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CYPFA And The Auckland Zoo

The Children, Young Persons and their Families Agency (CYPFA) launched a unique initiative to raise awareness about child abuse and promote positive parenting today, when the Honourable Doctor Nick Smith, Minister for Conservation and Education opened the CYPFA Family Room at the Auckland Zoo.

"The CYPFA Family Room is a place where parents can go for quiet time out with their children when they are feeling stressed. The room also has baby care facilities," CYPFA General Manager Jackie Brown said today.

The agency has entered into a five-year $10,000 per annum sponsorship agreement with the Auckland Zoo to build the family room. Apart from offering practical assistance to parents, the room will have a permanent stock of CYPFA parenting brochures and booklets.

"We are increasing the emphasis we place on public education, and I believe that this is a very creative way to reach the public with our messages. The Zoo attracts up to 400,000 visitors a year - predominantly families - so I can think of no better place for us to be." Jackie Brown said.

Other sponsorship benefits for CYPFA include: - Free entry to the Zoo for up to 60 CYPFA children every month; - A parenting column in the Auckland Zoo's quarterly magazine; - The ability to host special events at the Auckland Zoo; "Many of our clients would not normally be able to afford to go to the Zoo, so it's great to offer them the chance to do so." Jackie Brown said.

The sponsorship is not just about reaching CYPFA clients however.

"Our preventive strategies target everyone. We believe that giving everyone information about child abuse and positive parenting helps keep our kids safe. The more we all know about what children need, the more likely we are to take action when we see children who are neglected or abused." Jackie Brown said.

The CYPFA Family Room is located next to the Information Centre at the Auckland Zoo. It had been decorated with a native forest theme.

Media are invited to attend the official launch of this room, which will be held at the Auckland Zoo, Tuesday 14 September, at 2.30pm.

ENDS....

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