News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


NZ’s first self-substantiated health claim for Zespri

7 May 2014

NZ’s first self-substantiated health claim for Zespri

Zespri has lodged the first self-substantiated health claim in New Zealand, under the Food Standards Australia-New Zealand (FSANZ) Standard for Nutrition, Health and Related Claims.

Zespri General Manager Science & Innovation, Dr David Tanner explains this is also understood to be the first time in the world that a self-substantiated health claim has been assigned to a fresh fruit product.

“The claim – that Zespri Green Kiwifruit can contribute to normal bowel function – will not come as a surprise to most people. However it’s important to us to get this health claim from FSANZ to move towards our longer-term strategy of getting a European health claim for Zespri Kiwifruit,” says David.

This health claim is based on ten years of data from clinical trials, along with substantiated supporting evidence from other research, and includes a systematic review of literature and data by independent scientists on behalf of Zespri.

Zespri Global Marketing Manager, Veronique Parmentier says that health marketing underpins Zespri’s marketing around the world as a premium brand.

“Our research shows that the more consumers know about the health benefits of kiwifruit, the more likely they are to see kiwifruit as an important nutritious addition to the daily diet.

“We want to build on our base of loyal, regular consumers who value the digestive health benefits they get from eating kiwifruit. Many countries require any health claims to be scientifically proven and approved by their governments and this substantiated health claim is part of our strategy to develop our health marketing strategy, as the world leader in kiwifruit,” says Veronique.

Health marketing is increasingly important when taking into account global trends towards an aging population, rising middle classes in developing countries and increasing interest in healthy living.

Zespri Kiwifruit has many health benefits and contributes to everyday good health and vitality: it has a high nutrient density, is a source of fibre and contains the enzyme actinidin, which may help to break down proteins during digestion. It is also an excellent source of vitamin C.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Review: “Salute” By Royal New Zealand Ballet In Wellington

The Royal New Zealand Ballet performed “Salute” for a final time in Wellington on Sunday night, and it was nothing short of spectacular. More>>

ALSO:

NZ on Air: More Funding For TV Captions To Increase Access

More funding for TV captions to increase access NZ On Air has increased funding to provide more captions and audio description on television programmes for the hearing and sight impaired. More>>

Music: So Laid Back Country China Album Release

On Friday night, So Laid Back Country China held a gig at Meow for the release of their new album With Knees of Honey in Goodbye Canyon. I briefly spoke with Harriet lead vocals, keyboard) and Michael (lead vocals, guitar) before the gig More>>

Art: Wellington Region Celebrates Matariki

Eight Wellington museums and galleries have joined forces to present a major programme of exhibitions and events to celebrate Matariki 2015, the Māori New Year. The Wellington Matariki Festival will host more than 60 free events and activities between Saturday ... More>>

Wellington: TEDxWellingtonWomen Speakers Unveiled

The lineup is announced today for the highly anticipated upcoming event TEDxWellingtonWomen. Speakers include local women and men who have lived extraordinary lives and have ideas worth spreading. More>>


Books: Witi Ihimaera To Address ‘State Of NZ Literature’at Festival

6 May 2015 MEDIA RELEASE Witi Ihimaera to Address ‘State of NZ Literature’ at Dunedin Writers and Readers Festival The New Zealand Book Council has chosen the 2015 Dunedin Writers and Readers Festival as the stage for its annual address, which ... More>>

Culture: Historic Māori Portraits Travel To The Czech Republic

Image credit: Gottfried Lindauer, Wahanui Reihana Te Huatare, oil on canvas, Auckland Art Gallery Toi o Tāmaki, gift of Mr H E Partridge, 1915 More>>

Art: Something Felt, Something Shared - Enjoy

Gabrielle Amodeo, Ruby Joy Eade, Clare McLean, Kalya Ward Curated by Emma Ng May 7 – 30, 2015 Opening: Wednesday May 6, 5.30pm Strange frequencies are channelled through personal narratives and poetic placeholders in Something felt, something ... More>>

Culture: Pukeahu Park ANZAC Day Commemoration 2015

Pukeahu Park ANZAC Day Commemoration 2015 Images from New Zealand Defence Force Click for big version A bugler plays The Last Post Click for big version A View from the top of the Carillion Click for big version Faces old and young Click for big ... More>>

Television: MediaWorks Announces Dancing With The Stars Hosts

MediaWorks and BBC Worldwide ANZ are delighted to announce host Dominic Bowden alongside co-host Sharyn Casey for the hit series Dancing with the Stars. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news