News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Decline in funding undermines smokefree 2025 goal

Decline in funding for mass media campaigns undermines smokefree 2025 goal


A steady decline in funding for mass media campaigns to promote smoking reduction is undermining the Government’s goal to achieve a smokefree New Zealand by 2025, warn ASPIRE 2025 researchers.

Analysis of campaigns by the main organisations implementing national tobacco control mass media campaigns published today in the Australian and New Zealand Journal of Public Health show a 43.8% reduction in expenditure between 2008/9 and 2012/13.

ASPIRE 2025 Co-Director Professor Richard Edwards says New Zealand is failing to deliver recommended levels of exposure to smokefree messages, and this failure may be hampering efforts to reduce smoking prevalence rapidly.

Professor Edwards argues that substantial and sustained increases in overall funding for media campaigns to support the Smokefree 2025 goal are needed.

“The Health Promotion Agency and Quitline have been working with limited resources to produce mass media campaigns that support the Smokefree 2025 goal. Increased funding will allow them to implement sustained, well-resourced campaigns using best practice methods of delivery and messages that have been shown to work.”

The researchers also state that, with some exceptions, recent tobacco control campaigns have rarely included approaches shown to have the greatest impact on promoting quit attempts and reducing smoking initiation.

These approaches include hard-hitting health messages and ‘denormalisation’ campaigns that highlight the hazardous and addictive nature of tobacco products, and expose tactics the tobacco industry uses to undermine tobacco control efforts.

Professor Edwards notes: “There needs to be a mix of campaign messages and approaches. We believe that mix should include more of the hard-hitting approaches that expose the reality of the suffering caused by tobacco smoking and expose the product and the industry for what they are – the direct causes of that suffering.”

However, Professor Edwards also highlights some promising developments. This includes reports that mass media funding for tobacco control through the Health Promotion Agency (HPA) will increase in 2014, and the recent launch of the HPA’s ‘Stop before you start’ campaign, which highlights the negative health and social impacts of smoking and aims to increase young adults’ resistance to tobacco. New Zealand ASH has also been funded through the innovations fund to develop a new campaign.

Professor Edwards welcomes these new developments: “I hope ‘Stop before you start’ represents a sustained new focus that reveals the deadly nature of tobacco products, and exposes the tobacco industry, which continues to do everything it can to resist effective actions that would reduce smoking and the misery it causes.”

However, Professor Edwards also emphasises that the 2025 goal will not be achieved by intensifying tobacco control mass media efforts alone.

“The Government needs to take a lead by developing a strategy to achieve the Smokefree 2025 goal. As well as much greater resources for mass media campaigns, we call on the government to commit to continuing increases in tobacco taxation beyond 2016, introducing standardised (plain) packaging without delay, and providing high quality targeted support to help smokers from disadvantaged communities quit.”

Professor Edwards also points to the need for new measures: “There is ample evidence to show the public support reducing the availability of tobacco products. We should also modify tobacco products by removing the additives and flavours that make them palatable to new users, and consider removing the nicotine that makes them so addictive.”

ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Auckland: St. Jerome's Laneway Festival - Line-Up Announced

Traversing seven cities and three countries, the festival has well and truly settled into its home in each state. From the grassy knolls and towering silos at home in Auckland, to the sparkling backdrop of the Maribyrnong... More>>

Scoop Review Of Books: No Longer An Island

Simon Nathan reviews 'Zealandia: Our Continent Revealed': The idea that New Zealand is part of a large submerged continent is not new... There was renewed interest in the extent of offshore New Zealand from the 1970s onwards with the start of offshore drilling for oil and gas, and this was given impetus by a UN agreement which allowed countries to claim an Extended Continental Shelf (ECS). More>>

Art: Simon Denny Recreates Kim Dotcom’s Personal Effects

Who owns what? How has the internet changed our relation to the world? These are two of the many questions Simon Denny raises in the latest exhibition at the Adam Art Gallery, opening on Saturday 4 October. More>>

Theatre: The F Word: Sex Without The 'ism'

Sex without the 'ism' Okay, so the sexes are equal in the eyes of the law. What the F happens now? More>>

Scoop Review Of Books: Don’t Eat The Fish

On 'The Catch' by Michael Field What the ecologically edible lists don’t appear to take into account – and they should – is slavery... It’s not an easy read, but it’s definitely near the top of my listicle of “5 Political Books You Must Read This Year”. More>>

ALSO:

Caracals: Small Cats With Big Ears Arrive At Wellington Zoo

Visitors to Wellington Zoo will be able to see New Zealand’s first Caracals in the Zoo’s new Grassland Cats habitat, with a special visitor opening day on Saturday 27 September. More>>

ALSO:

Gordon Campbell: Classics - Tales From Moominvalley
Can’t speak for the reading end of it but the Moomins ( or maybe the story about Margaret Wise Brown) were the most enjoyable subject to think about and write about during these whole first 50 issues of Werewolf. For that reason – and because the Moomins always reward re-reading – I’ve decided to reprint it. The only added element is a link to an interesting hour long documentary about Tove Jansson. More>>

ALSO:

Repping In The Pacific: All Blacks And Manu Samoa To Play Historic Apia Test

The All Blacks will play Manu Samoa in Apia on Wednesday 8 July next year as part of both teams’ preparations for Rugby World Cup 2015. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news