News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Decline in funding undermines smokefree 2025 goal

Decline in funding for mass media campaigns undermines smokefree 2025 goal


A steady decline in funding for mass media campaigns to promote smoking reduction is undermining the Government’s goal to achieve a smokefree New Zealand by 2025, warn ASPIRE 2025 researchers.

Analysis of campaigns by the main organisations implementing national tobacco control mass media campaigns published today in the Australian and New Zealand Journal of Public Health show a 43.8% reduction in expenditure between 2008/9 and 2012/13.

ASPIRE 2025 Co-Director Professor Richard Edwards says New Zealand is failing to deliver recommended levels of exposure to smokefree messages, and this failure may be hampering efforts to reduce smoking prevalence rapidly.

Professor Edwards argues that substantial and sustained increases in overall funding for media campaigns to support the Smokefree 2025 goal are needed.

“The Health Promotion Agency and Quitline have been working with limited resources to produce mass media campaigns that support the Smokefree 2025 goal. Increased funding will allow them to implement sustained, well-resourced campaigns using best practice methods of delivery and messages that have been shown to work.”

The researchers also state that, with some exceptions, recent tobacco control campaigns have rarely included approaches shown to have the greatest impact on promoting quit attempts and reducing smoking initiation.

These approaches include hard-hitting health messages and ‘denormalisation’ campaigns that highlight the hazardous and addictive nature of tobacco products, and expose tactics the tobacco industry uses to undermine tobacco control efforts.

Professor Edwards notes: “There needs to be a mix of campaign messages and approaches. We believe that mix should include more of the hard-hitting approaches that expose the reality of the suffering caused by tobacco smoking and expose the product and the industry for what they are – the direct causes of that suffering.”

However, Professor Edwards also highlights some promising developments. This includes reports that mass media funding for tobacco control through the Health Promotion Agency (HPA) will increase in 2014, and the recent launch of the HPA’s ‘Stop before you start’ campaign, which highlights the negative health and social impacts of smoking and aims to increase young adults’ resistance to tobacco. New Zealand ASH has also been funded through the innovations fund to develop a new campaign.

Professor Edwards welcomes these new developments: “I hope ‘Stop before you start’ represents a sustained new focus that reveals the deadly nature of tobacco products, and exposes the tobacco industry, which continues to do everything it can to resist effective actions that would reduce smoking and the misery it causes.”

However, Professor Edwards also emphasises that the 2025 goal will not be achieved by intensifying tobacco control mass media efforts alone.

“The Government needs to take a lead by developing a strategy to achieve the Smokefree 2025 goal. As well as much greater resources for mass media campaigns, we call on the government to commit to continuing increases in tobacco taxation beyond 2016, introducing standardised (plain) packaging without delay, and providing high quality targeted support to help smokers from disadvantaged communities quit.”

Professor Edwards also points to the need for new measures: “There is ample evidence to show the public support reducing the availability of tobacco products. We should also modify tobacco products by removing the additives and flavours that make them palatable to new users, and consider removing the nicotine that makes them so addictive.”

ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Eddie Izzard: UK Comedy Legend Returns

Hailed as one of the foremost stand up comedians of his generation. Star of stage and screen. Tireless supporter of charity. Runner. Political campaigner. Fashion Icon... February 2015, Eddie Izzard will bring his massive FORCE MAJEURE world tour to New Zealand with tickets going on sale at 10am on Tuesday 28th October. More>>

Festival Starts 28 Oct: Improv Fest Makes Up New Show

For any other festival, finding out less than two weeks from showtime that half the cast of a programmed show can’t make it to New Zealand would be a nightmare. Instead, the New Zealand Improv Festival Director Jennifer O’Sullivan saw an opportunity ... More>>

NZ Music Awards Finalists: Lorde, Sol3 Mio Top 2014 Tuis Charge

Lorde has taken the music world by storm during the past year and she co-leads the 2014 Tui charge with five finalist spots. Joining her is newcomer family opera trio, Sol3 Mio. They are followed closely by Ladi6 and David Dallas, both up for four awards each. More>>

From 'Luther' Creator: Major New Zealand Crime Series For BBC

Libertine Pictures and writer Neil Cross have teamed up with leading international TV producer Carnival Films to develop a major new crime series set in Rotorua. Libertine will develop the contemporary drama series with Carnival, producer of internationally-acclaimed British period drama Downton Abbey, for the BBC. More>>

ALSO:

Family Statement: Death Of Ewen Gilmour

“Ewen was a much loved and cherished member of our family, he was a larger than life character and by his very nature was kind, generous and always giving of his time to those who asked for his help." More>>

ALSO:

Auckland: St. Jerome's Laneway Festival - Line-Up Announced

Traversing seven cities and three countries, the festival has well and truly settled into its home in each state. From the grassy knolls and towering silos at home in Auckland, to the sparkling backdrop of the Maribyrnong... More>>

Scoop Review Of Books: No Longer An Island

Simon Nathan reviews 'Zealandia: Our Continent Revealed': The idea that New Zealand is part of a large submerged continent is not new... There was renewed interest in the extent of offshore New Zealand from the 1970s onwards with the start of offshore drilling for oil and gas, and this was given impetus by a UN agreement which allowed countries to claim an Extended Continental Shelf (ECS). More>>

Art: Simon Denny Recreates Kim Dotcom’s Personal Effects

Who owns what? How has the internet changed our relation to the world? These are two of the many questions Simon Denny raises in the latest exhibition at the Adam Art Gallery, opening on Saturday 4 October. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news