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Comvita Launches Eczema Care Campaign

Comvita launches Care Campaign to support 1 in 5* Kiwi children with eczema

Comvita today announced the nationwide launch of the Comvita Care Campaign. It is a holistic approach to the lifelong management of eczema for the 1 in 5* Kiwi children and their caregivers who live with it every day.

New Zealand has one of the highest incidences of childhood eczema in the world. Comvita General Manager Personal Care, Leigh Kite explains it is a condition that often leaves children and their families desperate for care.

“The Care Campaign is about empowering parents with holistic solutions and support,” says Kite. “It encompasses emotional support, practical management tools and our new Comvita Medihoney® natural eczema care range.”

Comvita Clinical Advisor Heidi Darcy adds, “I’ve worked with dozens of families who in many cases have reached a point of desperation at not being able to manage their child’s eczema. They feel like the condition rules their lives. The Comvita Care Campaign is designed to give them back a sense of control.”

The hero product in the Comvita Medihoney® natural eczema care range is Antibacterial Wound Gel™, whose key ingredient is Medihoney® medical grade honey.

Explains Darcy, “One of the most distressing issues for children with eczema and their caregivers is the constant scratching and dryness, which results in broken skin that can become infected. Comvita Medihoney® Antibacterial Wound Gel™ can be used on broken skin, and is clinically proven to support wound healing and reduce the risk of infection. It is used in homes and hospitals around the world and has an extensive body of research to support its action, including more than 130 case series, laboratory studies and randomised controlled trials.”

The Comvita Medihoney® Eczema Care range is certified natural by Natural Products Association. This independent organisation provides assurance to families that the products it certifies are truly natural.

The Comvita Care Campaign links parents with support networks, promotes safe online health searching, provides educational resources and offers a complete skin health system. To find out more about the Comvita Care Campaign resources and Medihoney® Natural Eczema Care range go to www.comvita.co.nz

ENDS

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