Book Reviews | Gordon Campbell | News Flashes | Scoop Features | Scoop Video | Strange & Bizarre | Search

 


2degrees gives Wellington customers CBD Wi-Fi

2degrees has begun a Wi-Fi trial in central Wellington.

The company says it has invited 20,000 customers to take part in a three-month trial starting today. If the trial succeeds, it will be a blueprint for other parts of the country. 2degrees talks of a possible commercial Wi-Fi network.

Unlike Telecom NZ's hotspot-based Wi-Fi network, which is by its nature patchy, 2degrees Wi-Fi offers blanket coverage in the area from Wellington Railway station to the end of Courtney Place. It also covers Westpac Stadium and the Zoo.

Carrier Wi-Fi — wireless internet access delivered by phone companies — is a huge deal around the world. The English city of Birmingham has 65,000 British Telecom hotspots.

Wi-Fi is popular. A UK survey found that more than half the people polled prefer Wi-Fi to 3G or 4G mobile and deliberately seek hotspots while on the move. The Economist reports Wi-Fi data traffic is growing at 78 percent a year.

Offering widespread Wi-Fi could be the much-needed circuit-breaker for 2degrees, which has managed to win a respectable slice of New Zealand mobile customers without, so far, healthy profits.

Telecom NZ has successfully used its Wi-Fi service to stake out a market position. By delivering a different, potentially more useful, form of Wi-Fi, 2degrees may be able to differentiate itself from the competition in a way that appeals to mobile workers with heavy data needs.

Meanwhile carriers and equipment makers continue to search for ways to make seamless transitions between Wi-Fi and 4G networks. It's a technically daunting task, but a number of industry players hint it will soon be practical.

© Scoop Media

 
 
 
 
 
Top Scoops Headlines

 

Werewolf: Pitch Perfect

Among his other blessings, Pope Francis has been a gift to the world of marketing studies. There can be few other examples where a leader has transformed the perception of an enterprise so thoroughly, but without making any discernible change to its core principles. More>>

ALSO:

US Politics: The Democrats Try To Engage With America (Again)

Venues are being rebooked to accommodate the thousands of people coming to listen to Vermont Senator, avowed socialist, and presidential aspirant Bernie Sanders talk about the redistribution of wealth. More>>

ALSO:

Gordon Campbell: On The Deal Over Iran’s Phantom Nukes (And Nuking Greece’s Future)

How could Iran continue to be expected to do all the military heavy lifting in the battle against Islamic State, while still being economically sanctioned and isolated for the threat that Teheran allegedly poses to the region? More>>

ALSO:

Werewolf 56 Out Now: Pope, Secret Evidence, Point Break, Democrats, Pigeons

Hi and welcome to the 56th edition of Werewolf, in which our cover story this month analyses the remarkable change of global public opinion towards the Papacy that Pope Francis has wrought - especially so, given the depths of unpopularity to which the Vatican had sunk during the reign of his predecessor… More>>

ALSO:

Gordon Campbell: On The Crisis In Greece

Greece, as the cradle of democracy, is getting no brownie points for actually practicing it. The decision by the Greek government to go back to the people for a mandate for the bailout terms being proposed by the Eurozone seems entirely appropriate. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
Top Scoops
Search Scoop  
 
 
Powered by Vodafone
NZ independent news