I'm often asked what will get New Zealanders to move from copper broadband to the UFB fibre network.
Or as we used to say in the 1990s: "What is the UFB killer app"?
Video is the simple answer, but it's not the whole answer. We've been using tools such as Facetime and Skype with some success since the early days of ADSL. And it works well over my copper VDSL connection.
Fibre improves the video experience mainly because it is faster.
And that's the real killer app: Speed. Faster broadband means you can do things that were either marginal or flaky with copper connections.