News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search


Students to tackle discrimination in video competition

17 February 2014

Students encouraged to tackle discrimination in video competition

Words hurt – we know this, but what can we do about it? The Mental Health Foundation believes that young people have the power to influence their peers, and change their behaviour and word choices for the better.

The Mental Health Foundation is holding a competition for secondary school students to create a video that encourages young people to stop and think when they hear or use words like “nutjob”, “retard”, “schizo”, or “mental”, and reflect on language that is stigmatising or discriminatory.

Through consultation with young people, we have learned that they are overwhelmingly in favour of a campaign that discourages the use of cruel and hurtful words associated with mental distress, and their ideal resource to tackle such an issue is a YouTube video that communicates directly with them to inspire behaviour change.

So, who better to create this campaign than young people themselves?

The competition is open to all secondary school students, but could be the product of a formative exercise for media production standards 2.6 and 3.6, for which we will provide a teaching unit plan. The project must be submitted by 20 June 2014.

The objectives of this competition are:
• to provide students with useful insights into social marketing that encourages positive behavioural change;
• to support students to develop their own ideas to help curtail bullying;
• and to participate in mental health promotion; to generate a high-quality resource we can use in a viral marketing campaign.

Competition judges and prizes will be confirmed shortly.

For more information about the project, see our information leaflet (PDF).

The Mental Health Foundation is seeking expressions of interest from teachers for this project.

For information about the competition, or to register your interest, please contact: Ivan Yeo:


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Scoop Review Of Books: Worldly And Unworldly

"Being Magdalene" by Fleur Beale The situations shown in this youth novel are shocking, scary, and very moving as we experience Magdalene’s struggle to be a perfect girl as defined by the cruel and unreasonable leader of “The Children of the Faith”, as she moves reluctantly into young womanhood. More>>

Whistle Stop: Netball NZ To Implement New INF Rules

Netball New Zealand (NNZ) will implement the new Official Rules of Netball, as set down by the International Netball Federation (INF), from January 1, 2016. Key changes include the elimination of whistle following a goal, amendments to injury time and changes to setting a penalty. More>>


Scoop Review Of Books: Waiata Aroha

Vaughan Rapatahana on Chappy by Patricia Grace: With this eminently readable novel Patricia Grace returns to the full-length fiction stage after a hiatus of ten years. More>>

'Ithaca' At Q Theatre: Introducing NZ's World Class Cirque Troupe

NZ’s very own cirque troupe is set to become a household name with the premier of its adaptation of Homer’s Odyssey having secured a key season in Auckland. More>>

Music Awards: The Tuis Are Broody This Year

Topping off a sensationally eventful year both at home and internationally, Nelson born brother-sister duo Broods has taken home four Tuis from this year’s 50th annual Vodafone New Zealand Music Awards. More>>


Sport: Richie McCaw Retires From Rugby

Richie McCaw has today confirmed he is hanging up his boots and retiring from professional rugby. The 34-year-old All Blacks captain and most capped All Black of all time has drawn the curtain on his stunning international career which started in Dublin 14 years ago, almost to the day, and ended in London last month when he hoisted the Webb Ellis Cup aloft for the second time. More>>


John McBeth: On Jonah Lomu

For many New Zealanders, the enormity of Jonah Lomu's reputation will have come as a surprise... His deeds were watched and enthused over by movie stars and musicians, politicians and superstars from other codes. He reached into the lives and homes of millions and mixed with famous people most New Zealanders would only have read about. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news