News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


NZ’s first self-substantiated health claim for Zespri

7 May 2014

NZ’s first self-substantiated health claim for Zespri

Zespri has lodged the first self-substantiated health claim in New Zealand, under the Food Standards Australia-New Zealand (FSANZ) Standard for Nutrition, Health and Related Claims.

Zespri General Manager Science & Innovation, Dr David Tanner explains this is also understood to be the first time in the world that a self-substantiated health claim has been assigned to a fresh fruit product.

“The claim – that Zespri Green Kiwifruit can contribute to normal bowel function – will not come as a surprise to most people. However it’s important to us to get this health claim from FSANZ to move towards our longer-term strategy of getting a European health claim for Zespri Kiwifruit,” says David.

This health claim is based on ten years of data from clinical trials, along with substantiated supporting evidence from other research, and includes a systematic review of literature and data by independent scientists on behalf of Zespri.

Zespri Global Marketing Manager, Veronique Parmentier says that health marketing underpins Zespri’s marketing around the world as a premium brand.

“Our research shows that the more consumers know about the health benefits of kiwifruit, the more likely they are to see kiwifruit as an important nutritious addition to the daily diet.

“We want to build on our base of loyal, regular consumers who value the digestive health benefits they get from eating kiwifruit. Many countries require any health claims to be scientifically proven and approved by their governments and this substantiated health claim is part of our strategy to develop our health marketing strategy, as the world leader in kiwifruit,” says Veronique.

Health marketing is increasingly important when taking into account global trends towards an aging population, rising middle classes in developing countries and increasing interest in healthy living.

Zespri Kiwifruit has many health benefits and contributes to everyday good health and vitality: it has a high nutrient density, is a source of fibre and contains the enzyme actinidin, which may help to break down proteins during digestion. It is also an excellent source of vitamin C.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Cricket: Dramatic Win Puts Black Caps In Finals

In Parliament: When Parliament resumed at 2pm the House passed a motion on a voice vote admiring the performance of the New Zealand cricket team in last night’s World Cup semi-final and wishing them well for the final on the weekend. More>>

ALSO:

Moon Shot/Kills Switch: The X Factor Judges Removed

MediaWorks has today decided that Natalia Kills and Willie Moon are no longer suitable to judge The X Factor and have removed them from the show. MediaWorks CEO, Mark Weldon, said that last night on The X Factor both Kills and Moon made comments that were completely unacceptable. More>>

ALSO:

Tessa Nichol: Up Up & Away In The Wairarapa

It’s an overcast morning in the Wairarapa but the mood on the ground in Carterton’s Carrington Park is anything but grey. More than 20 hot air balloons are getting ready to take off into the cloudy sky to mark the start of this year’s Wairarapa Balloon Festival. More>>

Golden Shears: Scotsman Wins Golden Shears Open Final

A Scottish shearer who settled in New Zealand to farm in Taranaki has become the first shearer from overseas to win the Golden Shears Open Shearing Championship. More>>

ALSO:

Shipped On A Bottle: Young Change-Makers Take To The Sea On Plastic Bottle Kayaks

With the aim of harnessing innovative design to construct kayaks solely from recycled materials, the “waste positive” project Plastic Bottle Kayak brings adventure into Kiwi classrooms. The call is out now for classrooms to send in messages and artwork to be inserted into the bottles. More>>

TV3 Video: Auckland Arts Festival Kicks Off

The Auckland Arts Festival kicks off March 4, with artists from New Zealand and all over the world on show. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news