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KiwiFM: Wammo n Dr Cordelia Fine on New Marketing!

KiwiFM Audio: Wammo n Dr Cordelia Fine on New Marketing!

  • KiwiFM Audio: Wammo talks to Dr Cordelia Fine from the Centre for Applied Philosophy and Public Ethics at the University of Melbourne about the methods and techniques whereby sophisticated marketing strategies seek to influence even our unconscious attitudes and buying behaviour; ego-depletion and marketing; the use or abuse of friendship and emotions in marketing; viral marketing; and marketing to children. So called "New Marketing".





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