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Apple users loyal but bigger screens tempt
There are signs that Apple isn’t attracting and retaining as many early adopters as it once did, with larger screens seeming to drag a number of users away from the brand. But with industry-leading satisfaction and loyalty rates, Apple can be confident that most iPhone users will still own one next year.
There are good reasons to stick with Apple. The software is mature. iPhone's integration with Apple's other products and iCloud is strong. The hardware is still better than any competitor. It's an all round better experience than Android.
And yet a four-inch display is no longer the ideal. While it's fine for looking at images and even watching video, there are times when text renders too small and screens are hard to read.
I like the size of the iPhone in my pocket. I love being able to control everything one-handed - that's difficult with larger screens. But too often I find myself bookmarking pages to read later on a bigger screen.
[digitl 2014]
Bill Bennett
New Zealand technology news
Bill Bennett publishes technology news and features that are directly relevant to New Zealand readers.
Covering enterprise and small business computing, start-ups, listed companies, the technology channel and devices. Bennett's main focus is on New Zealand innovation.
Bill Bennett stories are republished on Geekzone and Scoop.
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