we know this, but what can we do about it? The Mental Health Foundation believes that young people have the power to influence their peers, and change their behaviour and word choices for the better.

The Mental Health Foundation is holding a competition for secondary school students to create a video that encourages young people to stop and think when they hear or use words like “nutjob”, “retard”, “schizo”, or “mental”, and reflect on language that is stigmatising or discriminatory.

Through consultation with young people, we have learned that they are overwhelmingly in favour of a campaign that discourages the use of cruel and hurtful words associated with mental distress, and their ideal resource to tackle such an issue is a YouTube video that communicates directly with them to inspire behaviour change.

So, who better to create this campaign than young people themselves?

The competition is open to all secondary school students, but could be the product of a formative exercise for media production standards 2.6 and 3.6, for which we will provide a teaching unit plan. The project must be submitted by 20 June 2014.

The objectives of this competition are:
• to provide students with useful insights into social marketing that encourages positive behavioural change;
• to support students to develop their own ideas to help curtail bullying;
• and to participate in mental health promotion; to generate a high-quality resource we can use in a viral marketing campaign.

Competition judges and prizes will be confirmed shortly.

For more information about the project, see our information leaflet (PDF).

The Mental Health Foundation is seeking expressions of interest from teachers for this project.

For information about the competition, or to register your interest, please contact: Ivan Yeo:


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis: Review - A Girl Named Mo

Moana Ete brought her three-piece band A Girl Named Mo to Wellington's intimate and iconic Bats Theatre last week for a five-night residency. Each show was recorded and filmed live for the release of her debut album 'Platonic/Romantic' on Loop records later this year. More>>

For The Birds: Who Will Be Crowned Bird Of The Year?

The competition involves well-known and enthusiastic New Zealanders acting as ‘campaign managers’ for their favourite birds with many going to great lengths to get New Zealanders to vote for their chosen bird... More>>


  • Image Out-Link - Giselle Clarkson on Twitter
  • Gordon Campbell: On Bob Dylan's Nobel (And The Surplus)

    So Bob Dylan has just won the Nobel Prize for… Literature? Wow. I’d be just as happy if he’d won for his work on particle physics (“One Grain of Sand”, “Simple Twist of Fate”) or got the Economics prize for his work on the theory of contracting (“Don’t Think Twice Its Alright”) ... More>>


    Scoop Review Of Books: Whose Goat Was That?

    Mysterious Mysteries of Aro Valley is a sharp, satirical and sometimes downright scary romp through and around that valley in ways that made me question the realities of the places I thought I knew so well. More>>


    NZ On Air TV Funding: More Comedy Comes Out Of The Shadows

    Paranormal Event Response Unit is a series conceived by Jemaine Clement and Taika Waititi as a TV spin-off from their highly acclaimed feature film What We Do In The Shadows. More>>


    Mars News: Winners Announced For The 2016 Apra Silver Scroll Awards

    Wellington singer-songwriter and internationally acclaimed musician Thomas Oliver has won the 2016 APRA Silver Scroll Award with his captivating love song ‘If I Move To Mars’. More>>


    Get More From Scoop



    Search Scoop  
    Powered by Vodafone
    NZ independent news