Eforce’s viral marketing strategy works a treat

Friday, 14 April 2000, 11:43 am
Article: Alastair Thompson

On day three of Eforce’s Imac giveaway promotion – 100 Imacs in 100 days – the new Ecommerce “intermediary” ecommerce portal has nearly doubled its pre-promotion membership base and now has 7500 members.

Speaking on a cell-phone from a planning meeting-cum-celebration with his team this morning, Eforce creative director Paul Fairburn said Eforce was “stoked” at the performance of the key element in its marketing strategy.

The viral part of the marketing campaign relates to what happens when new members do not win an Imac in the draw the night of the day the sign up for Eforce membership. If they can convince a friend to sign up – which costs nothing - then they and their friend get another chance to win an Imac.

On its launch the company said it’s initial target was 50,000 members – a target it now looks likely to comfortably meet by the time the 100 Imacs promotion is completed.

Mr Fairburn said the site had seen 2000 members sign up over the last 24 hours. “Watching the server tick over has been pretty phenomenal,” he said. “We are really stoked.”

For further background on Eforce and what it’s plans are see... Rick Pickings Seen In Nacent E-Zealand

http://www.scoop.co.nz/archive/scoop/stories/98/80/200002232241.d8c5784e.html

© Scoop Media

Alastair Thompson

Scoop Publisher

Alastair Thompson is the co-founder of Scoop. He is of Scottish and Irish extraction and from Wellington, New Zealand. Alastair has 24 years experience in the media, at the Dominion, National Business Review, North & South magazine, Straight Furrow newspaper and online since 1997. He is the winner of several journalism awards for business and investigative work.

Contact Alastair Thompson

• Linkedin
• Twitter - @althecat
• Facebook
• Email - alastair@scoop.co.nz