News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Fartbomb Aims to Assist Kiwis in Fight against Bowel Cancer

Fartbomb Aims to Assist Kiwis in Fight against Bowel Cancer

Auckland, 19 June 2014 - If you hear an increase in the amount of flatulence around your home or office from today onwards, you can thank ‘Fartbomb’ - a unique tool developed by Beat Bowel Cancer Aotearoa (BBCA).

Fartbomb is an online tool that has been developed to get Kiwis talking about our country’s deadliest cancer – bowel cancer – this Bowel Cancer Awareness Month™.

The website allows Kiwis to upload their own videos or other YouTube video content and drop strategically placed farts throughout then share via social networking sites. While the site is light-hearted, it is underpinned by an important message – the fact that while our bums are full of surprises, the biggest surprise of all is bowel cancer.

Each year, over 1200 Kiwis die from bowel cancer and BBCA CEO Megan Smith says that figure could be drastically improved with better awareness and the urgent roll out of national bowel cancer screening.

“Earlier this year, we released a report on government progress in bowel cancer supported by data obtained under the OIA that highlighted the dire state of play in New Zealand for those diagnosed with bowel cancer. The data showed that bowel cancer patients are being treated as second-class tumour citizens as a result of funding deficits for DHBs and the absence of a national screening programme.

“In addition to regional statistics indicating disparities, we also know that Kiwis don’t really know their bums in terms of the signs and symptoms of a cancer that kills as many each year as breast and prostate cancer combined. Research shows that less than half of us know what to look for when it comes to bowel cancer. Combining all of this and you get a nation of people who are dying unnecessarily from a cancer that, if caught early, has a 75% survival rate.”

Smith says that Fartbomb was designed as something that would get people talking and learning about bowel cancer and what to keep an eye out for. She believes that as a nation we’re aware of the symptoms of many other cancers but not bowel cancer – probably because bums are typically a bit taboo or uncomfortable to talk about with our friends and family.

“We don’t talk about our bums and we’re dying as a result. It is our hope that people will use Fartbomb and share their unique videos with family and friends because bowel cancer is New Zealand’s cancer. By talking more and sharing knowledge we hope that something as simple as Fartbomb can ultimately help to save lives.”

Fartbomb can be found here.

CHECK OUT SOME EXAMPLES OF THE TOP-RATED FARTBOMB VIDEOS BELOW:
www.beatbowelcancer.org.nz/fartbomb/video.php?id=71
www.beatbowelcancer.org.nz/fartbomb/video.php?id=66

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

August 4: Centenary Of New Zealand Entering The First World War

PM John Key: I move, that this House recognise that on the 4th of August 2014, we will mark the centenary of New Zealand entering the First World War... More>>

ALSO:

Cyclists Net First NZ Gold

New Zealand won a gold meal and two bronzes on the first day of the Commonwealth Games. There was joy and heartbreak in an incredibly full day of sport. Here's how the New Zealanders fared. More>>

Cap Bocage: Anti-Mining Campaign Doco Debuts At NZ Film Festival

Playing at this year’s New Zealand International Film Festival, Cap Bocage is a close-up exploration of the forces that came into play when environmental issues and indigenous rights became intertwined in New Caledonia ... More>>

Film Fest:

More Film:

Sharon Ellis Review: A View From The Bridge

Arthur Miller’s A View From the Bridge is Circa’s latest big production, it opened on Saturday 19 July and it is a stunning triumph. More>>

Māori Language Week: He Karanga Kia Kaha Ake Te Tīhau Ki Te Reo Māori

The Māori Language Commission wishes to see social media swamped with Māori language tweets and messages for Te Wiki o te Reo Māori using the hashtag #tekupu. More>>

ALSO:

Book Vote: Kiwis Prefer Young Adult & Classics

To compile their Top 100 List for 2014, Whitcoulls again asked New Zealanders to vote for their favourite books and authors. And while classic novels continue to appeal to Kiwi readers, 2014 marks a significant new trend – the increasing popularity of novels for young adults. More>>

ALSO:

Five NZ Cities: Bill Bailey Back To The Southern Hemisphere

The gap between how we imagine our lives to be and how they really are is the subject of Bill’s new show Limboland. With his trademark intelligence and sharp wit, he tells tales of finding himself in this halfway place. More>>

Scoop Review Of Books: Book Television Is Coming

Carole Beu of The Women’s Bookshop in Auckland, Graham Beattie of The Book Blog and producer Deb Faith of FaceTV have raised enough money via crowd funding at Boosted – just under $7,000 so far – for 12 episodes, which begin production in September, and will be on screen later that month. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news