Top Scoops

Book Reviews | Gordon Campbell | Scoop News | Wellington Scoop | Community Scoop | Search


Biff Guevara: Billboards, Billboards Everywhere...

Wellington is the worst place to create political billboards

Billboards, billboards everywhere....

Last week Labour's first billboard appeared. When the first bad Labour poll rating appeared I read somewhere that it was okay because Labour had yet to start campaigning. The message was - okay National's billboards are pretty good but just wait till Labour gets going.

Then we got the 'hanging baby'. I thought, when I saw it, it was a makeshift preliminary ad while the creative boys at the agency (which includes suit James Hall ex Saaaaaatchi and Saaaaaatchi) developed the advertising that was going to turn it all round. The baby killing ad was clearly a cottage industry product, developed by an electorate office in Auckland. The amateurish graphics, weird wording and incomprehensibility reinforced this. The message seems to be 'Vote for us or the baby gets it'. Rather than giving the electorate something to use to make a positive vote, threatening voters seems to be the strategy, sort of like political terrorism.

(Really amateur looking) Scissors have been added to give the ad menace, and perhaps making it more comprehensible for the many people who can't understand it.

Well it seems this ad is not the interim one - it IS the ad. Does Labour want to lose? Probably not. Will Labour lose? The baby killing motif won't help.

The Biff Guevara creative shop gives you some future Labour billboards in the same style:

  • Little old lady about to be crushed up against a wall (marked poverty) by a blue bulldozer (marked market rents).

  • A sweet little girl in pink (called Lilly New Zealand) about to be blown up by a blue bomb (called tax cuts).

  • A person in a wheedlchair about to go over a cliff (labelled unemployment) being pushed by someone in blue.
  • ENDS

    © Scoop Media

    Top Scoops Headlines


    27-29 Sept: Social Enterprise World Forum Live Blog

    1600+ delegates from more than 45 countries have came together to share wisdom, build networks and discuss how to create a more sustainable future using social enterprise as a vehicle. Attending the Forum were social enterprise practitioners, social entrepreneurs, policy makers, community leaders, investors, activists, academics and more from across the globe... More>>

    HiveMind Report: A Universal Basic Income For Aotearoa NZ

    Results from this HiveMind suggests that an overwhelming majority of Kiwis believe that due to changing circumstances and inefficiencies in the current system, we need a better system to take care of welfare of struggling members in our society. More>>


    Scoop Hivemind: Medical Cannabis - Co-Creating A Policy For Aotearoa

    Welcome to the fourth and final HiveMind for Scoop’s Opening the Election campaign for 2017. This HiveMind explores the question: what would a fair, humane and safe Medical Cannabis policy look like for Aotearoa, NZ in 2018? More>>


    Lyndon Hood: Notes On National’s Election Campaign, In Poem Form

    Nationyl’s bitumen-ing / As they du du / Seed groweth / River floweth / Then ‘dozer drives thru / Highway ensu. More>>