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Mums Celebrate Ten Years of Breastfeeeding Support

Mums Celebrate Ten Years of Breastfeeeding Support

Women all over New Zealand will join forces in celebration of breastfeeding, taking part in The Big Latch On, the 1st and 2nd of August.

[insert organization name here] are partnering with Women’s Health Action, organizing a Big Latch On event for local breastfeeding mums at [insert event details here].

They will be joining thousands of women from different cultures and backgrounds simultaneously breastfeeding their babies in public events nationwide, aiming to make this year the biggest demonstration yet.

The non-profit organisation’s Maternal and Child Health promoter, Isis McKay says communities around the country are the heart of The Big Latch On.

“The Big Latch On is successful because it operates at a grass roots level. Each event is unique, shaped according to the ethos and culture of the community organizing it.

“From a maternal gathering on a pig farm, to en-masse marae sit-ins, we’ve even had women taking part 30,000 feet in the air; an in-flight Big Latch On!”

“We warmly welcome and encourage community groups everywhere to participate in this year’s 10th Big Latch On celebration,” says Ms McKay.

The mass event aims to support breastfeeding women and celebrate the health-giving, mother-baby bond.

To mark the event’s decade anniversary, Women’s Health Action has initiated a virtual Big Latch On. For the first time, women can take part by posting a breastfeeding selfie to #biglatchonNZ

“There is evidence that women increase their internet use by up to 45 percent after becoming mothers, and if they’re back at work or unable to make it to a physical Big Latch On, this on-line option may work for them.”

In 2013 more than 130 breastfeeding events were held in venues throughout New Zealand and it’s not just a national phenomenon.

The Women’s Health Action initiative has gone global, with 28 countries around the world now running Big Latch On events involving more than 14,500 babies!

Ms McKay says The Big Latch On is a lot of fun.

“You get to meet other women and previous participants tell us they made new friends and liked supporting each other. Some of the groups decided to keep meeting regularly.”


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