Top Scoops

Book Reviews | Gordon Campbell | Scoop News | Wellington Scoop | Community Scoop | Search

 

Niue: An Advertising Free Country


Niue: An Advertising Free Country

By Jeremy Rose

Niue is quite possibly the closest thing to an advertising free country on Earth.

The small Pacific nation's one television and one radio station are both ad free and advertising billboards are conspicuous by their absence.

A drive around the 67 kilometre road that encircles the island is a strange experience for visitors from the ad-saturated outside World. There are a handful of brightly coloured billboards but they're hand-painted public notices. Some of them works of art in their own right. But there's no Coca Cola signs, no adverts for ice-creams, no posters for Nike. Nothing.


Click to enlarge


Click to enlarge


Click to enlarge


Click to enlarge


Click to enlarge


Click to enlarge

The country's one newspaper does carry ads but they're not the highly crafted, brand-driven adverts common elsewhere but public notices and straightforward ads for the handful of businesses active on the island.

I asked students at the island's one high school whether they thought the absence of advertising made them less materialistic than their cousins in New Zealand. They doubted it... most saying the main attraction of New Zealand is its shops.

But my feeling is, is it does have an impact. I'm sure kids in Niue would love to own an MP3 player or a pair of sports sneakers but I doubt they place the same importance on that MP3 player being an Ipod or the sneakers Nike.

There's definitely a PhD thesis waiting to be written by a keen media studies or sociology student on the impact that living a virtually ad free existence has on the Niue's 1200 plus inhabitants.

ENDS

*************

Jeremy Rose's visit to Niue was sponsored by the Pacific Co-operation Foundation. www.pcf.org.nz/

Copyright Jeremy Rose. Email: jeremy@scoop.co.nz

© Scoop Media

 
 
 
 
 
Top Scoops Headlines

 

Scoop HiveMind Project: Universal Basic Income - Are We Up For It?

This is an opportunity for you as one of the 4 million potential funders and recipients of a Universal Basic Income to collectively consider the issue:
1. Is UBI is a desirable policy for New Zealand; and
2. How should a UBI system work in practice. More>>

ALSO:

Lyndon Hood: National Announces Plan To Hit Youth With Big Mallets

The National party has announced its youth justice policy, which includes a controversial plan for recidivist serious youth offenders to be hit over the head with a comically large rubber mallet. More>>

ALSO:

Lyndon Hood: This ->

It's been brought to my attention that Labour's new campaign slogan is "Let's do this". A collective call to action. A mission. I myself was halfway out of the couch before I realised I wasn't sure what it was I was supposed to do. More>>

ALSO:

Scoop Hivemind Report: What New Zealanders Think About Affordable Housing

Ordinary citizens have had very few venues where they can debate and discuss as to what they believe has led to the crisis in affordable housing and how we might begin to address this. The HiveMind on affordable housing was about redressing the balance. More>>

ALSO:

New Hivemind Exploration: Opening The Election - Freshwater Quality

This is an opportunity for you as one of the 4 million guardians of our common water resources to help us find mutually agreeable solutions to the critical task of collectively managing these resources for health and sustainability. More>>

ALSO:

 
 
 
 
 
 
 
 
 
  • PublicAddress
  • Pundit
  • Kiwiblog