Scoop has an Ethical Paywall
Vodafone offers free Sky as fixed-line bait
Vodafone is offering its Unlimited broadband and home phone customers a free six month subscription to Sky's Basic television service.
To get the free service customers have to sign to a Vodafone Unlimited plan for 24-months and then take a 12 month Sky plan. Sky costs $48 a month when the free period completes.
The bundle builds on Vodafone's relationship with Sky. The companies renewed their partnership in August 2013.
Vodafone sees Sky as bait to
lure broadband customers away from other service providers
— a strategy that has worked well in overseas markets. The
telecommunications company has exclusive rights to offer Sky
to its broadband
customers.
Bill Bennett
New Zealand technology news
Bill Bennett publishes technology news and features that are directly relevant to New Zealand readers.
Covering enterprise and small business computing, start-ups, listed companies, the technology channel and devices. Bennett's main focus is on New Zealand innovation.
Bill Bennett stories are republished on Geekzone and Scoop.
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