News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Fartbomb Aims to Assist Kiwis in Fight against Bowel Cancer

Fartbomb Aims to Assist Kiwis in Fight against Bowel Cancer

Auckland, 19 June 2014 - If you hear an increase in the amount of flatulence around your home or office from today onwards, you can thank ‘Fartbomb’ - a unique tool developed by Beat Bowel Cancer Aotearoa (BBCA).

Fartbomb is an online tool that has been developed to get Kiwis talking about our country’s deadliest cancer – bowel cancer – this Bowel Cancer Awareness Month™.

The website allows Kiwis to upload their own videos or other YouTube video content and drop strategically placed farts throughout then share via social networking sites. While the site is light-hearted, it is underpinned by an important message – the fact that while our bums are full of surprises, the biggest surprise of all is bowel cancer.

Each year, over 1200 Kiwis die from bowel cancer and BBCA CEO Megan Smith says that figure could be drastically improved with better awareness and the urgent roll out of national bowel cancer screening.

“Earlier this year, we released a report on government progress in bowel cancer supported by data obtained under the OIA that highlighted the dire state of play in New Zealand for those diagnosed with bowel cancer. The data showed that bowel cancer patients are being treated as second-class tumour citizens as a result of funding deficits for DHBs and the absence of a national screening programme.

“In addition to regional statistics indicating disparities, we also know that Kiwis don’t really know their bums in terms of the signs and symptoms of a cancer that kills as many each year as breast and prostate cancer combined. Research shows that less than half of us know what to look for when it comes to bowel cancer. Combining all of this and you get a nation of people who are dying unnecessarily from a cancer that, if caught early, has a 75% survival rate.”

Smith says that Fartbomb was designed as something that would get people talking and learning about bowel cancer and what to keep an eye out for. She believes that as a nation we’re aware of the symptoms of many other cancers but not bowel cancer – probably because bums are typically a bit taboo or uncomfortable to talk about with our friends and family.

“We don’t talk about our bums and we’re dying as a result. It is our hope that people will use Fartbomb and share their unique videos with family and friends because bowel cancer is New Zealand’s cancer. By talking more and sharing knowledge we hope that something as simple as Fartbomb can ultimately help to save lives.”

Fartbomb can be found here.

CHECK OUT SOME EXAMPLES OF THE TOP-RATED FARTBOMB VIDEOS BELOW:
www.beatbowelcancer.org.nz/fartbomb/video.php?id=71
www.beatbowelcancer.org.nz/fartbomb/video.php?id=66

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Sheep: Shearing Record Smashed In Hawke’s Bay

Three shearers gathered from around New Zealand have smashed a World record by 264 sheep despite the heat, the pumiced sheep of inland Hawke’s Bay and a year’s wool weighing an average of over 3.5kg a sheep. More>>

ALSO:

Carrie Fisher: Hollywood In-Breeding & The Velocity Of Being - Binoy Kampmark

There was always going to be a good deal of thick drama around Carrie Fisher, by her own confession, a product of Hollywood in-breeding. Her parents, Debbie Reynolds and the crooner Eddie Fisher, provided ample material for the gossip columns in a marriage breakup after Eddie sped away with Elizabeth Taylor. More>>

  • Image: Tracey Nearmy / EPA
  • Gordon Campbell: On The Best Albums Of 2016

    OK, I’m not even going to try and rationalise this surrender to a ‘best of’ listicle. Still…maybe there is an argument for making some semblance of narrative order out of a year that brought us Trump, Brexit and the deaths of Prince, David Bowie, Leonard Cohen and Alan Vega, who I missed just as much as the Big Three. So without further ado….oh, but first a word from the sponsor More>>

    Emojis: World’s First Māori Emoji App Launched

    It’s here - the world’s first Māori emoji app Emotiki has landed just in time for summer roadtrips and santa stockings, with 200 Māori and Kiwi cultural icons for people to share their kiwiana moments with each other and the world. More>>

    ALSO:

    Howard Davis: Album Of The Year - Van Morrison's 'Keep Me Singing'

    2016 was a grand year for Van The Man - The Belfast Cowboy turned 71, received a knighthood, and reissued an expanded set of soul-fired live recordings from 1973 ('It's Too Late to Stop Now'). In the game for 53 years now, Morrison's albums consistently open new windows into the heart and soul of one of the most enigmatic figures in modern music. More>>

    Review: The NZSO Performs Handel's Messiah

    Max Rashbrooke: Saturday night's performance took the piece back to something like the way it would have originally been performed when premiered in 1742, with an orchestra of 20-30 players and only a few more singers. More>>

    Culture: Rare Hundertwasser Conservation Posters Found After 40 Years

    When Jan and Arnold Heine put a roll of conservation posters into storage in 1974 they had no idea that 42 years later they would be collectors items. More>>

    Get More From Scoop

     
     

    LATEST HEADLINES

     
     
     
     
    Health
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news