Book Reviews | Gordon Campbell | News Flashes | Scoop Features | Scoop Video | Strange & Bizarre | Search

 


Lyndon Hood: New Logos

Scoop Satire: New Logos

For those of you who don't follow these things, the United Future New Zealand party has a new logo:

united future logo
(actual)

If you're anything like me, when you saw that you though, are they selling health insurance now?

But there is more going on here.

The removal of the space leaves the 'Future' more firmly attached, while the use of bolding de-emphasises the 'United' aspect of the name. This plainbold style was, popular in the late 90s, will help United Future's strategy of bidding for the unhip vote.

And it has been also adopted in United Future's press releases. For all Scoop knows, they may plan to register it officially. This can be done: the New Zealand Family Rights Protection Party's registered name includes both the italics and the underlining - the only thing to get them any media coverage ever.

But the big element of the logo is the image - a stiking representation of a macadamia nut in a c-clamp / the fat guy with a napkin who exploded in Monty Python's The Meaning of Life / a blocked pore / an amoeba spitting out an unpalitable particle / iced christmas pudding / a snake with one eye swallowing a big blue rock / a man sitting on a skylight seen from below / the side of a bull's head / an infection of that dangly bit at the back of the throat / the miracle of birth / a man waving / a galleon with a very small sail / sunrise in the grand canyon/ a slug playing volleyball with itself / Gerry Brownlee sitting in a beanbag / a couple of blobs.

That sends the kind of unequivocal message we might remember from their coalition policy.

All in all, a powerful piece of branding.

Scoop can reveal that in the wake of its release, frantic efforts are under way by all other parties to spruce up their images. Except Phillip Field, that is, who seems to be busy with something else.

Anyway, thanks to the famous hackability of Parliament's severs, some of the proposed logos are published below.

Writinglikethis was not the only branding cliché in evidence:

jimandertonsprogressivepartydotcom

GreeNZ

But more creativity was seen elsewhere.

One concept for New Zealand First was abandoned by the designers when, despite many indications to the contrary, the client insisted it wasn't what they was after:

the baubles of
Winston

However, notoriously aged voter based of New Zealand First may be expanded by this nod to youth culture which still reflects the party's core values:

OBEY
winston
Click to enlarge

A proposal for the Maori Party appears to be based on the misunderstood claim that they are obsessed with race issues:

go-faster maori
party

Whereas a suggestion for ACT reflect their recent parliamentary performance...

ACT
cutout

... in that when you look, ACT isn't there.

National's current leadership strategy of being all things to all people is reflected here:

whatever you want
it to be

But the most likely candidate for the National Party is this:

left of
centre

... the same old National, but positioned further to the left.

On the other side of the house, Scoop understands this concept

old labour
Click for big version

...was rejected within seconds of being downloaded, much like, in other quarters, this one was:

green green grass
Click for big version

The current favourite for Labour at least saves space - they will only have to print the one logo on their election campaign material:

pre-approved
parliamentary spending

Elsewhere, having left United Future, Gordon Copeland plans to participate in a revived 'Future New Zealand' party. However, since Mr Dunne seems deterimined to hold on to the 'Future' bit, one proposal was a rebranding that better reflected both the tone and the prospects of the proposed party:

history
nz

However, I have a suggestion that reflects the values and intentions of the people who voted Mr Copeland into his seat. I understand this one has recently come free:

untied
future

********

© Scoop Media

 
 
 
 
 
Top Scoops Headlines

 

Werewolf: Journalism, History And Forgetting

Compare that [the saturation coverage of WWI] not just with the thinly reported anniversaries last year of key battles in the New Zealand Wars, but with the coverage of the very consequential present-day efforts to remedy the damage those wars wrought, and the picture is pretty dismal. More>>

ALSO:

Werewolf: Climate Of Fear

New Zealand, promoting itself as an efficient producer, has been operating as a factory farm for overseas markets with increasing intensity ever since the introduction of refrigerated shipping in 1882. The costs to native forests and to bio-diversity have been outlandish. The discussion of impacts has been minimal... More>>

ALSO:

Greek Riddles: Gordon Campbell On The Recent Smackdown Over Greece

There had been a fortnight of fevered buildup. Yet here we are in the aftermath of the February 28 showdown between the new Syriza government in Greece and the European Union “troika” and… no-one seems entirely sure what happened. Did the asteroid miss Earth? More>>

ALSO:

Keith Rankin: Contribution Through Innovation

The economic contribution of businesses and people is often quite unrelated to their taxable incomes. EHome, as a relatively new company, may have never earned any taxable income. Its successors almost certainly will earn income and pay tax. Yet it was eHome itself who made the biggest contribution by starting the venture in the first place. More>>

ALSO:

A Public Conversation: Reinventing News As A Public Right

Alastair Thompson: Oh how the mighty have fallen. Once journalism was possibly a noble profession, though that is certainly now, to quote our Prime Minister, a 'contestable' notion. It certainly seemed at least a little noble when I joined the ranks of reporters in 1989 . But ... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
Top Scoops
Search Scoop  
 
 
Powered by Vodafone
NZ independent news