Research Shows More People are embracing the Fitness Trend

New research released today by Opinion Matters, commissioned by Food Services Company Aramark, found that the majority of people want to do a 5k run.

The research, which surveyed over 2,000 people across the UK and Ireland, outlined the popularity of becoming fit and setting athletic goals. 61% of people said they wanted to do a 5k run. 54% that gave this answer said they were fit enough to do this within the next year. 56% of people said they wanted to do a 10k run. 40% that gave this answer said they were fit enough to do this within the next year. 29% of people said they wanted to run a marathon. 51.6% that gave this answer said they were fit enough to do this within the next year. 31% of people said they wanted to do a sprint or Olympic triathlon. 36.6% that gave this answer said they were fit enough to do this within the next year.

As a result of this research Aramark Northern Europe launched its June Healthy for Life programme, which encourages people to reduce the sugar intake in their diet and commit to half an hour of walking every day.

“The results of the research show the shift in the mind-set towards exercise, both in Ireland and the UK.” Elbha Purcell, Company Dietician for Aramark Northern Europe, said. “Over the past few years, people have become far more health conscious and more focused on healthy eating and incorporating physical activity into their daily routines. We’re all embracing the fitness trend, which is great because exercise has numerous benefits including increased energy levels and improved self-confidence.

“Aramark is encouraging our clients and employees to get into shape by offering them healthy alternatives in our menus at our 650 sites across Ireland and the UK; and by outlining the importance of everyday exercise in our marketing collateral. Setting goals, such as a 5k run, mini-marathon or a triathlon seems to be a popular way to get into shape, but it needn’t be such a major commitment – if you start with 20 – 30 minutes of walking every day and build up from there, it can lead to long-term fitness. Healthy living is a combination of healthy eating and exercise – not just one or the other.”

ENDS

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