Top Scoops

Book Reviews | Gordon Campbell | Scoop News | Wellington Scoop | Community Scoop | Search


Scoop Enters Red Sheriff Audited Top 10

Screen Shot from Red Sheriff Census Ratings

Scooping the Red Sheriff Top 10

Online news agency has entered Red Sherriff’s Top Ten audited web sites in July.

Little known in the advertising and media-planning world – news site entered Red Sheriff’s Top 10 audited web sites at number 9, with over 240 000 unique visitors.

Not bad going for an independent agency competing with the big guns of New Zealand’s news media and backed by heavy resources.

The audited Number 9 ranking marks, an independent news organization, worthy of an interested eye and attention from media buyers.

“We’re very pleased with the Red Sheriff stats – and impressed with the tools Red Sheriff provide us in proving our case to the media-planning community.

“‘Degree qualified, thirty-something professionals earning over $50K’ is much more credible with a Red Sheriff tag!,” said Business Development Manager, Wade Bishop. is unique in New Zealand media – some might even say “quirky”. At its heart is a great depth of “raw news” content from across the political through business scenes – while on its “fringe” delivers hard-hitting, (often premonitory), commentary on international affairs.

On the surface this first seems to be an incongruous mix – but with site traffic on a trend-line doubling year-on-year, it appears to be working very well indeed.

“Raw, press-release-driven news has proved to be an invaluable resource for the public and private sectors in terms of timeliness and for intelligence gathering. But we have also found our audience appreciates intelligent, thoughtful and challenging reportage. They tell us so!,” Bishop said.

Media Planners take note – is the “thinking professionals” news site. And we need as many of those as we can get!


For marketing information contact Wade Bishop – Business Development Manager at mailto: or 09-827-3244.

For all editorial information or to make submissions contact either Alastair Thompson or Selwyn Manning at mailto:

© Scoop Media

Top Scoops Headlines


Jan Rivers: The New Zealanders Involved In Brexit

There are a number who have strong connections to New Zealand making significant running on either side of the contested and divisive decision to leave the European Union. More>>

Rawiri Taonui: The Rise, Fall And Future Of The Independent Māori Parties

Earlier this month the Māori Party and Mana Movement reflected on the shock loss of their last parliamentary seat in this year’s election. It is timely to consider their future. More>>

Don Rennie: Is It Time To Take ACC Back To First Principles?

The word “investing” has played a major part in the operations of the ACC since 1998... More>>

Using Scoop Professionally? Introducing ScoopPro

ScoopPro is a new offering aimed at ensuring professional users get the most out of Scoop and support us to continue improving it so that Scoop continues to exist as a public service for all New Zealanders. More>>