News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Decline in funding undermines smokefree 2025 goal

Decline in funding for mass media campaigns undermines smokefree 2025 goal


A steady decline in funding for mass media campaigns to promote smoking reduction is undermining the Government’s goal to achieve a smokefree New Zealand by 2025, warn ASPIRE 2025 researchers.

Analysis of campaigns by the main organisations implementing national tobacco control mass media campaigns published today in the Australian and New Zealand Journal of Public Health show a 43.8% reduction in expenditure between 2008/9 and 2012/13.

ASPIRE 2025 Co-Director Professor Richard Edwards says New Zealand is failing to deliver recommended levels of exposure to smokefree messages, and this failure may be hampering efforts to reduce smoking prevalence rapidly.

Professor Edwards argues that substantial and sustained increases in overall funding for media campaigns to support the Smokefree 2025 goal are needed.

“The Health Promotion Agency and Quitline have been working with limited resources to produce mass media campaigns that support the Smokefree 2025 goal. Increased funding will allow them to implement sustained, well-resourced campaigns using best practice methods of delivery and messages that have been shown to work.”

The researchers also state that, with some exceptions, recent tobacco control campaigns have rarely included approaches shown to have the greatest impact on promoting quit attempts and reducing smoking initiation.

These approaches include hard-hitting health messages and ‘denormalisation’ campaigns that highlight the hazardous and addictive nature of tobacco products, and expose tactics the tobacco industry uses to undermine tobacco control efforts.

Professor Edwards notes: “There needs to be a mix of campaign messages and approaches. We believe that mix should include more of the hard-hitting approaches that expose the reality of the suffering caused by tobacco smoking and expose the product and the industry for what they are – the direct causes of that suffering.”

However, Professor Edwards also highlights some promising developments. This includes reports that mass media funding for tobacco control through the Health Promotion Agency (HPA) will increase in 2014, and the recent launch of the HPA’s ‘Stop before you start’ campaign, which highlights the negative health and social impacts of smoking and aims to increase young adults’ resistance to tobacco. New Zealand ASH has also been funded through the innovations fund to develop a new campaign.

Professor Edwards welcomes these new developments: “I hope ‘Stop before you start’ represents a sustained new focus that reveals the deadly nature of tobacco products, and exposes the tobacco industry, which continues to do everything it can to resist effective actions that would reduce smoking and the misery it causes.”

However, Professor Edwards also emphasises that the 2025 goal will not be achieved by intensifying tobacco control mass media efforts alone.

“The Government needs to take a lead by developing a strategy to achieve the Smokefree 2025 goal. As well as much greater resources for mass media campaigns, we call on the government to commit to continuing increases in tobacco taxation beyond 2016, introducing standardised (plain) packaging without delay, and providing high quality targeted support to help smokers from disadvantaged communities quit.”

Professor Edwards also points to the need for new measures: “There is ample evidence to show the public support reducing the availability of tobacco products. We should also modify tobacco products by removing the additives and flavours that make them palatable to new users, and consider removing the nicotine that makes them so addictive.”

ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

8 October: Miley Cyrus Bangerz Tour Coming To Auckland!

Dainty Group announced today that global superstar Miley Cyrus will bring her BANGERZ TOUR to New Zealand in October this year. This will be Miley’s first ever visit to New Zealand and there will only be one Auckland show before she takes her tour to Australia. More>>

ALSO:

Music: Lorde NZ Tour Confirmed In Four Major Cities!

In what will be her first ever New Zealand headline tour, Frontier Touring and Brent Eccles Entertainment are stoked to bring you four epic shows across the country! The all ages concerts take place late October/ early November in Christchurch, Dunedin, Wellington and Auckland. More>>

ALSO:

Scoop Review Of Books: Poor Economics

A review of and excerpt from Jonathan Boston and Simon Chapple’s Child Poverty in New Zealand. More>>

Head Count: Highest Population Growth Since 2003

The country’s population grew by 67,800 people, or 1.5 percent, in the year to 30 June 2014. This came from natural increase (births minus deaths) of 29,500 and net migration (arrivals minus departures) of 38,300. New Zealand's estimated resident population was 4.51 million at 30 June 2014. More>>

Fun-Enhancement: Research To Ensure Even Game For Less Skilled Players

A University of Canterbury engineering PhD student is researching sports, such as table tennis, to ensure closer games for both better and less skilled players. More>>

Werewolf: From The Lost Continent

It’s a case of better late than never for Olivier Assayas’ marvellous After May/Apres Mai, which first screened at Venice in 2012, got a theatrical release in Australia – but not here – and only now appears on DVD, after Assayas himself has moved on. More>>

ALSO:

Werewolf: Blue Eyed & Soulful

Last year’s Muscle Shoals documentary was a reminder that on some of soul music’s most hallowed tracks, the studio band consisted of a bunch of white guys from rural Alabama... More>>

ALSO:

Final Event - Number Crunching: NZ Fifth Best Performer At Commonwealth Games

With a haul of 45 medals, New Zealand has outperformed the best predictions of the world’s number crunchers by 440% and beaten our past performance at the Commonwealth Games by 11% per cent, according to a Massey University finance lecturer. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news