News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 

Injured teen helps launch new seatbelt campaign

LTSA online
AN attention-grabbing bus advertising campaign was launched in Auckland today by the Land Transport Safety Authority and New Zealand Police as part of their continuing efforts to encourage the wearing of seatbelts.

The ads graphically illustrate the effects of not wearing a seatbelt while driving. They feature a spring-loaded image of a person not wearing a seatbelt who crashes forward into the steering wheel of a car each time the bus comes to a stop.

The seatbelt campaign is the first use of 'active advertising' on buses in New Zealand. The ads will appear on buses in seven cities around the country over the next few weeks.

The life and death importance of seatbelts was brought home to those attending the launch by Carterton teenager Daniel Dodd, who says he survived a deadly crash that killed four of his mates for one reason only - because he was wearing his seatbelt.

Daniel wants others to accept the message he's learned through bitter experience - that seatbelts save lives. "I can't bring my friends back, but I can tell you why I survived and they didn't," he said.

Director of Land Transport Safety Reg Barrett said the new ad campaign is part of the ongoing efforts of the LTSA and Police to save lives and prevent injuries by increasing seatbelt-wearing levels on New Zealand roads. Mr Barrett said on average 50 lives were lost on our roads every year because people were unrestrained in crashes.

"The facts are indisputable - wearing a seatbelt is the best way to protect yourself in a crash, wherever the crash occurs and whatever its cause. Proper use of seatbelts and child restraints will reduce the risk of fatal or serious injuries in a crash by 40 per cent.

"Already this year nearly 100 unrestrained people have been killed in crashes on our roads. The Police officers who attended these crashes estimate that at least 40 of these people would be alive today, had they been properly restrained.

"People can find all sorts of excuses for not wearing seatbelts, but none of them hold any water. If you don't wear your seatbelt or secure children in child restraints you are breaking the law and you are putting lives at risk for no good reason," he said.

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Mayor's Statement: Death Of Actor Ray Henwood

“Ray was an absolute stalwart of the Wellington drama scene. His contribution to what we have today cannot be understated,” the Mayor says. “His first love was stage work and we are thankful he graced the stage in Wellington. He loved the city and we also loved him." More>>

Sport: Hay Named As All Whites Head Coach

Former All Whites captain Danny Hay, who played for the national team for 11 years, playing in 31 A internationals, was announced as the 18th Head Coach of the national team today in Auckland. More>>

Howard Davis Review: Tarantino's Pitch-Perfect Once Upon a Time … in Hollywood

Welcome back to the violent and misogynistic, yet always entertaining world of Quentin Tarantino, who this time around focuses his dyspeptic lens on Tinseltown's pimply backside. More>>

Westpac Exiting Cake Tin: Stadium Announces Naming Rights Agreement With Sky

Wellington Regional Stadium Trust (WRST) and Sky Network Television Ltd (Sky) have announced a new partnership that will see Sky secure the naming rights of the Stadium from 1 January 2020. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland