News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Weet-Bix Kiwi Kids Tryatholon Wins Award

The Sanitarium Health Food Company scooped the best junior sponsorship award for its Weet-Bix Kiwi Kids Tryathlon Series at the 1999 NZ Post Sports Sponsorship Awards last night. The Weet-Bix Kiwi Kids Tryathlon has firmly cemented its standing as the best sporting event for children in the country.

The award recognises the assistance the sponsorship has provided to the sport of triathlon and also Sanitarium's commercial success through its involvement with the event.

The Weet-Bix Kiwi Kids Tryathlon Series began in 1993 with a single event held in Auckland attracting just under 500 children.

Now entering its eighth year, it is staged in six different locations around the country - Auckland, Tauranga, Wellington, Nelson, Christchurch and Dunedin. Last year the event involved more than 10,000 children and has become widely regarded as the biggest children's sporting event in the world.

Sanitarium's regional manager for New Zealand, Jim Richards, says winning this accolade is an acknowledgement for all the kids of New Zealand who have taken part over the years.

"Taking part in the Weet-Bix Kiwi Kids Tryathlon is a major achievement for these kids. A triathlon is a challenging event but even kids who do little or no exercise want to give this event a go. Many of them train during the school holidays and really get into it and we believe one of reasons why it has been so successful is our emphasis on having fun and `trying'. Every child who enters is recognised for their efforts," says Mr Richards.

The official judges' comments included an acknowledgement that the event is "owned, conceptualised and implemented by Sanitarium." "The sponsorship gives Sanitarium strong positioning and synergy with the Weet-Bix brand, communicating key brand messages to more than 10,000 children throughout New Zealand.

This is an outstanding sponsorship campaign encompassing all aspects of the marketing mix and providing considerable positive impact on thousands of young New Zealanders," say the judges.

ENDS....


© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>

ALSO:

Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi: "fa’afetai Tusiata, fa’afetai, / you’ve swerved & served us a masterclass corpus / through graft / of tears & fears..." More>>

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>

ALSO:

New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news