News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Newly-merged Lifeline uses Rebrand to Signal Change

Newly-merged Lifeline uses Rebrand to Signal Change

Lifeline New Zealand rebrands to Lifeline Aotearoa, merging eight local Centres with new image and logo.

Lifeline, best known throughout New Zealand for its 24/7 crisis helpline and suicide prevention training, is completing a period of change by launching a new brand image and logo today.

Over the last eighteen months Lifeline has been working to merge its eight, independent regional centres as a single incorporated society, allowing the organisation to focus more effectively on answering the ever-growing number of calls to its free helpline service.

“We are really excited to be launching a fresh, modern and innovative brand image that, we feel, represents us as an organisation and will take us forward over the coming decade, while recognising and acknowledging Lifeline’s 50 year history in New Zealand,” says Jo Denvir, Chief Executive of Lifeline.

The rebrand also marks a change of name for Lifeline New Zealand, which will now be known as Lifeline Aotearoa. “The change of our name to Lifeline Aotearoa represents our ongoing commitment to multiculturalism, recognising our growing relationship with Maori and the pride we have as an organisation to be part of such a diverse community” says Ms Denvir.

Lifeline was delighted when branding and advertising agency REPUBLIK agreed to support the organisation by developing their new brand image pro-bono.

“We, like many other New Zealanders, were aware of Lifeline so the opportunity to work with them to develop a brand that represented their journey, the diverse communities they work with and the many ways they contribute to our society was something we were delighted to support,” says Agency Director, Paul McNamara.

“Our creative team spent a lot of time considering Lifeline’s brief. While the image, at first glance, represents the ‘L’ of Lifeline, the 3 circles that join to form the ‘L’ represent the many groups within the organisation, and the communities they work with. The ‘L’ shape reaches out to the single circle to welcome it and we can see that the lone circle fits well into the corner of the ‘L’ shape, emphasising that individuality can be retained while being embraced by the whole.“

Says Ms Denvir, “For us, we also liked that the circles represented the different Lifeline Centres, which have come together to form a stronger, more effective organisation focused on our callers and service users. We view it as a very powerful and representative image.”

The new image will be phased in over the coming months around Lifeline’s eight centres.

ENDS:/


© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Eddie Izzard: UK Comedy Legend Returns

Hailed as one of the foremost stand up comedians of his generation. Star of stage and screen. Tireless supporter of charity. Runner. Political campaigner. Fashion Icon... February 2015, Eddie Izzard will bring his massive FORCE MAJEURE world tour to New Zealand with tickets going on sale at 10am on Tuesday 28th October. More>>

Festival Starts 28 Oct: Improv Fest Makes Up New Show

For any other festival, finding out less than two weeks from showtime that half the cast of a programmed show can’t make it to New Zealand would be a nightmare. Instead, the New Zealand Improv Festival Director Jennifer O’Sullivan saw an opportunity ... More>>

NZ Music Awards Finalists: Lorde, Sol3 Mio Top 2014 Tuis Charge

Lorde has taken the music world by storm during the past year and she co-leads the 2014 Tui charge with five finalist spots. Joining her is newcomer family opera trio, Sol3 Mio. They are followed closely by Ladi6 and David Dallas, both up for four awards each. More>>

From 'Luther' Creator: Major New Zealand Crime Series For BBC

Libertine Pictures and writer Neil Cross have teamed up with leading international TV producer Carnival Films to develop a major new crime series set in Rotorua. Libertine will develop the contemporary drama series with Carnival, producer of internationally-acclaimed British period drama Downton Abbey, for the BBC. More>>

ALSO:

Family Statement: Death Of Ewen Gilmour

“Ewen was a much loved and cherished member of our family, he was a larger than life character and by his very nature was kind, generous and always giving of his time to those who asked for his help." More>>

ALSO:

Auckland: St. Jerome's Laneway Festival - Line-Up Announced

Traversing seven cities and three countries, the festival has well and truly settled into its home in each state. From the grassy knolls and towering silos at home in Auckland, to the sparkling backdrop of the Maribyrnong... More>>

Scoop Review Of Books: No Longer An Island

Simon Nathan reviews 'Zealandia: Our Continent Revealed': The idea that New Zealand is part of a large submerged continent is not new... There was renewed interest in the extent of offshore New Zealand from the 1970s onwards with the start of offshore drilling for oil and gas, and this was given impetus by a UN agreement which allowed countries to claim an Extended Continental Shelf (ECS). More>>

Art: Simon Denny Recreates Kim Dotcom’s Personal Effects

Who owns what? How has the internet changed our relation to the world? These are two of the many questions Simon Denny raises in the latest exhibition at the Adam Art Gallery, opening on Saturday 4 October. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news