Book Reviews | Gordon Campbell | News Flashes | Scoop Features | Scoop Video | Strange & Bizarre | Search

 


A 'Sterling' Example of Our Confusion

A 'Sterling' Example of Our Confusion

by Ron Busby, Sr.
May 1, 2014

Let me get my disclaimer out of the way first... The U.S. Black Chambers, Inc. (USBC) is a business organization. Our sole purpose is to improve the lives of Black people by actively working to change the market environment. We advocate for improvements in capital access, increased opportunity and the transfer of the skills necessary to successfully, and profitably compete in America's economy.

Despite this clarity of purpose, we are often called upon to weigh in on issues that typically are addressed by civil rights or social justice organizations. For certain, we are Black in America, so we do have opinions about continued evidence of inequality, racism, bigotry, discrimination and hatred being directed against Black people. But, as I said, we are a business organization, so our perspective is always going to be a business perspective.

Donald Sterling is a businessman who owns, among other interests, a National Basketball Association franchise. Donald Sterling said some insulting remarks that prove his disdain for Black people, presumably including the men whose athletic ability make his franchise valuable. And, Donald Sterling, through his twisted thinking, has hijacked ALL of Black America's communications channels.

Facebook, Twitter, radio, newspaper... all on fire with commentary about Sterling and what must be done to make him pay.

Excuse me, but there's real life going on here! Black America, even after the furor over Sterling's telephonic rant has dissipated, will STILL suffer from gross inequality. The $2.5 million fine levied by the NBA for his "transgression" is a pittance for someone whose fortune is reported to be over a billion dollars. His franchise, the Los Angeles Clippers, will still receive millions of dollars in television royalty payments, even if he is not allowed to attend games or go to his office.

And all the while, Black businesses are still not able to qualify for a loan guaranteed by the full faith and credit of the United States government! Black businesses are still failing to net their federally mandated share of contracts awarded by that same government. As a result, Black unemployment figures - as reported by the same federal government -- are still spiraling skyward, with no apparent ceiling.

Talk about misplaced anger! This is not to diminish the obvious - that Sterling's perspective is unacceptable, is deserving of any fine, penalty, compensatory payment and public shaming available under law. But Congress makes the laws that limit our ability to have equitable access in the marketplace and the courts interpret and uphold those laws, even in the face of glaring inequity. Doesn't that make you mad, too?

So, if we're going to be mad about something... okay, okay, Donald Sterling is as good a place as any to start. But his despicable record in denying housing opportunities to Black families has had more direct impact on Black folks than anything he may have said to his "side piece" in a recorded phone conversation. So, maybe Sterling is a pretty good place to start showing just how angry we are today.

In the meantime, if we truly want to demonstrate our displeasure, let's go cold turkey! Turn off the NBA playoffs. Don't buy another jersey. Don't watch NFL games this fall. Stop buying that profanity-laced, misogynistic crap that is being foisted upon us as cultural expression. If it's our money that is financing the exploitation of Black talent, we can do something about that. If the empires built on exploitation can no longer rely on our complicity (in ticket sales, athletic attire, and viewers/consumers, etc.) they will quickly lose their value.

If we truly want to demonstrate our displeasure, let our money do our talking. Do something different - support Black-owned businesses. Here at the USBC, we've grown fond of pointing out that if each of America's Black-owned businesses earned enough money to hire just one new employee, we'd wipe out Black unemployment overnight!

So, we have a real opportunity here to prove that we really have taught our dollars some sense. Racism, bigotry, discrimination and personal animus seem to be - after all these years -- beyond our control. Unfortunately for us, those behaviors are also apparently beyond the control of federal laws designed to stamp them out.

Our money, however, is entirely within our control. If you don't like racism, don't finance it. If you don't appreciate being discriminated against, don't finance it. If you don't like stupidity, don't finance it either! After all, money talks...and you-know-what walks. You can take that to the bank! (A Black-owned bank, please!)

In the Spirit of Success,

Ron Busby, Sr.
President
U.S. Black Chambers, Inc.

ENDS

© Scoop Media

 
 
 
 
 
Top Scoops Headlines

 

Werewolf: Pitch Perfect

Among his other blessings, Pope Francis has been a gift to the world of marketing studies. There can be few other examples where a leader has transformed the perception of an enterprise so thoroughly, but without making any discernible change to its core principles. More>>

ALSO:

US Politics: The Democrats Try To Engage With America (Again)

Venues are being rebooked to accommodate the thousands of people coming to listen to Vermont Senator, avowed socialist, and presidential aspirant Bernie Sanders talk about the redistribution of wealth. More>>

ALSO:

Gordon Campbell: On The Deal Over Iran’s Phantom Nukes (And Nuking Greece’s Future)

How could Iran continue to be expected to do all the military heavy lifting in the battle against Islamic State, while still being economically sanctioned and isolated for the threat that Teheran allegedly poses to the region? More>>

ALSO:

Werewolf 56 Out Now: Pope, Secret Evidence, Point Break, Democrats, Pigeons

Hi and welcome to the 56th edition of Werewolf, in which our cover story this month analyses the remarkable change of global public opinion towards the Papacy that Pope Francis has wrought - especially so, given the depths of unpopularity to which the Vatican had sunk during the reign of his predecessor… More>>

ALSO:

Gordon Campbell: On The Crisis In Greece

Greece, as the cradle of democracy, is getting no brownie points for actually practicing it. The decision by the Greek government to go back to the people for a mandate for the bailout terms being proposed by the Eurozone seems entirely appropriate. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
Top Scoops
Search Scoop  
 
 
Powered by Vodafone
NZ independent news