News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Fartbomb Aims to Assist Kiwis in Fight against Bowel Cancer

Fartbomb Aims to Assist Kiwis in Fight against Bowel Cancer

Auckland, 19 June 2014 - If you hear an increase in the amount of flatulence around your home or office from today onwards, you can thank ‘Fartbomb’ - a unique tool developed by Beat Bowel Cancer Aotearoa (BBCA).

Fartbomb is an online tool that has been developed to get Kiwis talking about our country’s deadliest cancer – bowel cancer – this Bowel Cancer Awareness Month™.

The website allows Kiwis to upload their own videos or other YouTube video content and drop strategically placed farts throughout then share via social networking sites. While the site is light-hearted, it is underpinned by an important message – the fact that while our bums are full of surprises, the biggest surprise of all is bowel cancer.

Each year, over 1200 Kiwis die from bowel cancer and BBCA CEO Megan Smith says that figure could be drastically improved with better awareness and the urgent roll out of national bowel cancer screening.

“Earlier this year, we released a report on government progress in bowel cancer supported by data obtained under the OIA that highlighted the dire state of play in New Zealand for those diagnosed with bowel cancer. The data showed that bowel cancer patients are being treated as second-class tumour citizens as a result of funding deficits for DHBs and the absence of a national screening programme.

“In addition to regional statistics indicating disparities, we also know that Kiwis don’t really know their bums in terms of the signs and symptoms of a cancer that kills as many each year as breast and prostate cancer combined. Research shows that less than half of us know what to look for when it comes to bowel cancer. Combining all of this and you get a nation of people who are dying unnecessarily from a cancer that, if caught early, has a 75% survival rate.”

Smith says that Fartbomb was designed as something that would get people talking and learning about bowel cancer and what to keep an eye out for. She believes that as a nation we’re aware of the symptoms of many other cancers but not bowel cancer – probably because bums are typically a bit taboo or uncomfortable to talk about with our friends and family.

“We don’t talk about our bums and we’re dying as a result. It is our hope that people will use Fartbomb and share their unique videos with family and friends because bowel cancer is New Zealand’s cancer. By talking more and sharing knowledge we hope that something as simple as Fartbomb can ultimately help to save lives.”

Fartbomb can be found here.

CHECK OUT SOME EXAMPLES OF THE TOP-RATED FARTBOMB VIDEOS BELOW:
www.beatbowelcancer.org.nz/fartbomb/video.php?id=71
www.beatbowelcancer.org.nz/fartbomb/video.php?id=66

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Eddie Izzard: UK Comedy Legend Returns

Hailed as one of the foremost stand up comedians of his generation. Star of stage and screen. Tireless supporter of charity. Runner. Political campaigner. Fashion Icon... February 2015, Eddie Izzard will bring his massive FORCE MAJEURE world tour to New Zealand with tickets going on sale at 10am on Tuesday 28th October. More>>

Festival Starts 28 Oct: Improv Fest Makes Up New Show

For any other festival, finding out less than two weeks from showtime that half the cast of a programmed show can’t make it to New Zealand would be a nightmare. Instead, the New Zealand Improv Festival Director Jennifer O’Sullivan saw an opportunity ... More>>

NZ Music Awards Finalists: Lorde, Sol3 Mio Top 2014 Tuis Charge

Lorde has taken the music world by storm during the past year and she co-leads the 2014 Tui charge with five finalist spots. Joining her is newcomer family opera trio, Sol3 Mio. They are followed closely by Ladi6 and David Dallas, both up for four awards each. More>>

From 'Luther' Creator: Major New Zealand Crime Series For BBC

Libertine Pictures and writer Neil Cross have teamed up with leading international TV producer Carnival Films to develop a major new crime series set in Rotorua. Libertine will develop the contemporary drama series with Carnival, producer of internationally-acclaimed British period drama Downton Abbey, for the BBC. More>>

ALSO:

Family Statement: Death Of Ewen Gilmour

“Ewen was a much loved and cherished member of our family, he was a larger than life character and by his very nature was kind, generous and always giving of his time to those who asked for his help." More>>

ALSO:

Auckland: St. Jerome's Laneway Festival - Line-Up Announced

Traversing seven cities and three countries, the festival has well and truly settled into its home in each state. From the grassy knolls and towering silos at home in Auckland, to the sparkling backdrop of the Maribyrnong... More>>

Scoop Review Of Books: No Longer An Island

Simon Nathan reviews 'Zealandia: Our Continent Revealed': The idea that New Zealand is part of a large submerged continent is not new... There was renewed interest in the extent of offshore New Zealand from the 1970s onwards with the start of offshore drilling for oil and gas, and this was given impetus by a UN agreement which allowed countries to claim an Extended Continental Shelf (ECS). More>>

Art: Simon Denny Recreates Kim Dotcom’s Personal Effects

Who owns what? How has the internet changed our relation to the world? These are two of the many questions Simon Denny raises in the latest exhibition at the Adam Art Gallery, opening on Saturday 4 October. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news