Book Reviews | Gordon Campbell | News Flashes | Scoop Features | Scoop Video | Strange & Bizarre | Search

 


Scoop Feature: Out Of The Loop

Out of the Loop


By Carolyn Enting

The folding of Wellington magazine Loop this week is a 'travesty' says the chief executive of Saatchi and Saatchi Worldwide.

Loop magazine folded last week (30 April) when publishers Swarm Ltd went into liquidation.

"[Loop] was the best thing that has happened in New Zealand since I have been living here," says Saatchi & Saatchi CEO Kevin Roberts who spends two weeks every month in New York.

"I get it sent to me in New York. I always have one on my coffee table and I feel very proud of it as a New Zealand product."

Joint editors Mark Cubey and Michael Tucker of Swarm Ltd say that while many factors contributed to the closure of the magazine, the crunch came when they put out a special Christmas edition together with its normal edition in December.

"Neither issue was profitable enough to sustain us through to April when the next edition came out," says Mr Cubey.

He says Swarm Ltd also had issues with the printing quality of the special edition 'which impacted on sales'.

Loop is not the only magazine to have fallen over this year. Flash and Grace magazines are history and titles currently facing similar fates include ACP's Weekend Gardener and Vision Publishing's Fitness and New Zealand Sports Monthly.

"Unless you are going for mainstream, it is difficult to make money in a market as small as New Zealand," says Mr Cubey.

Mr Roberts says New Zealand has 'to find some way that helps entrepreneurs like Loop to succeed, not punish them for failure'.

"We need to create things like tax breaks to nurse these guys through the first few years," he says.

"[Loop] was a fantastically targeted media. It was cool, hip, urban, innovative, upbeat, interesting, controversial and it appealed to all the senses.

"The paper quality was good and nice to touch. Visually the photos and art direction were great, and they promoted really good New Zealand music."

Executive Director of the Magazine Publishers Association John McClintock says 'it's a shame to see such entrepreneurial publishers having to close'.

Mr McClintock says the Association has been courting Loop for a considerable time because they 'found them to be at the cutting edge of magazine publications'.

"They were doing really innovative things and you have to stand back and say 'were they just a little too early for New Zealand'," he says.

"Loop was something totally different and for that reason alone [the closure] is a shame. What they were offering creatives as an opportunity was quite mind extending as well."

Loop employed five full-time staff, six part-time and over 100 freelance contributors.

An integrated media magazine, Loop was a world leader in terms of its delivery of its creative content via the mediums of print, CD, CD Rom and the Internet.

Its extended media online included audio visual movies, trailers and interactive content, visual galleries and 2D installations, extended text versions of print articles in the magazine, downloads of demonstration or fully featured software, and email links.

A supporter of New Zealand's creative culture, Loop created a following for its 100% New Zealand music CD after which many magazines followed suit by putting CDs on their covers.

Starting out as a free publication in December 1998, its first cover price edition with a free CD came out in September 1999.

"The fact that [Loop] is not there anymore is sad, at the same time we think we achieved some really good things," says Mr Cubey.

"We kick started a whole lot of stuff, particularly in music.

"Our support and belief in New Zealand creative culture predated the whole Government arts assistance package. People's perceptions of what can be achieved [in New Zealand] has changed. The feel good aspect has infected people and that is good."


ENDS

© Scoop Media

 
 
 
 
 
Top Scoops Headlines

 

Werewolf: Living With Rio’s Olympic Ruins

Mariana Cavalcanti Critics of the Olympic project can point a discernible pattern in the delivery of Olympics-related urban interventions: the belated but rushed inaugurations of faulty and/or unfinished infrastructures... More>>

Live Blog On Now: Open Source//Open Society Conference

The second annual Open Source Open Society Conference is a 2 day event taking place on 22-23 August 2016 at Michael Fowler Centre in Wellington… Scoop is hosting a live blog summarising the key points of this exciting conference. More>>

ALSO:

Buildup:

Gordon Campbell: On The Politicising Of The War On Drugs In Sport

It hasn’t been much fun at all to see how “war on drugs in sport” has become a proxy version of the Cold War, fixated on Russia. This weekend’s banning of the Russian long jumper Darya Klishina took that fixation to fresh extremes. More>>

ALSO:

Binoy Kampmark: Kevin Rudd’s Failed UN Secretary General Bid

Few sights are sadder in international diplomacy than seeing an aging figure desperate for honours. In a desperate effort to net them, he scurries around, cultivating, prodding, wishing to be noted. Finally, such an honour is netted, in all likelihood just to shut that overly keen individual up. More>>

Open Source / Open Society: The Scoop Foundation - An Open Model For NZ Media

Access to accurate, relevant and timely information is a crucial aspect of an open and transparent society. However, in our digital society information is in a state of flux with every aspect of its creation, delivery and consumption undergoing profound redefinition... More>>

Keeping Out The Vote: Gordon Campbell On The US Elections

I’ll focus here on just two ways that dis-enfranchisement is currently occurring in the US: (a) by the rigging of the boundary lines for voter districts and (b) by demanding elaborate photo IDs before people are allowed to cast their vote. More>>

Ramzy Baroud: Being Black Palestinian - Solidarity As A Welcome Pathology

It should come as no surprise that the loudest international solidarity that accompanied the continued spate of the killing of Black Americans comes from Palestine; that books have already been written and published by Palestinians about the plight of their Black brethren. In fact, that solidarity is mutual. More>>

ALSO:


Get More From Scoop

 
 
 
 
 
 
 
Top Scoops
Search Scoop  
 
 
Powered by Vodafone
NZ independent news